1. EM Ad Specs PRESENTED BY Firstname Lastname August 25, 2013

2. 2 Yahoo Confidential & Proprietary LREC / MPU Flash 40KB SWF, Flash 9 AS2 or below, 25fps or below Exception: 24fps on Flickr Image 40KB JPG or GIF Exception: maximum 30KB on Flickr Animation 30 seconds recommended can loop only once on Flickr Border Required on all sides if color tone of the creative does not contrast well with page background Dimensions300×250 Turnaround3 working days Third party servingAvailable, IFRAME tags required Third party tracking Click commands and one 1×1 pixel per ad Video and AudioAvailable, +2 working days Polite downloadingAvailable, +2 working days Ad Specs

3. 3 Yahoo Confidential & Proprietary N / Leaderboard Flash 40KB SWF, Flash 9 AS2 or below, 25fps or below Image40KB JPG or GIF Animation30 seconds recommended Border Required on all sides if colour tone of the creative does not contrast well with page background Dimensions728×90 Turnaround3 working days Third party servingAvailable, IFRAME tags required Third party tracking Click commands and one 1×1 pixel per ad Video and AudioAvailable, +2 working days Polite downloadingAvailable, +2 working days Ad Specs

4. 4 Yahoo Confidential & Proprietary SKY Flash 40KB SWF, Flash 9 AS2 or below, 25fps or below Image40KB JPG or GIF Animation30 seconds recommended Border Required on all sides if colour tone of the creative does not contrast well with page background Dimensions120×600 / 160x600 Turnaround3 working days Third party servingAvailable, IFRAME tags required Third party tracking Click commands and one 1×1 pixel per ad Video and AudioAvailable, +2 working days Polite downloadingAvailable, +2 working days Ad Specs

5. 5 Yahoo Confidential & Proprietary HB Flash 40KB SWF, Flash 9 AS2 or below, 25fps or below Image40KB JPG or GIF Animation30 seconds recommended Border Required on all sides if colour tone of the creative does not contrast well with page background Dimensions234×60 Turnaround3 working days Third party servingAvailable, IFRAME tags required Third party tracking Click commands and one 1×1 pixel per ad Video and AudioNot available Polite downloadingAvailable, +2 working days Ad Specs

6. 6 Yahoo Confidential & Proprietary Half Page Flash 40KB SWF, Flash 9 AS2 or below, 25fps or below Image40KB JPG or GIF Animation30 seconds recommended Border Required on all sides if colour tone of the creative does not contrast well with page background Dimensions300×600 Turnaround3 working days Third party servingAvailable, IFRAME tags required Third party tracking Click commands and one 1×1 pixel per ad Video and AudioAvailable, +2 working days Polite downloadingAvailable, +2 working days Ad Specs

7. Rich Media 7Yahoo Confidential & Proprietary

8. 8 Base 120×600 / 160x600, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below Expandable overlay 420×600, 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below Expansion directionLeft Image120×600, 40KB JPG or GIF User initiation Click-open + click-close Border Required on all sides of the base unit if its colour tone does not contrast well with page background Turnaround time5 working days Frequency capping sueddeutsche.de home page only: once per user per day Third party tracking Click commands and one 1×1 pixel per ad Expandable SKY Ad Specs

9. 9 Yahoo Confidential & Proprietary Base 300×250, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below Expandable overlay 560×300, 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below Expansion directionLeft and down, covering the base Image300×250, 40KB JPG or GIF User initiation Roll-over + roll-out or click-open + click-close Exception:Expandable 300×250 on Yahoo! Answers and we7 must be click-initiated Border Required on all sides for the base unit if its colour tone does not contrast well with page background Turnaround time5 working days Frequency capping sueddeutsche.de home page only: once per user per day Third party tracking Click commands and one 1×1 pixel per ad Expandable LREC Ad Specs

10. 10 Yahoo Confidential & Proprietary Base 300×250, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below Floating content 90,000 square pixels (300×300), 100K combined with base SWF, Flash 9 AS2 or below, 25fps or below Image300×250, 40KB JPG or GIF Duration15 seconds Frequency cappingOnce per user per day Border Required on all sides of the base unit if its colour tone does not contrast well with page background Turnaround time5 working days Third party serving Available, DARLA IFRAME ad served sites are subject to different rules different rules Third party tracking Click commands and one 1×1 pixel per ad Floating LREC Ad Specs

