Presentation on theme: "Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008."— Presentation transcript:
Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008
Origins of the term propaganda Sacra Congregazione di Propaganda Fide Founded 1622 by Gregory XV Reaction to Reformation
Persuasion Uses fear appeals prudently Offers evidence (logos) Provides sources Allows audience members to make up own minds Allows for differing point of view Propaganda Relies on appeals to emotion: patriotism familial love sex anger racial /religious animosity xenophobia stereotypes/dehumanization Appeals to authority Appeals to popularity (bandwagon) Appeals to tradition Uses manipulation: half-truths, distortions false dilemmas non sequiturs glittering generalities veiled threats Tries to stifle disagreement SOURCE: Doob, Leonard W. Propaganda: Its Psychology and Technique. New York: H. Holt and Company, 1935.
Is advertising propaganda? http://www.youtube.com/watch?v=I9zHL8gs wbM http://www.youtube.com/watch?v=I9zHL8gs wbM