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MARKETING POSSIBILITIES 2013 Persoonlijk. Flexibel.

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Presentation on theme: "MARKETING POSSIBILITIES 2013 Persoonlijk. Flexibel."— Presentation transcript:

1 MARKETING POSSIBILITIES 2013 Persoonlijk. Flexibel.

2 Content 1.Introduction 2.Sales-Office & Database Segmentation 3.Marketing possibilities; *Please notice that some POE material contains the old Actebis Computers logo. Banners I-mails Direct Mail Ads on IT related websites and magazines Social Media Single vendor campaign Multi vendor campaign 4.ALSO Call Center 5.Full-focus sales force day + Call Center + SPIFF 6.ALSO Exclusive Partner Event 7.Sales training at ALSO 8.Meet & Greet 9.ITPRODEALS 10.ALSO Application 11.Coming Soon ALSO Mobile Shop ***NEW*** ALSO Warehouse ***NEW*** ITPRODEALS website ***NEW*** ITPRODEALS Application ***NEW*** 1/2/2014

3 1 Introduction ALSO Nederland B.V. has been an authorized distributor of components, computers, peripherals, network products, software and storage products since 1994. We offer every IT-reseller an excellent base for its purchase process. We maintain this base by responding to market developments. Therefore we often make an inventory where improvements are possible through a personal approach. Our dedicated account managers respond to the current client situation and anticipate customers needs, but also our targeted website with many features contributes to this base. The efficient logistics process at ALSO provides a proper settlement of the order. In short: ALSO realizes that every client is unique and it continually maintains a personal, yet flexible approach, tailored to the various business situations. An unique combination ALSO Nederland B.V. is part of the ALSO Holding AG with offices in 12 European countries. With a turnover of 6,3 billion, ALSO belongs to the top 3 of IT, telecommunication and consumer electronics distributor in Europe. Because of this, ALSO Nederland B.V. is able to offer its customers a unique combination in the Netherlands; a very personal and flexible approach, but also the benefits of a major European player. 1/2/2014

4 2 Sales-office & Database Segmentation 1/2/2014 Large Database: 1000 resellers Loyalty: Monthly 100% Marketing Tailor made Threshold promotions Events Giveaways Large Database: 500 resellers Loyalty: Monthly 100% Marketing Based on customer needs ALSO segmentation marketing Large Database: 5000 resellers Loyalty: Moderate Marketing Lost customers strategy (breadth) ALSO segmentation marketing Retail managed accounts (J001) SMB managed accounts (J002) Retail unmanaged accounts (J003)

5 3.1 Marketing possibilities: Banners (creation included) Banner on login page 468 x 60 350,- Banner on login page 180 x 150 350,- Banner on contentpage 185 x 290 375,- Banner on contentpage185 x 600 450,- Banner on contentpage468 x 60 550,- Banner on webshop 185 x 90 400,- Banner underneath HTML468 x 60 150,- Banner in components HTML468 x 60 150,- Banner linked to customized promopage 300,- 1/2/2014

6 Dedicated I-mail 495,- Shared I-mail (maximum of 2 or 3 products by vendor) 250,- 4000 addresses Opening rate Ø 40% 3.2 Marketing possibilities: I-mail (creation included) 1/2/2014

7 3.3 Marketing possibilities: Direct mail Its possible to send a DM to a large number of customers in co-operation with ALSO. The campaign, promotion or informative message will be created completely by ALSO. Direct mail package Creation DM Printing Segmentation database Sending Price on request 1/2/2014

8 3.4 Marketing possibilities: Ads on IT related magazines and websites Do you want to reach a large number of potential customers? Show your brand and products by advertising in IT-magazines or on websites. ALSO maintains an intense relationship with several IT- magazines and websites: DealerInfo CBM ChannelConnect Digitailing Hotspot Retail CRN Tweakers Pro Dutch IT-Channel ALSO will create the banner or advertisement. Price custom made 1/2/2014