11. LREC Video-FI Youtube 11 Yahoo Confidential & Proprietary Requirements The Video-Fi YouTube is a simple format. All that you need to deliver is the youtube video code of your video (eg. ojznznj5NFs), and we’ll do the rest! For counting purposes (YouTube video counts) the auto-play is switched off so play and sounds are user initiated The video has to be already available publicly in YouTube in order to test the ad works ok on Yahoo!. Non-flash users are shown the same experience as watching the video directly on youtube we can only track the delivery and not the completion rate or interaction of the video. Turnaround time: 3 working days Ad Specs

12. 12 Yahoo Confidential & Proprietary SHUFFLE BOX REQUIREDDimensionsMax SizeMax DurationMax Version GIF / JPG300×40px15KBXX FLV + MP4 + OGV or Uncompressed MOV (Video) 16:9 or 4:3 aspect ratio2.2MB or 100MB30 secondsX GIF / JPG 300×186px (16:9) / 300×248px (4:3)40KBXX GIF / JPG (5-15)300×300px30KBXX GIF / JPG (5-15)50×50px5KBXX RSS feed URLXXXX Headline textX 41 characters including spacesXX Article textX 1000 characters including spacesXX GIF / JPG120×90px5KBXX Click command (5)XXXX OPTIONALDimensionsMax Size GIF / JPG (First frame poster image, shows while HTML5 video is loading) 300×186px (16:9) / 300×248px (4:3)40KB Gallery text (Image caption)X44 characters including space 1×1 tracking pixel (1 per ad)XX Ad Specs

13. IAB Filmstrip 13 Yahoo Confidential & Proprietary REQUIREDDimensionsMax Size Max Duration Max Version FLA + SWF (3-5) 300×600px60KB 15 seconds recommen ded (25fps or below) Flash 10 AS3 or below GIF / JPG (3-5) 300×600px40KBXX FONTSXXXX Click command (max 5) XXXX OPTIONAL Dimensi ons Max Size Max Duration Max Version FLV or uncompressed AVI / MOV (Video) X 2.2MB or 100MB 30 secondsX WAV / MP3 (Audio)X100KBXX 1×1 tracking pixel (1 per ad) XXXX Ad Specs

14. 14 Yahoo Confidential & Proprietary 300x600 Expandable REQUIRED Dimens ions Max Size Max DurationMax Version Fla/swf 300x6 00 80K B 30 seconds recommended (25fps or below) Flash 10 AS3 or below Gif/jpg 300x6 00 80K B XX fla/swf300 x600 600x6 00 60K B 30 seconds recommended (25fps or below) Flash 10 AS3 or below FontsXXXX Click command XXXX OPTIONALDimensionsMax SizeMax Duration FLVX2.2MB30 seconds WAV / MP3 (Audio)X100KBX 1×1 tracking pixel (1 per ad)XXX Ad Specs

15. 300x600 Floating 15 Yahoo Confidential & Proprietary REQUIREDDimensionsMax SizeMax DurationMax Version Fla/swf300x60080KB 30 secondes (25fps or below) Flash 10 AS3 or below Fla/swf400x40060KB 10 seconds (25fps or below) Flash 10 AS3 or below Gif/jpg300x60040KBXX FontsXXXX Click command XXXX OPTIONALDimensionsMax Size Max Duration Max Version FLVX2.2MB30 secondsX WAV / MP3 (Audio) X100KBXX 1×1 tracking pixel (1 per ad) XXXX Ad Specs

16. 16 Yahoo Confidential & Proprietary Base 728×90, up to 40KB SWF, Flash 9 AS2 or below, 25fps or below Expandable overlay 728×315, 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below Expansion directionDown Image728×90, 40KB JPG or GIF User initiation Roll-over + roll-out or click-open + click-close Exception:Expandable ads on we7 must be click-initiated Frequency capping sueddeutsche.de home page only: once per user per day Border Required on all sides of the base unit if its colour tone does not contrast well with page background Turnaround time5 working days Third party serving Available, DARLA IFRAME ad served sites are subject to different rules different rules Third party tracking Click commands and one 1×1 pixel per ad Expandable North Ad Specs

17. 17 Yahoo Confidential & Proprietary Base 728×90, 40KB SWF, Flash 9 AS2 or below, 25fps or below Floating content 90,000 square pixels (300×300), 100KB combined with base SWF, Flash 9 AS2 or below, 25fps or below Image728×90, 40KB JPG or GIF Duration15 seconds Frequency cappingOnce per user per day Border Required on all sides of the base unit if its colour tone does not contrast well with page background Turnaround time5 working days Third party serving Available, DARLA IFRAME ad served sites are subject to different rules different rules Third party tracking Click commands and one 1×1 pixel per ad Floating North Ad Specs

