1. Committing to Recommendations
Eric Colson | Stitch Fix

8. Data

9. a11 a12 a13 … a1n a21 a22 a23 … a2n : am1 am2 am3 … amn
BRAND: Callaise-Cole
NECKLINE:
11 inches
LENGTH:
37 inches
WAISTLINE:
26”, cinched.
FABRICATION:
Jersey
TOP CUT: loose
WEATHER:
Moderate, warm
SPENDINESS:
moderate
BODY TYPE: Body type 1 affinity: High
Body type 2 affinity: Medium
Body type 3affinity: High
HEMLINE:
folsom
OPACITY:
medium
SHOULDER CUT:
Hawethorn
SIZE: 6
COLOR: Cobalt
PRICE: $108.00
a11 a12 a13 … a1n
a21 a22 a23 … a2n :
am1 am2 am3 … amn

10. SPENDINESS PREFERENCE:
HEIGHT: 5’4”
WEIGHT: 125
SHOULDERS: broad
MOM: true
AGE: 31
CITY: Nashville
PROFESSION: marketing
CUP SIZE: B
b11 b12 b13 … b1n
b21 b22 b23 … b2n :
bm1 bm2 bm3 … bmn
SHOULDERS: 17 inches
WAIST: 28
HIPS: 35
ARM LENGTH: 18
INSEAM: 30 FEMUR : 14
TORSO : FOREARM
2 :1
FAVORITE COLORS:
blue, black, tan
BODY SHAPE : athletic
FAVORITE FABRICS: cotton, jersey
SIZE:
7-8, M, 27 ins
SPENDINESS PREFERENCE:
moderate

11. Algorithms

12. f (:) w1(trendiness) + w2(personalized) λ1 λ2 a11 a12 a13 … a1n
preppy
edgy
glam
boho
casual
classic
romantic
bar top
a11 a12 a13 … a1n
a21 a22 a23 … a2n :
am1 am2 am3 … amn
b11 b12 b13 … b1n
b21 b22 b23 … b2n :
bm1 bm2 bm3 … bmn λ1 λ2
f (:)
w1(trendiness) + w2(personalized)

13. Human Judgment

14. “I am 3 months pregnant so please be generous on size!”
1. Leveraging unstructured data
2. Curation
3. Fostering a relationship

15. Complementary Reinforcing
Algorithms
Human
Judgment
HCI
Complementary
Reinforcing

16. Thoughtful Consideration

17. “I love trying on new items that I never would have picked out for myself!”
Loved this! I probably wouldn't have even tried it on because of the fear of horizontal stripes, but it was actually very flattering.
“it pushed me out of my comfot zone, and I love it”
“I saw something like this at the store but didn’t even think to pick it up. But you sent it to me and I tried it on and loved it!”
“I didn’t think something can feel so soft!”
“I am starting to realize just how adventurous I really am with clothing.”
“I hated it when I saw it, but then I tried it on and LOVED it!”
“I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles and fabrics I’d never have chosen.”