1. © Copyright 2010 Hewlett-Packard Development Company, L.P. 1 Neil Fleming Neil.Fleming@HP.com UK&I Mid-Market Storage Development Manager HP SMB BLUEPRINTS ACCESSIBLE COMPETITIVE FLEXIBLE RESELLER VERSION

2. © Copyright 2010 Hewlett-Packard Development Company, L.P. 2 WHAT ARE OUR OBJECTIVES? Be ACCESSIBLE for partners selling HP equipment to SMBs, and customers looking to buy. a) Pricing in place with all distributors to support transactional business and easy, fast quotes to end users. b) Consistent pricing allows partners to rely on HP and plan activity to grow their business. c) Easy to understand supporting collateral to help partners articulate HP’s value proposition. Be COMPETITIVE in the SMB space. a) Aggressive pricing on key HP products that SMBs want. b) Clear competitive information for partners to position HP. c) Solution sales to the problems SMBs face. Be FLEXIBLE in the SMB space. a) Partner involvement in the design of initial, and future, solutions. b) Line item pricing to support partners designing their own solutions. c) Business Unit support to grow SMB partners and meet their particular requirements.

3. © Copyright 2010 Hewlett-Packard Development Company, L.P. 3 WHAT ARE WE OFFERING? What’s it called: “Office in a box” Who are the target customer? Small start ups looking for their first IT estate or established SMBs looking for an office refresh. What’s the value proposition? All a customer needs for a scalable, fast, value focused IT estate that can support virtualisation. What’s in the bundle? P2000 with 7.2TB of high performance disk, 2x DL380 G7s, necessary connectivity, 3yrs 24x7 4hr Support Plus. 3 bundles with different connectivity: SAS, i-SCSI or Fibre Channel. Optional upsells? Virtualisation upgrade 1: Microsoft Hyper-V and memory upgrade bundle. Virtualisation upgrade 2: Vmware vSphere and memory upgrade bundle.

4. © Copyright 2010 Hewlett-Packard Development Company, L.P. 4 WHAT ARE WE OFFERING? What’s it called: “Virtualisation Starter Kits” Who are the target customer? Small start ups to medium sized established businesses looking for a highly available and scalable virtualisation solution. What’s the value proposition? A preconfigured bundle to deliver highly available storage, servers and networking regardless of the customer size. What’s in the bundle? Small Tower: 2x ML350G6s with 9.6TB storage, 2x P4000 Virtual SAN Appliance Licenses, 2x HP Networking 2910AL switches with 3yrs 24x7 4hr Support Plus. Small Rack: 2x DL380G7s with 9.6TB storage, 2x P4000 Virtual SAN Appliance Licenses, 2x HP Networking 2910AL switches with 3yrs 24x7 4hr Support Plus. Medium Rack: 2x DL380G7s with 7.2TB P4300 storage, 2x HP Networking 2910AL switches with 3yrs 24x7 4hr Support Plus. Large Rack: 2x DL380G7s with 14.4TB P4500 storage, 2x HP Networking 2910AL switches with 3yrs 24x7 4hr Support Plus. Microsoft Hyper-V virtualisation or Vmware virtualisation versions of each bundle.

5. © Copyright 2010 Hewlett-Packard Development Company, L.P. 5 WHAT ARE WE OFFERING? What’s it called: “NAS Bundles” Who are the target customer? Small businesses looking for file storage or to add file storage to an existing SAN. What’s the value proposition? Micro-NAS-Server: Preconfigured Proliant MicroServer with Windows Server Operating System – Windows File Serving at an unbeatable price. X3000 NAS Gateways: Add easily clustered NAS File services to SANs that effortlessly integrate in to windows environments. X5000 Clustered NAS: High available file serving straight out of the box that delivers the best possible performance and scale. What’s in the bundle? Micro-NAS-Server: Proliant MicroServer with 4TB of Storage, DVD drive and Windows Server 2008 Foundation. X5000 48TB: X5520 cluster with 16x 3TB drives and 3yrs 24x7 4hr Support Plus. X5000 120TB: X5520 cluster with 40x 3TB drives and 3yrs 24x7 4hr Support Plus. X3800 NAS Gateways for Fibre SANs: 2x X3800 NAS Gateways in a cluster, dual fibre channel connections, memory upgrade, processor upgrade with 3yr 24x7 4hr Support Plus. X3800sb BLADE NAS Gateways for Fibre SANs: 2x X3800sb BLADE NAS Gateways in a cluster, dual fibre channel connections, memory upgrade, processor upgrade with 3yr 24x7 4hr Support Plus.