18. 18 Yahoo Confidential & Proprietary Base 234×60, 40KB SWF, Flash 9 AS2 or below, 25fps or below Expandable overlay 300×250, 100KB or 300×600, 120KB SWF, Flash 9 AS2 or below, 25fps or below Expansion directionLeft and up, covering the base Image234×60, 40KB JPG or GIF User initiation Roll-over + roll-out or click-open + click-close Border Required on all sides of the base unit if its colour tone does not contrast well with page background Turnaround time5 working days Third party tracking Click commands and one 1×1 pixel per ad Messenger – HB Expandable Ad Specs

19. 19 Yahoo Confidential & Proprietary SKY Foldout REQUIREDDimensionsMax Size Max Duration Max Version Fla/swf160x600px40KB30 seconds Flash 10 AS3 or below Gif/png/jpg160x600px40KBXX Fla/swf640x600px100KBX Flash 10 AS3 or below FontsXXXX Click command XXXX OPTIONALDimensionsMax Size Max Duration FLVX2.2MB30 seconds WAV / MP3 (Audio)X100KBX 1×1 tracking pixel (1 per ad)XXX Ad Specs

20. SKY Multi-Panel 20 Yahoo Confidential & Proprietary REQUIREDDimensionsMax Size Max Duration Max Version Fla+swf160x600px40KB30 Seconds Flash 10 AS3 or below Gif/jpg/png160x600px40KBXX UP TO 4 X FLA/SWF 400x300px MAX, 300x250px MIN 40KBX Flash 10 AS3 or below FontsXXXX Click command XXXX OPTIONALDimensionsMax SizeMax Duration FLVX2.2MB30 seconds WAV / MP3 (Audio) X100KBX 1×1 tracking pixel (1 per ad) XXX Ad Specs

21. OPA Pushdown 21 Yahoo Confidential & Proprietary REQUIREDDimensionsMax SizeMax DurationMax Version Fla + swf 300x250px / 300x600px 40KB 30 seconds recommended (25fps or below) Flash 10 AS3 or below Gif / jpg 300x250px / 300x600px 40KBXX Fla + swf954x60px40KB 15 seconds no looping (25fps or below) Flash 10 AS3 or below Gif / jpg954x60px40KBXX Fla + swf954×416px60KB 5 seconds no looping (25fps or below) Flash 10 AS3 or below Fla + swf954×416px150KB 30 seconds recommended (25fps or below) Flash 10 AS3 or below OPTIONALDimensionsMax SizeMax Duration FLVX2.2MB30 seconds WAV / MP3 (Audio)X100KBX 1×1 tracking pixel (1 per ad) XXX Ad Specs

22. Floor Ad 22 Yahoo Confidential & Proprietary REQUIRE D Dimensio ns Max Size Max DurationMax Version Fla + swf970x40px40KB 30 seconds (25fps or below) Flash 10 AS3 or below Fla + swf 970x410 px 100KB 30 seconds (25fps or below) Flash 10 AS3 or below FontsXXXX click command XXXX OPTIONALDimensionsMax SizeMax Duration FLV or uncompressed AVI / MOV (Video) X2.2MB or 100MB30 seconds WAV / MP3 (Audio) X100KBX 1x1 tracking pixel (1 per ad) XXX Ad Specs

23. Social Brand Bar 23 Yahoo Confidential & Proprietary REQUIREDDimensionsMax Size JPG/GIF/PNG50x50 or 100x5020KB Headline Copy (Expanded and Unexpanded) Max 65 CharactersX Sub-Headline Copy (Expanded and Unexpanded) Max 65 CharactersX Company Name (text)Max 15 CharactersX Article Headline copy and URLS max 55 characters per link, max 6 links X Requirements Background color changes and uninitiated Floating ad units are not permitted. Additional Deliverable Assets Max 2.2MB FLV or 40KB SWF Flickr Photo Stream Video Caursel – 4 x Max 2.2MB FLV Pintrest Stream Currently there are no approved third party vendors for this ad format Ad Specs

24. Video Player Preroll 24 Yahoo Confidential & Proprietary REQUIREDDimensions Max Size Max Durat ion Max Versio n Quick Time/Windows Media/MPG/DV/A VI/MP4/FLV 640x480 (for 4:3 Video) or 640x360) 25fps(PAL)/29.97fps(N TC) 2.2m b 15-30 Seco nds X Call to Action Text copy: 40 character message + display URL or Image: 290×80, 40KB JPG or static GIF with clear border XXX Ad Specs

