1. Multi-Health Systems Inc.
GLOBAL NORMS WEBINAR
Multi-Health Systems Inc.

2. Presenters Facilitator: Speaker: Daniela Kwiatkowski
Training Specialist - Product Development
Speaker:
Jonathan Stermac, M.A.
Research Associate - Research and Development; Performance Assessments

3. agenda Overview of EQ-i 2.0 model International Interest
Creation of the Global Norms
EI – A Global Construct
Guidelines and Examples
Summary and Take Away

4. Who is MHS?
A worldwide, trusted publisher of psychological assessments and services
Home base: Toronto, Ontario
For those of you who are not familiar with MHS, we are a worldwide trusted publisher of psychological assessments. We are located in Toronto, Ontario, Canada and publish assessments in the Clinical, Education, Public Safety markets as well as the corporate market where our premiere assessment assesses an individual’s level of Emotional Intelligence. The reason we highlight all of the markets we work in is that we use the same scientific rigour when developing our corporate assessments as we do when developing an assessment for example that tests for autism. We have to be 100% accurate when developing those tests and we used the same process when developing our EI assessment as well.
We’d like to get a sense of who is in the audience today, so we have a question for you about emotional intelligence assessments.

5. THE EQ-i 2.0 MODEL Cope with challenges Perceive and express ourselves
Here is the model and definition of emotional intelligence we work with. Emotional intelligence is a set of emotional and social skills that influence the way we:
Perceive and express ourselves
Develop and maintain social relationships
Cope with challenges
Use emotional information in an effective and meaningful way And now I’m going to hand it over to Jon, who will walk you through the global norms.
Develop and maintain social relationships
Use emotional information in an effective way

6. Global Interest
Furthers our strategic aim of being “Globally Driven, Globally Accessible”

7. Currently Available Norms
US/Canada - Professional & General Population
UK/Ireland - Professional & General Population
Australia - General Population
South Africa - Professional
Feedback from international customers on difficulties choosing norm

8. Emotional Intelligence – Growing Global Interest
Regional interest in emotional intelligence in the second half of 2013 has been particularly prominent in Latin America, Africa, and Asia.
Google Trends, 2013

9. GLOBAL NORMS CREATION
Furthers our strategic aim of being “Globally Driven, Globally Accessible”

10. THE ABCDS OF NORM CREATION
Endogenous factors (e.g., age, gender)
Exogenous factors (e.g., country, occupation)
Examination factors (e.g., online)
Temporal factors (e.g., administration dates)
Norm Types:
The Standardization Norm
The User Norm
Bartram, 2008

11. Global Norm Characteristics
We have developed customer based professional Global Norm where we report on 4 characteristics:
Gender
Age
Country
Occupation

12. Global Norm Breakdown 154 countries Equal gender
50% Male
50% Female
Equal age across four intervals
5 U.N. World Regions
Africa, Americas, Asia, Europe, Oceania
2,000 respondents from each region
Norm types
Overall
Age & Gender
18-29, 30-39, 40-49, 50+

13. Global Norm Breakdown 23 countries with more than 100 records
Asia: 7 (Singapore, Malaysia, China, United Arab Emirates, India, Japan, Indonesia)
Africa: 3 (South Africa, Angola, Nigeria)
Europe: 7 (Ireland, UK, Germany, France, Finland, Spain, Switzerland)
Americas: 5 (United States, Brazil, Mexico, Canada, Chile)
Oceania: 1 (Australia)
Of the 154 countries included in the Global Norm…

15. EMOTIONAL INTELLIGENCE A GLOBAL CONSTRUCT
The next section will discuss similarities and differences between norms and regions as well as a more statistical approach to what the Global Norm says about EI

16. Previous Norm Data Total EI increases with age 
No gender differences in Total EI
Women score higher on Empathy
Smaller differences on Emotional Expression and Emotional Self-Awareness
Men score higher on Stress Tolerance and Problem Solving    
Minor differences on which scales were being pulled in 

17. Global age
Age differences are consistent across World Regions (no interaction between Region and Age).
Overall, Total EI scores increase as an individual ages.

18. Global age This displays the average trend for each world region.
(Note: The trend slightly changes for Africa, but not so much that the difference is meaningful.)

19. Global gender Women Score Higher Men Score Higher
Women Score Higher (Globally): Emotional Self-Awareness, Emotional Expression and Empathy.
Men Score Higher (Globally): Self-Regard, Problem Solving and Stress Tolerance.

