1. AGENDA 2063: A Shared Strategic Framework for Inclusive Growth and Sustainable Development
AGENDA 2063 AND TOURISM

2. Presentation Objectives
To provide an over view of Agenda 2063
To present a framework which could form the basis for setting tourism goals and targets at the national and continental levels for the next 50 years

3. Over view of Agenda 2063 The Genesis of Agenda 2063
What Defines Agenda 2063?
What is the value addition to Agenda 2063?
Why is Agenda 2063 now Opportune?
Why 50 years horizon?
The Methodology of Agenda 2063
Progress made in the preparation of Agenda 2063
Agenda 2063: Way forward to June 2014

4. Genesis of Agenda 2063
The 21st Ordinary Session of the Assembly of Heads of States at the 50th Anniversary of the founding of the OAU/AU adopted a Solemn Declaration which amongst others pledged their commitment to make progress in Africa in the next 50 years in the following eight key areas:

5. Struggle against Colonialism and Self Determination
African Identity and Renaissance
Struggle against Colonialism and Self Determination
Pursuing the Integration Agenda
Social and Economic Development
Peace and Security
Democratic Governance
Determining Africa’s Destiny
Africa’s Place in the World

6. The Assembly directed that the AUC with support from AfDB, UNECA and NEPAD provide the leadership in translating these ideals into reality through a people-driven Agenda that would lead to the realization of the AU Vision of “ an integrated, prosperous and peaceful Africa, driven by its own citizens and representing a dynamic force in the world”

7. What Defines Agenda 2063?
The Vision : The AU Vision; The Solemn Declaration ; The Peoples’ Aspiration
The Transformation Framework :The Goals, Targets, Implementation Arrangements, and Monitoring and Evaluation Framework, Resource Mobilization Strategy
The Plan: 10 year medium term plans over the 50 years

8. What is the Value Addition of Agenda 2063?
Agenda 2063 should be seen as a new phase in efforts by Africans to catalyze development of the continent and strengthen African integration and unity.
It aims to build upon the achievements and draw lessons from earlier efforts such as the Lagos Plan of Action, the Abuja Treaty and the NEPAD to address new challenges faced by the continent, in the short, medium and long-term.
Agenda 2063 provides the coherence / coordination platform for rationalization and integration of all on-going continental development initiatives tfor the attainment of the aspirations of the Citizenry
A source of inspiration for development of national and regional sustainable development plans.
The guiding principle therefore is continuity of actions, drawing appropriate lessons and building upon what has worked in the past

9. Why is Agenda 2063 Opportune Now?
A Changing Global and African Context. Globalization and the information technology revolution have provided unprecedented opportunities to make significant advances and lift huge sections of populations out of poverty, improve incomes and catalyze economic and social transformations. Most African economies now have in place sound macro-economic and market-oriented economies which have spurred growth, trade and investment expansion.
Building on the NEPAD experience. National, regional and continental efforts made to implement NEPAD, unseen during the LPA and AT, have enabled AU to build institutions (e.g., APRM, etc.), demonstrate commitment to implement agreed agenda, generate valuable lessons that present strong foundation for Agenda Indeed, Agenda 2063 is a logical and natural continuation of NEPAD and other initiatives.

10. A more united and strong Africa
A more united and strong Africa. Africa today is more united, a global power to reckon with, capable of rallying support around a common agenda and speaking with one voice with demonstrated strong capacity to negotiate and withstand the influence of forces that would like to see it divided.
Strong and well functioning regional institutions. Africa’s sub regional institutions have been rationalized and the eight officially AU recognized Regional Economic Communities (CEN-SAD, COMESA, EAC, ECCAS, ECOWAS, IGAD, SADC and UMA) are today growing stronger development and political institutions that citizens’ can count on and Agenda 2063 can stand on.

11. New development & investment opportunities
Africa today is faced with a confluence of factors that present a great opportunity for consolidation and rapid progress. These include:
Unprecedented positive and sustained growth trajectory of many African countries resulting from sound macro-economic policies and strategies
Significant reduction in violent conflict, increased peace and stability, coupled with advances in democratic governance.
Prospects for a rising middle class, coupled with the youth bulge, which can act as catalyst for further growth, particularly in the consumer sectors and services
The change in international finance architecture, with the rise of the BRICS and improved flows of FDI

12. Why 50 Year Horizon?
Having taken stock of the past 50 years it is natural to think about how Africa should be in the next 50 years
African Countries have / are developing their long term visions and most will have to renew their visions in 2020/2025 and Agenda 2063 horizon should be long enough to accommodate all of them