25. Overlay Video 25 Yahoo Confidential & Proprietary Headline300×20 20KB JPG or GIF Message300×50 20KB JPG or GIF Video Min 10 sec and max 60 sec, aspect ratios can be 4:3 or 16:9 Available pagesYahoo! News and Sport Flash help Find useful information like how to build a button in Technical GuidelinesTechnical Guidelines Third party servingNot allowed Third party trackingClick commands and one 1×1 pixel per video Turnaround time5 working days TemplatePlease see our flash template herehere GuidelinesAll ads must follow these Ad Specs

26. Mosaic 26 Yahoo Confidential & Proprietary REQUIREDDimensions Max Size Max DurationMax Version FLA/SWF300x25040KB30 SecondsFlash 10 AS3 or below GIF/JPG300x25040KBXX FLA/SWF950x934PX240KB10 SecondsFlash 10 AS3 or below FONTSXXXX CLICK COMMAND XXXX FLA/SWF954x60PX40KB Max 15 seconds, no looping (25fps or below) Flash 10 AS3 or below GIF/JPG954x60PX40KBXX GIF/JPG1280px wide100KBXX OPTIONALDimensionsMax SizeMax Duration FLVX2.2MB30 seconds WAV / MP3 (Audio)X100KBX 1×1 tracking pixel (1 per ad) XXX Ad Specs

27. Site Takeover 27 Yahoo Confidential & Proprietary REQUIREDDimensionsMax Size Max Duration Max Version FLA + SWF 300x250px / 300x600px 40KB 30 seconds recommende d (25fps or below) Flash 10 AS3 or below GIF / JPG 300x250px / 300x600px 40KBXX FLA + SWF954x60px40KB Max 15 seconds, no looping (25fps or below) Flash 10 AS3 or below GIF / JPG954x60px40KBXX GIF / JPG (1)1280px wide100KBXX OPTIONALDimensionsMax SizeMax Duration FLVX2.2MB30 seconds WAV / MP3 (Audio)X100KBX Ad Specs

28. Mail Login – Static 28 Yahoo Confidential & Proprietary REQUIREDDimensionsMax Size Max Duration Max Version GIF / JPG 1440×1024p x 100KBXX Hex ColourXXXX Click Command XXXX OPTIONALDimensionsMax Size Max Duration Max Version HTTPS 1x1 tracking pixel (1 per ad) XXXX Ad Specs

29. Mail Login – Interactive 29 Yahoo Confidential & Proprietary REQUIRED Dimensio ns Max Size Max Duration Max Version GIF / JPG 1440×102 4px 100KBXX FLA + SWF 450x450p x 50KB 30 seconds (25fps or below) Flash 10 AS3 or below Hex colourXXXX FONTSXXXX Click commandXXXX OPTIONAL Dimens ions Max Size Max Duration Max Version FLV or uncompressed AVI / MOV (Video) X 2.2MB or 100MB 30 seconds X WAV / MP3 (Audio)X100KBXX HTTPS 1x1 tracking pixel (1 per ad) XXXX Ad Specs

30. Full Page Takeover Experience 30 Yahoo Confidential & Proprietary 300x600 REQUIREDDimensionsMax SizeMax DurationMax Version FLA + SWF300x250px40KB 30 seconds recommended (25fps or below) Flash 10 AS3 or below GIF / JPG300x250px40KBXX FLA + SWF954x60px40KB Max 15 seconds, no looping (25fps or below) Flash 10 AS3 or below GIF / JPG954x60px40KBXX FLA + SWF 980px wide (recommended height between 700-900px) 240KB(without video), 2.2 MB (with video) 8 seconds in first play Flash 10 AS3 or below OPTIONALDimensionsMax SizeMax DurationMax Version GIF / JPG (1)1280px wide100KBXX Hex Code (background colour) XXXX FLV or uncompressed AVI / MOV (Video) X 2.2MB or 100MB 30 secondsX WAV / MP3 (Audio) X100KBXX Ad Specs

31. 31 Yahoo Confidential & Proprietary Billboard REQUIREDDimensionsMax Size Max Duration Max Version FLA + SWF970x250px60KB 30 seconds (25fps or below) Flash 10 AS3 or below GIF / JPG970x250px60KBXX FONTSXXXX Click command XXXX Ad Specs

32. Thank You  PRESENTED BY Firstname Lastname August 25, 2013