9 3.5 Marketing possibilities: Social Media Twitter is one of the biggest marketing phenomenon of the online business world. In fact, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses. ALSO_NL, number of followers: 470 ALSO_Software, number of followers: 424 ALSO_ Laptops, number of followers: 373 LinkedIn is one of the biggest world's largest professional network. As marketing platform, LinkedIn offers many benefits to businesses. ALSO Product Managers inform the followers about their own brands. At this moment we have 560 followers on LinkedIn. Facebook is a social utility that connects people with friends and others who work, study and live around them. ALSO has an own Facebook company page: Please go to Facebook and Like us. At this moment we have 119 likes. We use social media to keep our likers and followers updated by posting news about products, campaigns and corporate information. 1/2/2014

10 3.6 Marketing possibilities: Single vendor campaign Get your own custom made campaign. Promotion of the campaign by for example placing banners, sending I-mails, sales incentive etc. is all possible. Campaign goal Rumour around the brand Sales boost Loyalty Target group Managed Retail group (1000 resellers) Managed SMB group (500 resellers) Unmanaged SMB group (5000 resellers) Price custom made 1/2/2014

11 3.7 Marketing possibilities: Multi-vendor campaign ALSO initiates several times a year campaigns for all vendors. These multi-vendor campaigns take, for example, place at the following moments: Seasons Special events like soccer (EK/WK) or the Olympics Campaign goal Rumour around the brand Sales boost Loyalty Relationship management Target group Managed SMB group (500 resellers) Unmanaged SMB group (5000 resellers) Retail Price custom made 1/2/2014

12 The ALSO call center has a segmented database of ± 5000 customers to its disposal. Each customer can be segmented on for example the following points: Commonly buying Yes/No (customer breadth) Stock keeping Product group X Etc. In association with the ALSO marketing team an appropriate campaign will be developed on a segmented customers group. The support will take place by a call script, DM or I-mail. At the end of the incentive a report/summary will be given to the supplier with feedback. (Including ROI calculation) Effectiveness: The range depends on the action and call script. Ø 350 customers a day. Price 400.- a day Customized Custom-made call center days are also possible. 4 ALSO Call Center 1/2/2014

13 5 Full-focus sales force day + Call Center + SPIFF Standard 08.30 – 9.00 Briefing 9.00 – 17.00 Call out action (retail + managed & unmanaged accounts) 17.00 Hand out the price to the best account manager Price 950,- (Call Center included) Before the focus day an I-mail is established, in which the action is communicated towards the resellers. ALSO will develop the I-mail. After that the battle between all account managers can begin. ALSO can arrange a breakfast, lunch or drinks on request (additional 100,-) The cost of the SPIFF prices are not included. Customized Custom-made focus days are also possible. 1/2/2014

14 6 ALSO Exclusive Partner Event A unique occasion for promoting your brand or products in a very personal manner to create a top of mind position of the customer. Several ways are used for inviting guests; letter, i-mail, banner and call out campaign. The supplier supplies content, we will arrange the location. Customized Custom-made events are also possible if needed. 1/2/2014

15 7 Sales training 1/2/2014 A training or presentation for the ALSO sales team can take place at the following moments: Breakfast08:30 - 09:00 Lunch 12:00 - 12:30 Dinner 17:30 - 18:30 Priceon request Customized Custom-made events are also possible if needed.

16 8 Meet & Greet 1/2/2014 By a Meet & Greet you can inform resellers about your company and your products. The large meeting room at ALSO is at your disposal the whole evening. A luxury buffet will be served during the Meet & Greet. Location: Large meeting room at ALSO in Nieuwegein Time: 18.00 – 22.00 Number of persons Max. 40 Price on request Customized Custom-made events are also possible if needed.

