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Survey sampling Sampling & non-sampling error Bias

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Presentation on theme: "Survey sampling Sampling & non-sampling error Bias"— Presentation transcript:

1 Survey sampling Sampling & non-sampling error Bias
Simple sampling methods Sampling terminology Cluster sampling Design effect Stratified sampling Sampling weights

2 Why sample? To make an inference about a population
Studying entire pop is impractical or impossible

3 Example of sampling Estimate the proportion of adults, ages 18-65, in Port Elizabeth that have type 2 diabetes Select a sample from which to estimate the proportion Population: adults aged living in Port Elizabeth Inference: proportion with type 2 diabetes

4 Probability sampling Each individual has known (non-zero) probability of selection Precision of estimates can be quantified

5 Non-probability sampling
Cheaper, more convenient Quality of estimates cannot be assessed May not be representative of population

6 Sampling error v. Non-sampling error

7 Sampling error Random variability in sample estimates that arises out of the randomness of the sample selection process Precision can be quantified (estimation of standard errors, confidence intervals)

8 Non-sampling error Estimation error that arises from sources other than random variation non-response undercoverage of survey poorly-trained interviewers non-truthful answers non-probability sampling This type of error is a bias

9 What is bias? We want to estimate the mean weight of all women aged living in Coopersville. Suppose there are 50,000 such women and the true mean weight is 61.7 kg. We select a sample of 200 such women and interview them, asking each woman what her weight is. The sample mean weight is 59.4 kg. Is our estimate biased?

10 Bias Suppose we could repeat the survey many, many times.
Then we compute the mean of all the sample means. Say the mean of the means = 62.9 Bias = (mean of means) - (true mean) = = 1.2 kg

11 Unbiased estimation If . . . (mean of the means) = (true mean)
then the bias is zero, and we say that the estimator is unbiased. The “mean of the means” is called the “expected value” of the estimator.

12 Simple sampling methods
Task: Select a sample of n individuals or items from a population of N individuals or items Common methods simple random sampling systematic sampling

13 Simple sampling methods
Simple random sampling (SRS) each item in population is equally likely to be selected each combination of n items is equally likely to be selected Systematic sampling (typical method) randomly select a starting point select every kth item thereafter

14 Systematic sampling example
Stack of 213 hospital admission forms; select a sample of 15 213/15 = 14.2  Select every 14th form Starting point: random number between 1 and 14 (we choose 11) First form selected is 11th from top Second form selected is 25th from top ( = 25) Third form selected is 39th from top (11 + 2x14 = 39) And so forth . . .

15 Systematic sampling, continued
What is the probability that the 146th form will be selected? The 195th? Does this qualify as a simple random sample? Why or why not? Is there any potential problem arising from the use of systematic sampling in this situation?

16 Example was typical quick method
In the preceding example, we selected every 14th form Ideally, we would select every 14.2th form (see later example on 2-stage sample of nurses) Example is a quick and easy method, commonly used in the field; it is a good approximation to the more rigorous procedure

17 Systematic sampling: + and -
Advantages of systematic sampling typically simpler to implement than SRS can provide a more uniform coverage Potential disadvantage of systematic sampling can produce a bias if there is a systematic pattern in the sequence of items from which the sample is selected

18 Role of simple sampling methods
These simple sampling methods are necessary components of more complex sampling methods: cluster sampling stratified sampling We’ll discuss these more complex methods next (following some definitions)

19 Definitions Listing units (or enumeration units)
the lowest level sampled units (e.g., households or individuals) PSUs (primary sampling units) the first units sampled (e.g., states or regions) Sampling probability for any unit eligible to be sampled, the probability that the unit is selected in the sample

20 More definitions EPSEM sampling Sampling frame
“equal probability of selection method”, thus a method in which each listing unit has the same sampling probability Sampling frame the set of items from which sampling is done--often a list of items.

21 More definitions Undercoverage: the degree to which we fail to identify all eligible units in the population incomplete lists incomplete or incorrect eligibility information

22 Still more definitions
Non-response: failure to interview sampled listing units (study subjects) refusal death physician refusal inability to locate subject unavailability

23 Still more definitions
Precision: the amount of random error in an estimate often measured by the width or half-width of the confidence interval standard error is another measure of precision estimates with smaller standard error or narrower CI are said to be more precise

24 CLUSTER SAMPLING single stage

25 Clusters Subsets of the listing units in the population
Set of clusters must be mutually exclusive and collectively exhaustive counties townships regions institutions

26 Example Single-stage cluster sampling
There are 361 nurses working at the 31 hospitals and clinics in Region 4 We wish to interview a sample of these nurses select a simple random sample of 5 hospitals/clinics interview all nurses employed at the 5 selected institutions

27 Assessing the example Hospitals/clinics are the PSUs
Nurses are the listing units Sampling probability for each nurse is 5/31 Thus, this is an EPSEM sample Sampling frame is the list of 31 hospitals and clinics


29 Cluster sampling -- two stage
Select a sample of clusters, as in the single-stage method From each selected cluster, select a subsample of listing units

30 Cluster sampling -- two stage
It is always nice to do EPSEM sampling because such samples are self-weighting don’t need sampling weights in analysis A common EPSEM method for two-stage sampling is PPS (probability proportional to size)

