1. The Effects On Society of E-commerce
1.1 – Social Implications

2. Objectives
Understanding the effects of society
on e-commerce.

3. The Effects on Society of E-commerce
E-commerce is on of the most important developments in business in recent times. It has had a dramatic effect on both commercial industry and society.
You will now examine the social implications of e-commerce.

4. The Effects on Society of E-commerce
E-commerce has several impact on business, including the need to change business practices and operations so as to take the advantage of the benefits of e-commerce.
Customers need to trust the e-commerce site and see the advantage of buying through
e-commerce.

5. Changing Customer Perspective
The main issue with e-commerce is the customer’s perspective of on-line trading.
Scare stories in the media worn potential customers about identify theft, items not being delivered and other reasons not to trust buying on-line.

6. Changing Customer Perspective
One of the toghest hurdles that e-commerce business have to overcome is to prove that they can be trusted. A website should attract more customers if it promises:
Value
Service
Ease
Security

7. Changing Customer Perspective
Value – Not just offering lower prices than high street stores, but also products that are not available elsewhere.
Service – the majority of websites offer a 24-hour delivery time for small additional cost.
Ease – Open 24/7 and accessible from home.
E-commerce is relatively effortless for the customer; customer may find it easier to locate products using a website’s search facilities rather than searching in a store.

8. Changing Customer Perspective
Security – there are a number of ways to protect customers and websites should ensure that they adopt these to reassure their customers.

9. Activity
Conduct a survey with people of different age. What is their opinion of e-commerce?
Do thy trust it?
Collect relevant data and make notes for future reference.
Present your findings to your group, showing any trends that relate to age.