17 ITPRODEALS FACTS Circulation: 1.3 million all over the Netherlands; Distribution: 6-8 times a year; Each reseller has its own exclusive rayon; Folder is also digitally available* Duration folder: 2 weeks; Size: 8-page A4 glossy folder. Excluding the front and backside the folder consists of 40 positions; Contents: A folder with not just the best deals but also extensive product info; Extras: POS material, like (pavement board) posters and shelf cards; Free shipping during the folder period. Reseller: 60 resellers, 80 stores! * Contractually agreed that the digital version of the folder is not listed by price- and comparison sites at SKU level. 9 ITPRODEALS 1/2/2014 ALSO launched the first edition of ITPRODEALS in January 2013. ITPRODEALS is an 8-page glossy A4 folder and is developed from the following point of view: Our resellers are professionals, they have a passion for IT and have knowledge of IT products. We believe especially they deserve focus and personal attention. By bundling forces, the IT professional can offer good deals and we give them a strong position to compete with the large retail concerns. ITPRODEALS on Facebook The perfect tool to communicate with end users. Facebook will be used to announce news and other relevant information. Number of likes: 82* * likes on 9/13/2013, live since 1 st of September

18 What does ITPRODEALS mean for you as a supplier? This means more exposure of your brand. Your brand is visible all over the Netherlands, both at the end users home as well as at the stores of the IT professional! We contractually agreed with our resellers that your products will be presented properly*. With ITPRODEALS you will communicate directly with the end user. * If POS material available ALSO will submit this. Your products in ITPRODEALS? Thats possible! Together with us you will decide how many and which products you would like to expose in ITPRODEALS. Per position you can choose to show one large image or multiple smaller ones (with a maximum of 3 products per position). You yourself are responsible for price stability of your ITPRODEALS products. Contribution per position: 750,-. * * This contribution is additional to the standard marketing & communication quarter agreements with ALSO towards the reseller 1/2/2014 More information? Please contact: Dominick Joosten Marketing & E-business Manager Tel. direct: +31(0)30 – 608 47 23

19 Available for 10. ALSO Application 1/2/2014 With this application ALSO keeps resellers informed about relevant and unique promotions, campaigns and events. The ALSO application is the perfect tool to centralize all information about ALSO or the channel. With this application, resellers can find the information where and when it suits them. The app is specifically designed for resellers of IT-products and is available for Apple, Android and Windows. Push notifications Our vendors can make use of this functionality. Rule: Only unique and relevant channel or product info Number of users 9/13/2013: 226 users

20 11. Coming soon: ALSO Mobile Shop 1/2/2014 With the mobile shop of ALSO, you have access to the shop where and when it suits you. The shop is available on all mobile devices running on iOS, Windows and Android. The mobile shop contains essential key-functions, such as full-text search, displaying product details, the order process and order tracking. It is also possible to view the status of the last 10 orders and searching for references. Another key- function is the basket synchronization. Through this feature, the user can place products in the shopping cart at different times and complete the order later when it suits him. Experience the convenience of the ALSO mobile Shop by yourself! Expected date of launch: October 2013

21 11. Coming soon: New Warehouse 1/2/2014 Due to the growth of our business the past few years, our previous warehouse in Utrecht (Mesonweg 11) became too small. The new warehouse in Montfort has 12.000m2 of storage space. Only the location of our warehouse is changed, the other contact details remain unchanged. Expected date of moving: mid-October

22 11. Coming soon: ITPRODEALS Website and Application 1/2/2014 ITPRODEALS goes online with its own website! The website will support the folder and contains: ITPRODEALS offers Productinformation / FAQ Assortment of ALSO Logo of all the vendors with service contact details The most recent folder Search function for the neasest dealer And many more.. Expected date of launch:mid-October Check it out on! ITPRODEALS Application Perfect tool to centralize all information about ITPRODEALS and its dealers. With this application, end users can find the information where and when it suits them. The app is available for Apple, Android and Windows. Expected date of launch:mid-October Download the app and stay informed of latest developments

23 ALSO Nederland B.V. Archimedesbaan 26 3439 ME Nieuwegein Netherlands Tel: 030 - 608 47 00 Fax: 030 - 608 16 80 FR CH AT DE NL DK LT LV EE FI SE NO

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