Presentation on theme: "Looking is a practice of interpretation- Not a neutral process. It involves judgments and power relations."— Presentation transcript:
Looking is a practice of interpretation- Not a neutral process. It involves judgments and power relations.
We encounter thousands of images every day, produced by various technologies - means of production. A pencil or paintbrush is a technology as much an iMac is. Technology of images is part of our experience of visual culture.
We take for granted the use of digital technology in advertising and entertainment media, as shown in the well-known Dove Evolution film.
Image on the right is CBS official photo of Katie Couric when she joined the network in fall 2006; image on the right was used in an in-house CBS newsletter.
representation Like language, images are symbol system through which humans create meaning. Words and images do not simply reflect the world back to us; they are the means through which we create the world.
What do images communicate about ideology? Associated Press caption: Republican vice presidential candidate Alaska Governor Sarah Palin stands on stage during a campaign rally in O'Fallon, Missouri on August 31.