31 PPS sampling The key to the method is that the sampling probabilities of clusters in the first stage are proportional to the “sizes” of the clusters size = number of listing units in cluster At stage 2, select the same number of listing units from each selected cluster

32 Nurse example revisited Two-stage sampling
We want to interview a sample of 36 nurses We can afford to visit 9 different hospitals/clinics Thus, we need to interview 36/9 = 4 nurses at each institution

33 Nurse example revisited Two-stage sampling
Stage 1: select a sample of 9 hospitals/clinics Selection prob. proportional to “size” Stage 2: select a sample of 4 nurses from each selected institution At each stage, use one of the simple sampling methods

34 Nurse example revisited Two-stage sampling
PSUs are the hospitals/clinics Listing units are the nurses Sampling frames Stage 1: List of 31 hospitals/clinics Stage 2: Lists of nurses at each selected hospital/clinic

35 Selecting 2-stage nurse sample
Sampling interval, I = 361/9 = 40.1 Starting point, random number between 1 and 40; we choose R = 14 First sampling number = R = 14 2nd sampling number = x40.1 = 54.1 3rd sampling number = x40.1 = 94.2 We have selected institutions 2, 5, 9, . . .

36 Two-stage nurse sample

37 Applying the sampling numbers
For each sampling number, choose the first unit with cumulative “size” equal to or greater than the sampling number Example: sampling number 54.1 first unit with cumulative size  54.1 is unit 5 (cum. no. of nurses = 57) so we select unit 5 for the sample

38 Optional challenge What is the selection probability for institution 1? 12/40.1 = 0.299 What is the selection probability for a nurse in institution 1? (12/40.1) x (4/12) = = 36/361 What is the selection probability for a nurse in institution 2? (7/40.1) x (4/7) = = 36/361 All nurses have the same selection probability.

39 Why do cluster sampling instead Of a simple sampling method?
Advantages reduced logistical costs (e.g., travel) list of all 361 nurses may not be available (reduces listing labor) Disadvantages estimates are less precise analysis is more complicated (requires special software)

40 Design effect Relative increase in variance of an estimate due to the sampling design “variance” = (standard error)2 Formula s1 = standard error under simple random sampling s2 = standard error under complex sampling design (e.g., cluster sampling) design effect = (s2/s1)2

41 Design effect for cluster sampling
For cluster sampling designs, the design effect is always >1 This means that estimates from a survey done with cluster sampling are less precise than corresponding estimates obtained from a survey having the same sample size done with simple random sampling

42 Cluster sizes Recommended “take” per cluster is for multi-purpose surveys Time and resource limitations will often dictate the maximum number of clusters you can include in the study Including more clusters improves the precision of your estimates more than a corresponding increase in sample size within the clusters already in the sample


44 Strata Subsets of the listing units in the population
Set of strata must be mutually exclusive and collectively exhaustive Strata are often based on demographic variables age sex race

45 Stratified sampling Sample from each stratum
Often, sampling probabilities vary across strata

46 Stratified sampling Advantages Disadvantages
guarantees coverage across strata can over-sample some strata in order to obtain precise within-stratum estimates typically, design effect < 1 Disadvantages with unequal sampling probabilities, sampling weights must be included in analysis more complicated requires special software

47 Example: sampling breast cancer cases for the Women’s CARE Study
Stratification variables geographic site race (2 races) five-year age group Over-sampled younger women Over-sampled black women

48 Example: Sampling households for a reproductive health survey in 11 refugee camps in Pakistan
Selected simple random sample of households from within each of the 11 camps All households were selected with the same probability

49 Refugee camp sampling

50 The sampling operation
Must be carefully controlled don’t leave to discretion in the field use a carefully defined procedure Document what you did for reference during analysis to defend your study

51 Sampling frames A list containing all listing units is great if you can get it ok if it includes some ineligibles Problems associated with geographic location-based sampling map-based sampling EPI sampling

52 Sampling weights Inverse of the net sampling probability
Interpretation: the sampling weight for an sampled individual is the number of individuals his/her data “represent”

53 Example--sampling weights
There are 150 employees in a firm stratum 1: 50 employees aged 18-29 stratum 2: 100 employees aged 30-69 We sample 10 from each stratum Sampling probabilities are stratum 1: 10/50 = 0.20 stratum 2: 10/100 = 0.10

54 Example: sampling weights (continued)
stratum 1: 1/0.20 = 5 stratum 2: 1/0.10 = 10 Interpretation: Each sampled employee in stratum 1 represents 5 employees Each sampled employee in stratum 2 represents 10 employees

55 What about non-response?
1 employee in the stratum 1 sample and 3 employees in the stratum 2 sample refuse to participate in the survey Net sampling probabilities stratum 1: 9/50 = 0.18 stratum 2: 7/100 = 0.07

56 Revised sampling weights
Sampling weights revised for non-response stratum 1: 1/0.18 = 5.56 stratum 2: 1/0.07 = 14.29 This computation is often done by multiplying the original sampling weights by adjustment factors to account for non-response rates

57 Post-stratification weighting
Define strata, which may or may not have been used as strata in the sampling design Compute sampling probabilities = proportion of each stratum that was actually sampled Compute sampling weights from these sampling probabilities Allows post-hoc treatment of unequal representation of population segments in the sample

58 Discussion topics What is the population of interest?
Infinite populations Selecting random numbers Selecting simple random samples from finite populations from infinite populations Analysis software for complex surveys

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