13. Agenda 2063 is underpinned by a key goal of structural transformation of African economies. A 50 year horizon provides adequate time for implementation of strategies for structural transformation to bear fruit (ie South Korea, Singapore, Malaysia all were able to transformed their economies within 50 years)

14. Methodology of Agenda 2063 Consultations Technical Studies
Private Sector; Think Tanks; CSOs; Planners; Diaspora; Youth; Women; Media
Technical Studies
Review of National/Regional Plans and Continental Frameworks; Trends / Scenario Studies; Resource Mobilization Study etc
Popularization
Creation / maintenance of website for Agenda 2063
Issue of Bulletins / News Letters

15. Agenda 2063: Progress To Date
Draft Framework Document prepared and approved by the Assembly in January 2014
Vision: Seven African aspirations as the basis for the visioning ( + Solemn Declaration and AU Vision)
Transformation Framework: Goals/ targets / milestones; risks; implementation, monitoring and evaluation arrangements; communications strategy

16. Agenda 2063: Way forward to June 2014
Completion of consultations- sectors; regional economic communities etc
Completion of technical studies: review of national/regional plans and continental platforms; situational analysis; scenario studies; resource mobilization strategy study etc
Preparation of Final Agenda 2063 Document
Validation / approval meetings: The standing committee of the Executive Council; The Executive Council and lastly the Assembly in June

17. Agenda 2063: The imperatives for the Tourism Sector
African aspirations as the foundation for the Tourism Sector Strategy/Tourism 2063
Agenda 2063 and Tourism 2063
Agenda 2063 as WIN-WIN in Tourism for All Member States

18. African aspirations as the basis for the tourism sector strategy (Tourism 2063)
THE SEVEN ASPIRATIONS ARE:
A Prosperous Africa based on inclusive growth and sustainable development;
An Integrated Continent, Politically United, and based on the ideals of Pan Africanism;
An Africa of Good Governance, Respect for Human Rights, Justice and the Rule of Law;
A Peaceful and Secure Africa;
An Africa with a strong Cultural Identity, Values and Ethics;
An Africa whose development is people-driven, especially relying on the potential offered by its youth and women; and
Africa as a Strong and Influential Global Player and Partner
WHAT SHOULD BE THE GOALS / TARGETS OF THE TOURISM SECTOR FOR THE REALIZATION OF THESE ASPIRATIONS?

19. (1) A Prosperous Africa With Inclusive Growth and Sustainable Development
Key Features
Current low to middle and high income status- with complete elimination of absolute poverty
Transformed economies, where economic growth is inclusive in its process and outcomes, job creating and sustainable.
Intra-African trade in goods and services is more than 50% of the continent’s global trade as compared to the current 11% of intra-African trade.
High life expectancy/ literacy rates and low infant mortality rates
Complete access by all citizenry to decent housing, water, sanitation, electricity and transport infrastructure
Gender equality is the norm with equal opportunities and access for the common good.

20. Key Issues for Tourism 2063
What goals should African tourism set itself to in-order to contribute to the high levels of incomes, employment and longevity?
What targets should the sector set itself within such goals?
How can the tourism sector contribute to the transformation of African economies including the small island states as envisaged in the peoples aspiration for prosperity?
How can tourism contribute to the envisaged increase in intra-Africa trade in goods and services?

21. (2) An integrated Continent, Politically United, and Based on the ideals of Pan Africanism Africanism
Key Features
Politically and economically united continent that speaks with one voice in international engagements and a common/shared position
Seamless borders and well networked (by road, rail and air, ICT); with free mobility of labor and capital; a continental Visa that is accessed by all Africans to enhance free movement
Where Pan Africanism is inculcated in the Youth; and a transition plan for the Youth to take over the continent is addressed; and where the values of the AU are integrated into the curriculum of our schools

22. Proposed Targets on African Integration Intra-African trade:
Continental Common Market
Continental Customs Union Established in ( )
Pan African Economic and Monetary Union
Intra-African trade to reach 50 percent from the 2012 level of 10.1 percent
Infrastructure:
PIDA (Programme for Infrastructural Development in Africa) targets for modern highways, railways port capacity, ICT attained in the medium term ( )
Movement of people:
Entry visa requirement abolished in the short term ( )

23. Key Issues for Tourism 2063
What goals and targets could Tourism 2063 set itself to contribute to the attainment of an integrated Africa?
What opportunities lie ahead for Tourism 2063 in a Borderless Africa- free movement of people, goods and capital?

