1. Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. we 27 th July 2014

2. Key Customer Themes : Special Offers / Various Aisle End Offers: These offers are supported by snow ploughs and header boards. Fuel Save: This theme continues in store. It is supported by overhead signs, till point POS and outside banners. Clubcard Boost: This is supported by out side A boards. The Garden Sale Half Price: The seasonal aisle at the back of the store is dedicated to garden items. It is supported by bus stops and outside A board. Prices Down And Staying Down: This theme continues in store. It is supported by overhead signs, shelf fins and standees. School Shop: The seasonal aisle at the front of the store is dedicated to all school items, from shirts to sharpeners. This theme is supported by overhead signs, shelf fins and header boards. General Feel: The store was well stocked clean and tidy. Key Deals: Comfort: £2 Prosecco: £6.66 Lucozade: £1 Sensations: ½ Price Dairy Milk: £1 Cathedral City: ½ Price Garlic Ciabatta: 70p The Hythe, Colchester – Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

3. Key Customer Themes : Clubcard Fuel Save: This theme is supported by till point POS and an outside banner. Special Offers / Selected Products: There is an aisle end and ladder rack of offers. This theme is supported by header boards, shelf edge strips and shelf barkers. £ Shop: There are tax discs highlighting £ offers around the store. There is also a small area at the front of the store dedicated to £ shop. Prices Down And Staying Down: This theme continues in store and is supported by shelf fins and tax discs. General feel: The store was clean and tidy. Shelves were being stocked at time of visit. Key Deals: Costa Coffee: £2.50 Ariel Wash Liquid: £3.75 Selected Wines: 10% Off 3 Or More Bottles Coca Cola 2L: £1 Uncle Bens Rice: £1 Pepsi 6pk: £1.83 Magdalen Street, Colchester– Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

4. Key Deals: McCoy’s 6pk: £1 Pimms: £9 Various Wines: £4 Ginsters Pasty: £1 Selected Meat And Fish 3pk: £10 Carr’s Water Biscuits: £1 Key Customer Themes : Rollback: This theme continues in store and is highlighted by tax discs. Big Savings On Big Brands: This slogan is on overhead signs in the foyer of the store and throughout the centre of the store. Price Lock: This theme continues in store. It is supported by overhead signs, bus stops and header boards. Discover Summer Drinks: This theme runs throughout the seasonal aisle. This is supported by header boards and bunting. You'll Be 10% Better Off At Asda: This price guarantee is supported by overhead signs at till points. General Feel: The store was well stocked and quite tidy. info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog Colchester – Wednesday 23 rd July

5. Key Customer Themes : £15 Summer Bonus - Collect 4 Coupons When You Spend £40 Or More And Save £15 On Your In Store Shop At The End Of August: This theme is supported by overhead and hanging signs. I'm Your New Cheaper Morrisons : This theme continues in store. It is supported by overhead and hanging signs throughout the store. Great Value: There are aisle end offers found throughout the store. The theme is supported by snow ploughs. Pick Of The Shop: This theme continues in store. It is highlighted by A boards and shelf fins. Seasonal Aisle: This aisle is dedicated to outside related items. It is highlighted by shelf edge strips. General feel: This store is fairly small. It is quite dated but clean, tidy and well stocked. Key Deals: Surf Wash Powder: ½ Price Persil Washing Liquid: £1 Doritos: ½ Price Coca Cola 8pk: £2.64 Selected Fruit And Veg: 3 For £1.50 Toilet Tissue Nouvelle 16pk: £4 Braintree – Wednesday 23rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

6. Key Customer Themes : Save 10p Per Litre On Fuel When You Spend £60 Or More In Store Until Wednesday: This theme is supported by standees and window posters. Summer Sorted: This theme continues in store and is supported by standees, overhead signs, bunting and snow ploughs. Double Your Nectar Points In Store: This theme is supported by standee, overhead signs and bus stops. Back To School: The seasonal aisle is dedicated to school wear and stationery. It is supported by bus stops and shelf edge strips. Great Offers: There are various aisle end offers which are supported by snow ploughs. Brand Match: This theme continues in store. It is supported by bus stops. General Feel: The store looked really festive with colourful bunting and various standees and overhead signs. It was well stocked clean and tidy. Key Deals: Pampers Nappies: £15 Selected Wines: 25% off Muller Corner Yogurt: ½ Price Philadelphia: BOGOF Copella Juice: BOGOF Pilgrims Choice Cheddar :½ Price Braintree - Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

7. Key Customer Themes : Summer Sorted: There are various summer offers which are supported by A boards. Only £1 Offers : There are several aisle ends with various offers. The theme is supported by header boards. Barbecue And Picnic: There is an aisle end dedicated to BBQ and picnic items. It is supported by header boards, shelf fins and shelf edge strips. Healthcare, Beauty And Baby 3 For 2: This theme is supported by outside A board, shelf fins and shelf edge strips. General feel: The store now has much needed self service tills. The store was quite well stocked, clean and tidy. Key Deals: McCoy’s Crisps 6pk: £1 Coca Cola 6pk: BOGOF Finest Chocolate Cake: Save1/3 M&M’s Sharing Pouch: £1 Selected Wines: 25% Off Budweiser 4pk: £4 Colchester - Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

