2.  The Ugly Boot Plan  6 week schedule on KTJJ of 46) :30 second ads  Promotional ads recorded by Glenn and Matt encouraging listeners to send in their pictures of their ugliest, hardest worked, most played in boots.  Live promotional ads by the on air staff at the Boot encouraging listeners to send in their pictures of their ugliest, hardest worked, most played in boots.  Ad on MyMoInfo.com, on the Equine Contest Page to promote your web site and serve as a direct link to craftwellanddunnright.com  Total investment $980

3.  Listeners will be able to upload pictures to the contest page page, or e-mail them to me and we will post them. Then, at the end of the six week promotion Glenn from Craftwell and Dunnright and I will pick one winner in each category. Each winner will win a pair of NEW boots from Craftwell and Dunnright of their choice! The men’s retail value is $160, Women’s $125, and Children’s $65. Winners will be announced live on air and online at the Equine contest page of myMoinfo.com