6. © Copyright 2010 Hewlett-Packard Development Company, L.P. 6 WHAT ARE WE OFFERING? What’s it called: “D2D Bundles” Who are the target customer? Small businesses looking for deduplicated backup storage to accelerate backup, restore and to easily move data off site. What’s the value proposition? StoreOnce D2D allows fast deduplication of backup data, with only unique data replicated to keep bandwidth cost low. As data is stored on disk; backups are available for fast restore. What’s in the bundle? Small D2D bundle: 2x D2D2502i 1.5TB useable StoreOnce appliances with replication license, 3yrs 24x7 4hr Support Plus and HP hardware installation. Medium D2D bundle: 2x D2D2504i 3TB useable StoreOnce appliances with replication license, 3yrs 24x7 4hr Support Plus and HP hardware installation.

7. © Copyright 2010 Hewlett-Packard Development Company, L.P. 7 WHAT ABOUT FLEXIBILITY? Line items included to allow partner configurations StoreOnce D2D 2502i & 2504i & Replication License & Support & Install P4000 Virtual SAN Appliance & P4300 7.2TB & P4300 16TB & P4500 14.4TB & P4500 28.8TB & Support NAS X1400 8TB, X1600 12TB, X1600 24TB scalable systems & support. X3800 & X3800sb NAS gateways & support. X5000 24TB clustered capacity NAS & X5000 16.2TB clustered performance NAS & support.

8. © Copyright 2010 Hewlett-Packard Development Company, L.P. 8 IS THE PRICING GOOD? P2000 Discount up to 45% off list. P4000 Discount up to 52% off list. NAS Discount up to 50.85% off list. StoreOnce D2D up to 69.77% off list. Server parts up to 57% off list. Networking parts up to 50% off list. Support up to 60% off list. Promo OPG ID: 88194107

9. © Copyright 2010 Hewlett-Packard Development Company, L.P. 9 WHAT IS THE PRICING? “Office in a box” P2000 SAS 7.2TB + 2x DL380G7 + 3yr 24x7 £26,258 £16,050 P2000 i-SCSI 7.2TB + Switches + 2x DL380G7 + 3yr 24x7 £30,034 £17,888 P2000 Fibre 7.2TB + Switches + 2x DL380G7 + 3yr 24x7 £32,917 £19,567 Vmware conversion kit £7,833 £5,634 Hyper-V conversion kit £6,190 £3,256 “NAS Bundles” Micro-Server 4TB with Windows Server 2008 R2 Foundation £1,105 £628 X5000 48TB Clustered NAS £34,239 £17,285 X5000 120TB Clustered NAS £55,837 £29,401 X3800 NAS Gateway Cluster £21,748 £12,394 X3800sb BLADE NAS Gateway Cluster £15,320 £9,468 8TB, 12TB, 16TB & 24TB NAS capacities are available as line items. Prices are indicative reseller pricing – for accurate pricing please approach distribution for the above OPG reference. Promo OPG ID: 88194107