8. Key Customer Shop Online At Waitrose.com And Let Us Deliver To Your Door: This theme is supported by window posters, overhead signs and header boards. There is also till point and trolley POS.Waitrose.com Summer Of Sport: The seasonal aisle is continuing to carry this theme which is supported by hanging signs, header boards and shelf fins. General Feel: The store was well stocked clean and tidy. There were quite a lot of reduced items that were going out of date in several departments. There was a ladder rack at the front of the store dedicated to Heinz Offers for the perfect BBQ. Key Deals: Cider: 20% off Doritos: BOGOF Lindt: 2 for £3 Midweek Meal Deal: £6 Heinz Salad Cream: £1.50 Heinz Tomato Ketchup: £1.50 Heinz Spaghetti Hoops: 3 for £1 Heinz Beans 4pk: £2 Colchester – Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

9. Key Customer Themes : Summer Of Flavour: This theme continues in store. It is supported by header boards, bunting and grocery van shaped POS. Offers: Offers are promoted on aisle ends, including mix and match. The theme is supported by shelf barkers and header boards. Free Wine When You Buy 4 Picnic Items: This is an aisle end offer. It is supported by shelf edge strips, shelf barker and header boards. Marks And Spencer Bank: There are several standees and till point POS advertising the new M&S current account. General Feel: The store had a nice summer feel with garden furniture and picnic items on display at entrance to food hall. Key Deals: Grill Items: 3 For £10 Strawberries 400g: £2 Dressings And Marinades: 2 For £3 Fuller For Longer Range: 3 For £10 Mix And Match Fruit And Veg 3pk: £10 Mix And Match Poultry: 3 For £10 Colchester – Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

10. Key Customer Themes : Swap And Save: This theme continues in store. It is supported by overhead signs and window posters. Aldi Super 6: This meat, fruit and vegetable offer continue in store. It is supported by hanging signs, shelf edge strips and header boards. Special Buys: This continues in store on Sunday and Thursday’s. Aldi school shop starting July 24th. Award Winning Supermarket 2014 : This theme is supported at till points and with window posters. General feel: This Aldi store are recruiting new staff. They also have new fruit and vegetable counters. The store was being restocked at time of visit. Key Deals: Courgettes 3pk: 59p Nectarines 4pk: 69p Spring Onions: 45p Salmon Fillets 2pk: £2.39 King Prawns 150g: £2.29 Thick Ridged Crisps 6pk: 89p Turkey Mince 450g: £1.79 Magdalen Street, Colchester - Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

11. Key Customer Themes : Seasonal Aisle: This aisle is dedicated to barbecue and garden related items. It is supported by shelf barkers. Fair And Square Prices: This theme continues in store and is supported by shelf fins, tax discs, standees and overhead signs. A Great Deal Locally: This theme continues in store. It is supported by aisle end offers, header boards, dump bins, a pallet wrap around and shelf edge strips. Good With Food: This theme continues in store. It is supported by aisle end offers, header boards, dump bins, a pallet wrap around and shelf edge strips. The Best Produce Local Produce For You: This theme continues in store. It is highlighted by overhead signs, hanging signs, shelf edge strips and tax discs. It's Summer Time: There are overhead signs and header boards highlighting summer related produce and BWS. General Feel: The store looked like it was waiting for a delivery as it had many empty shelves. There were lots of half price offers and £1 offers on aisle ends. Key Deals: Free Range Medium Eggs 12pk: £2 Thirst Pockets Kitchen Roll 6pk: £4 Loyd Grossman Sauces: £1.04 Radox Bath: £1.07 Prosecco: 1/3 Off Space Raiders 10pk: £1 Mr. Kipling Bakewell Tarts: £1 Stanway, Colchester - Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

12. Key Customer Themes : Fall In Love With Our Iberian: This range is supported by overhead signs and header boards. Spanish And Portuguese Half Price Weekend: This theme is supported by window posters. Limited Offers: There are lots of items highlighted by header boards, shelf fins and header boards. Discover New Ideas: The homeware and clothing section promotes special offers on a Monday and Thursday. This theme is supported by wrap around signs and header boards. Summer Holiday Treats: This theme starts on 31st July but is being advertised in store now. General Feel: The store is clean, tidy and well stocked. Key Deals: Reserva Ham 70g: 99p Heinz Tomato Soup 4pk: £2.95 Hot Dogs In A Tin: 29p Cantaloupe Melon: £1 Chicken Breast Fillets 300g: £2.69 Streaky Bacon Rashers: £1.19 Rayne Road, Braintree - Wednesday 23 rd July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

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