1. Berliner Communications, Inc.s Consulting of Sprint PCSs EVDO Project By: Anil Cheerla Ngoc Dang Ehren Hollander

2. Background of BCI Incorporated in 1995 Incorporated in 1995 Headquartered in New Jersey with offices in Maryland, Texas, and Florida Headquartered in New Jersey with offices in Maryland, Texas, and Florida Wireless communications consulting, project management, and construction Wireless communications consulting, project management, and construction Client list: Sprint, Nextel, T-Mobile, etc. Client list: Sprint, Nextel, T-Mobile, etc. Revenues between $25-30 million Revenues between $25-30 million

3. Background of BCI (contd) Recently became a publicly traded company in February, 2005 Recently became a publicly traded company in February, 2005 Present boom in wireless telecom market leading to new work especially in the consulting field Present boom in wireless telecom market leading to new work especially in the consulting field

4. EVDO Project Overall Objective: to add signal capacity to their subscribers Overall Objective: to add signal capacity to their subscribers Allow more subscribers to make calls in a given area Allow more subscribers to make calls in a given area Increase signal to reduce dropped calls Increase signal to reduce dropped calls Increase technology to provide better service through signal and phones Increase technology to provide better service through signal and phones Secondary Objectives: Secondary Objectives: Strategically position Sprint as the #1 wireless service provider in the DC-Metro area Strategically position Sprint as the #1 wireless service provider in the DC-Metro area Increase marketability due to better Increase marketability due to bettertechnology

5. Problem Statement Sprint PCS has asked BCI to consult on the EVDO project Sprint PCS has asked BCI to consult on the EVDO project With the $2.5 million given for the EVDO Project, Sprint PCS needs to maximize its benefit With the $2.5 million given for the EVDO Project, Sprint PCS needs to maximize its benefit A possible of 25 alternatives to choose from A possible of 25 alternatives to choose from

6. Objectives As a whole, the EVDO project is designed to strategically position Sprint to be the #1 wireless provider in the country As a whole, the EVDO project is designed to strategically position Sprint to be the #1 wireless provider in the country Revenue Usability Impact on Present Market Strategic Risk Reduction Capital Investment Demographic Concerns Individual Objectives:

7. AHP Hierarchy

8. AHP Model for BCI

9. Pairwise comparisons

10. Priorities with respect to goal

11. Priorities without Usability Objective

12. Priorities without Capital Investment Objective

13. Priorities without Usability & Capital Investment Objectives

14. Head-To-Head Comparison (example)

15. Alternatives 25 potential projects in the DC-Metro market 25 potential projects in the DC-Metro market Some must be accomplished and some can be done partially Some must be accomplished and some can be done partially $2.5 million to gain the most benefit from the 25 projects $2.5 million to gain the most benefit from the 25 projects DC03XC087 only a name; does not show any preference or ranking DC03XC087 only a name; does not show any preference or ranking

16. Goal To maximize the benefit of the given alternatives To maximize the benefit of the given alternatives Observation of objectives Observation of objectives Observation of constraints Observation of constraints Observation of dependencies Observation of dependencies Observation of budget Observation of budget

17. Intensity Ratings (example)

18. Model Specifications

19. Expected contribution of each alternative to each covering Objective

20. Alternatives Vs Priorities

21. Resource Aligner set with Base Case

22. Resource Aligner without Base Case

23. Dependencies

24. Dependencies Report

25. Risks

26. Increasing Budgets

27. Constraint Sumamry

28. Benefits Vs Costs

29. Model Inconsistencies

30. Optimized Results

31. Relevancies in this Solution

32. Benefit/Cost Analysis

33. Synthesis of Alternatives with respect to Goal