24. (3) Peaceful and Secure Africa
Key Features
Free of conflict and at peace with itself and secure
Where harmony prevails among communities regardless of ethnicity/tribe, religion, class, etc.,
Where citizens enjoy equitable /fair access to quality public goods and services – Inclusive of all sectors of society and African peoples, including the Diaspora
Where value systems anchored in the Principle of Unity in Diversity are promoted:
Peaceful but militarily strong to defend its interests and ensures security;

25. Key Issues for Tourism 2063
What goals / targets should Tourism 2063 set itself to contribute to a Peaceful and Secure Africa?
What opportunities do a Peaceful and Secure Africa create for Tourism 2063?

26. (4) Africa of Good Governance with Respect for Human Rights Justice and the Rule of Law
Key Features
A continent that is corruption-free and governed by democratic rules
Where public institutions are at the service of its people at all levels
With effective grassroots participation in decision making; national development / economic and governance management
Where unconstrained access to justice, respect for the rule of law and due process is exercised;
That conducts free, fair and credible elections

27. With strong community focused development agenda including local governance –with accent on the concerns of women, youth and the marginalized; community based / driven integrated services education, health, food security, water and sanitation;
Where the culture of accountability by all stakeholders is encouraged
Where the African citizenry is empowered to hold leaders accountable
That considers gender equality for youth and women and promotes Economic Freedom

28. Respect for human rights
In which women are fully integrated in all structures of decision-making and governance
Where the youth play a leadership role; with 30% youth participation in decision making processes according to the African Youth Charter;
Where good governance prevails at the continental, regional, national and local levels;

29. Key Issue for Tourism 2063
What advocacy roles could Tourism 2063 play / how should it play it to ensure that the ideals on Good Governance, Human Rights and Rule of Law are attained?
What benefits / opportunities do these ideals create for Tourism 2063?

30. (5) An Africa with a Strong Cultural Identity, Values and Ethics
Key Features
Strengthening the African cultural identity, values and ethics as a critical factor for Africa’s emergence on the global stage.
African people imbued with a sense of their fundamental cultural unity, a sense of a common destiny and African identity and Pan-African consciousness.
An Africa where work is a key ethic and value, where women play an important role, and in which traditional and religious leaders, including the youth as drivers of change is recognized.

31. Key Issues for Agenda 2063
How can Tourism 2063 promote Africa’s cultural identity, values and ethics?

32. (6) An Africa whose development is people-driven, especially relying on the potential offered by its youth and women
Key Features
An Africa that effectively addresses the acute needs for education, health, jobs and opportunities for self-advancement as well as for democracy and self-realization
A continent that consolidates progress in promoting gender equality and women empowerment, and closing the still glaring gaps that need to be closed.
An Africa that places the youth question as well as promoting gender equality and women empowerment at the center of Africa’s social and economic development as well as peace and security agenda.

33. Key Issues for Tourism 2063
How could Tourism 2063 contribute to the empowerment of women / youth to assume key roles in the tourism sector?

34. (7) Africa as a Strong and Influential Global Player and Partner
Key Features
Africa that speaks with ONE VOICE
With Permanent seats on the UN Security Council), thus playing a prominent role in world affairs,
Second biggest economic block that addresses its own needs and manages its own resources
Partnerships with other regions based on mutually advantageous benefits
Substantial increases in Africa’s share in world output and trade
Proactive in promoting Africa’s interest in global negotiations
An effective control and management of its Blue Economy/Assets

35. Key Issues for Tourism 2063
What should be the contribution of Tourism to the envisaged substantial increase in Africa’s share of the Global trade in goods / services?
What goals / targets should be set for Africa’s Blue economy in the context of Tourism 2063?

36. Agenda 2063 and Tourism 2063
The goals / targets and strategies for Tourism driven by the 7 African aspirations will form some of the planks for Agenda 2063
Like Agenda 2063, Tourism 2063 should be underpinned by 10 year plans

37. Agenda 2063 as WIN-WIN in Tourism for All Member States
To ensure that Member States do not compete between themselves in the development of the tourism business on the Continent, Agenda 2063 will encourage the following:
Development of regional integrated tourism policies to be implemented in a concerted manner that would ensure that all member states in the region benefit from the policy
A continental tourism platform which will set service standards, coordinate win-win frameworks between regions/member states and ensure Africa's competitiveness in the global tourism business

38. THANK YOU!