1. E I B U S I N E S S O V E R V I E W 1 Entertainment Imaging Business Overview

2. E I B U S I N E S S O V E R V I E W 2 Objectives Describe Kodaks Entertainment Imaging business and current initiatives Share view of industry evolution Discuss strategy within evolving industry

3. E I B U S I N E S S O V E R V I E W 3 Overview WW Business Market Participation –Feature Films –Television –Commercials Media –Extensive Kodak-branded film portfolio with embedded service/support Services –Cinesite: scanning, recording, visual effects –Pro-Tek: restoration, archiving –FPC: audio, certified destruction

4. E I B U S I N E S S O V E R V I E W 4 Industry Positioning Global film share leader Customer satisfaction 92% Trusted as neutral player & quality leader Strong industry relationships WW brand recognition, product acceptance Unparalleled service & support

5. E I B U S I N E S S O V E R V I E W 5 Digital Path Copy and DuplicateTheatreFilm Analog Path Manipulate Add Effects Digital Digital CinemaDigital Cinema DVDDVD TVTV OtherOther Scan Record Hybrid Path The Imaging Chain

6. E I B U S I N E S S O V E R V I E W 6 Commercial Origination Video Tape 90% Film 10% TV Origination Video Tape 95% Film 5% Theatrical Distribution Electronic 1% Film 99% Theatrical Origination Electronic 6% Film 94% Industry Analysis Media Share

7. E I B U S I N E S S O V E R V I E W 7 Manipulate Manage CaptureDistributeDisplay Segment Feature Film Television/ Cable Commercials Any Digital Content (Studio Owned) Color Negative Film Intermediate Film Color Print Film Imaging Services D-Cinema Distribution Services D-Cinema Display Systems EI SPG Model

8. E I B U S I N E S S O V E R V I E W 8 Manipulate Manage CaptureDistributeDisplay Segment Feature Film Television/ Cable Commercials Any Digital Content (Studio Owned) Color Negative Film Maximize value of film – Capture SPG Market Dynamics –Industry in early stages of technology revolution –Look continues to be paramount to the creative community Participation Strategy –Raise quality bar of film as capture medium –Invest in film infrastructure in developing markets –Balance of investments in new technologies (digital/hybrid) and continuous improvements in silver halide e.g. new VISION2 platform to extend life of film and maintain high market share

9. E I B U S I N E S S O V E R V I E W 9 Intermediate Film Manipulate Manage CaptureDistributeDisplay Segment Feature Film Television/ Cable Commercials Any Digital Content (Studio Owned) Maximize value of film – Distribution SPG Market Dynamics –Day & date and emerging market screen growth = moderate market growth –Competition often price focused Color Print Film Participation Strategy –Differentiate with superior technical services and customer support –Focus on productivity = low cost mfg. –Maximize value to customer with guaranteed source of supply

10. E I B U S I N E S S O V E R V I E W 10 Continued Investment in Film Expectations –Market growth in color print film –Market stability in color negative film Some image share lost to increased high-def capture in TV Investments to: –Maintain share in developed markets –Grow business in developing markets –Extend films creative edge New origination products Hybrid films and systems –Lowest cost manufacturer of color print film

11. E I B U S I N E S S O V E R V I E W 11 Manipulate Manage CaptureDistributeDisplay Segment Feature Film Television/ Cable Commercials Any Digital Content (Studio Owned) Drive the digital services transformation – DIS SPG Market Dynamics –Currently highly fragmented, capital intensive and price competitive…but moving to standardized, lower-cost HW and sophisticated SW –Digitization and customer control at front end are key enablers Participation Strategy –Grow participation across the imaging chain; deepen studio value proposition –Expand across attractive segments of feature film and TV markets –Grow organically and through selected acquisition/investments –Create sustained profitability: Workflow Scale Differentiation –Creating Centers of Growth for key Digital Imaging Services Feb 28 announced implementation plan US = long-form mastering, restoration services UK = creative visual effects services Digital Imaging Services

12. E I B U S I N E S S O V E R V I E W 12 Manipulate Manage CaptureDistributeDisplay Segment Feature Film Television/ Cable Commercials Any Digital Content (Studio Owned) Selectively Invest in Digital Distribution – D-Cinema SPG Market Dynamics –Emerging market with numerous non- traditional participants –Tech standards & industry business model being developed by studio consortium –Digital advertising dominates todays landscape Participation Strategy –Kodak to provide integrated D-Cinema system & services when market is ready: Cinema operating system Projector Operating software Storage Content prep & distribution servs. –Start with digital advertising system business (same components as above but with low-cost, off-the-shelf projector) D-Cinema Distribution Services D-Cinema Display Systems

13. E I B U S I N E S S O V E R V I E W 13 Realities of the Marketplace Technology alone does not drive change, need to balance creative & business realities Entertainment is a complex & inter-related industry…everyone has a voice…and relationships still matter Parts of the imaging chain – representing different market segments – are transitioning at unequal pace Complexity favors insider like EI to affect and lead a digital transition

14. E I B U S I N E S S O V E R V I E W 14 Vision/Path Forward Path Forward –Generate revenue/earnings through commitment to value of film –Directly and indirectly use hybrid and digital technologies to shape image chain to favor use of film –Attain scale and advantage in digital imaging services through partnerships, selected investments, leveraging of core film business relationships –Continue to selectively invest in D-Cinema enabling technologies and services infrastructure to position for future growth Vision –Be acknowledged leader in services and film for creation, management, manipulation, presentation and preservation of high value motion imaging content