10. © Copyright 2010 Hewlett-Packard Development Company, L.P. 10 WHAT IS THE PRICING? “Virtualisation Starter Kits” 2x ML350 Tower SAS 9.6TB + Vmware + 2x VSA + 2x Switches + 3yr 24x7 £36,305 £21,568 2x ML350 Tower SAS 9.6TB + Hyper-V + 2x VSA + 2x Switches + 3yr 24x7 £34,662 £20,387 2x Rack Servers SAS 9.6TB + Vmware + 2x VSA + 2x Switches + 3yr 24x7 £39,411 £22,847 2x Rack Servers SAS 9.6TB + Hyper-V + 2x VSA + 2x Switches + 3yr 24x7 £37,768 £21,658 2x Rack Servers + Vmware + P4300 7.2TB SAS + 2x Switches + 3yr 24x7 £44,247 £27,496 2x Rack Servers + Hyper-V + P4300 7.2TB SAS + 2x Switches + 3yr 24x7 £42,604 £26,307 2x Rack Servers + Vmware + P4500 14.4TB SAS + 2x Switches + 3yr 24x7 £64,019 £35,630 2x Rack Servers + Hyper-V + P4500 14.4TB SAS + 2x Switches + 3yr 24x7 £62,646 £34,214 “StoreOnce D2D – Deduplicated backup” 2x 2502i 1.5TB + Rep lic + 3yr 24x7 + HW install £17,387 £7,417 2x 2504i 3TB + Rep lic + 3yr 24x7 + HW install £22,419 £7,558 Prices are indicative reseller pricing – for accurate pricing please approach distribution for the above OPG reference. Promo OPG ID: 88194107

11. © Copyright 2010 Hewlett-Packard Development Company, L.P. 11 WHAT IS THE PRICING? “Line items” D2D2502i with 1.5TB useable £5,519 £2,227D2D2502i with 3TB useable £8,035 £2,478 P4000 Virtual SAN Appliance License £3,349 £1,708P4300 16TB MDL SAS £17,539 £10,377 P4300 7.2TB 15k SAS £19,295 £12,203P4500 14.4TB 15k SAS £38,039 £20,176 P4500 28.8TB 15k SAS £70,295 £38,002X1400 8TB NAS £3,606 £2,548 X1600 12TB NAS £5,989 £3,839X1600 24TB NAS £7,659 £5,273 X3800 Gateway NAS £5,969 £3,654X3800sb Gateway NAS £4,495 £2,716 X5000 24TB MDL SAS NAS £20,975 £10,793 X5000 16.2TB 10k SAS NAS £27,755 £13,305 Carepack support for line items also available on the OPG at discounted rates. Prices are indicative reseller pricing – for accurate pricing please approach distribution for the above OPG reference. Promo OPG ID: 88194107

12. © Copyright 2010 Hewlett-Packard Development Company, L.P. 12 WHAT ABOUT COLLATERAL? “Introducing” poster for each solution: Designed to be a high level intro for each solution. “Problem? HP Solution” poster for each solution: Provides the customer problems to look for. “Use Cases” document for each solution: Provides customer examples with easy to understand diagrams. “Competitive” document for each solution: Ensures that partners can handle competitive positioning. “Tying it all together”: Provides a pictorial example of how a customer may buy multiple elements from the promotion for their environment.

13. © Copyright 2010 Hewlett-Packard Development Company, L.P. 13 WHAT ABOUT T’S & C’S? The Promotional Product Price list covers the purchase of selected HPSP, ISS, HPN & TS products. These special offers are ONLY valid while stocks of the qualifying products are available. General Terms and Conditions This promotion is effective from 22 nd May - 31 st July 2012 inclusive. This promotion is valid for all product numbers listed in the Promotional Product Price List only. There is a sell-out cap in place of 5 units on each product line or bundle, per reseller, per distributor each month. Deals with a quantity higher than 5 units on any single product line or bundle will require verification and authorisation from HP. Any high quantity deals on single lines or bundles that have not been verified and approved by HP may be exempt from the rebate claim made. Rebates are only valid for sales out from LSP/CDPs made within the dates of the promotion (as above). This promotion may only be used in conjunction with other HP promotions when listed in the qualifying products section of the other HP promotion. HP reserves the right to validate all claims and request any additional information as required. This includes requesting paper copies of all related invoices. The partner account manager remains the primary point of contact for all communications on this promotion. HP reserves the right to cancel or amend this promotion, with immediate effect. This includes part numbers, pricing and quantities.

14. © Copyright 2010 Hewlett-Packard Development Company, L.P. 14 WHAT ABOUT OTHER OPPORTUNITIES? Looking to work with HP Storage on your SMB customer base? Please contact: Lee Knott, UK&I Storage Channel Manager: Lee.Knott@hp.comLee.Knott@hp.com Neil Fleming, UK&I Mid-Market Storage Manager: Neil.Fleming@hp.comNeil.Fleming@hp.com