20. Global regions Asia had the lowest scores
Overall and subscales
Africa had the highest scores
Overall and most subscales
Europe, Americas, and Oceania were similar for the most part

21. Africa Americas Asia Europe Oceania
WHICH REGION HAS THE SMALLEST GENDER DIFFERENCE IN EMPATHY?
Africa
Americas
Asia
Europe
Oceania
Answer: Asia

22. Independence Impulse Control Self-Actualization Assertiveness
WHICH SCALE HAS THE SMALLEST REGIONAL DIFFERENCES?
Independence
Impulse Control
Self-Actualization
Assertiveness
Impulse Control then Empathy so [E]

23. Emotional Intelligence – A Global Construct
Consistently high reliability and validity
Across world regions, gender and age
Culture-free by design
Some differences exist in subscales
However, these differences may not be practically significant
Influence of sample size
Actual scores are not largely different from each other
Consistently high reliability and validity of EQ-i 2.0 across world regions, gender and age
EI is accepted as a valid measure worldwide (even if it’s a relatively new concept in some countries)
Consistently high reliability and validity could be due to this acceptance
EQ-i 2.0 culture-free by design
Part of the reason why the EQ-i 2.0 works well in a global context is because it was developed without cultural implications, and using culture-free questions and implications

24. High Reliability and Validity
Exploratory Factor Analysis
Confirms that our questions are actually testing the underlying concept they were designed to test
Overall, the EQ-i 2.0 tests exactly what it was meant to: EI
This finding is consistent across all world regions
Addressing Criticisms of Emotional Intelligence
An Exploratory Factor Analysis determined that the factor structure of each composite measure were as hypothesized (with no cross-loading)
Addresses one of Conte and Dean’s (2006) concerns about the factor structure of the original EQ-i
This consistently high reliability and validity addresses some criticisms about all emotional intelligence measurements and research
“The first major concern raised by critics of emotional intelligence is that the definition of EI is too broad and too fuzzy to be useful, and the second is that none of the available measures provides a reliable and valid assessment of EI.” (Murphy, 2006)

25. Example – North America and Asia
Individual From North America
Assertiveness = 119
Individual From Asia
Assertiveness = 114
Despite the differing scores, there is no difference in the interpretation (as the scores are not falling into different ranges).

26. Guidelines and examples
The next section will discuss similarities and differences between norms and regions as well as a more statistical approach to what the Global Norm says about EI

27. When would I use a Global Norm?
Consider the following criteria:
The regional location/country in which the assessment is being taken
The culture of the participant
The location and culture of the comparison group of assessments (if any)
The applicability of a globally representative norm
The applicability of the closest/most similar regional norm
The potential buy-in of the client or organization when comparing assessment scores against the chosen norm
The selection of appropriate norms is vital to the validity of the conclusions drawn from the assessment.
When selecting the most appropriate norm group for scoring, it is important that the following factors be considered: (listed)
The Global Norm provides a common framework and baseline data when working across countries

28. Examples of Global Norm Use
Comparing leaders in an international organization
e.g., comparing Latin American leaders to European leaders
Selecting individuals from one region to work in another
e.g., from Asia to work in Africa
Using a common baseline for all users allows for accurate comparison and development
Removes concern over applicability of norm

29. Debriefing Results Across Cultures
As EI is a global construct:
Focus on the culture of the work environment
Understand how the regional culture fits within the global framework but do not focus on it
Understand the client’s perception and knowledge of norms
Be prepared to discuss subscale differences across regions (and age and gender)
Using the Global Norms will allow for you to keep the conversation focused on the debrief process and ensure that norm selection is not a barrier to having an engaging and successful debrief session.
Even if you have never had to have a conversation about norm selection with a client, using the Global Norms prevents distraction and ensures a meaningful discussion.
Keeping the conversation where it needs to be – on insights and development, not on the norms

30. SUMMARY
The Global Norms allow EQ-i 2.0 results to be interpreted in a broader manner
Region: Small overall; small differences on most subscales; moderate on some
Age: Small to moderate effects
Gender: No effect for Total EI; small effects at subscale level
Emotional Intelligence is a global construct
Culture Free means
Cultural, political, personal and gender differences are accounted for within the Global Norms
Factor structure is consistent across countries
EI are a standardized, global construct
Unlike personality and IQ assessments, which need to be revised according to context

31. Where to go from here? Can be used with:
No additional cost above generating a report
Unless changing the norm on an already generated report
Can be used with:
Workplace
Leadership
Group
Norm Region: Global
Global Norm supplement on portal
Help files updated
Just scratched the surface of all the research on this great tool
Help files and supplement are there to ensure you have all the knowledge and support you need to start using the Global Norms today!

32. Any follow up questions or comments can be directed to:
Thank you!
Any follow up questions or comments can be directed to:
References:
Bartram, D. (2008). Global norms: Towards some guidelines for aggregating personality norms across countries. International Journal of Testing, 8,
Google Trends. Web Search interest: Emotional intelligence - Worldwide 2004 – present. Retrieved January 16, 2014, from