1. dmg Radio Australia
dmg settings

2. message from our CEO Cathy O’Connor
welcome to what we believe is Australia’s most dynamic radio and digital media company - dmg Radio Australia
it was not until may 2000 that we acquired our first metro radio station and our growth has continued, spectacularly at times, every year since then
the result is 9 radio stations over five Australian states
already we are able to boast an executive, sales and creative body of talent which is quite outstanding and from which the next generation of industry leaders is likely to emerge

3. message from our CEO Cathy O’Connor
dmg Radio Australia is a 50:50 joint venture between Daily Mail and General Trust and Illyria. DMGT has substantial media interests in the United Kingdom and other international markets. Illyria is the private investment vehicle fronted by Lachlan Murdoch. This partnership makes our growth and development possible.
for our part, we intend to repay their faith in us with exceptional profitability as we build Australia’s greatest radio and digital media company.

4. the dmg story…
dmg Radio Australia was founded in Adelaide by Paul Thompson and its development in Australia has been driven from a platform of acquisitions of existing stations and through licence auctions
dmg Radio Australia is now powered by a team of over 700 staff

5. keeps going…
1996 dmg Radio Australia purchases the Broadcast Media Group and radio station Fiveaa in adelaide. This is followed by the purchase of Rural Press’s radio assets and becomes dmg regional radio with a total of 57 regional radio stations.
2000 sydney fm licence purchased - $155 million - Nova 969 to air on April 1, 2001
2001 melbourne fm licence purchased - $70 million - Nova 100 to air on December 3, 2001
2001 brisbane fm licence acquired in a 50% joint venture with ARN – $67 million The New FM to air on October 18, 2001
2002 perth fm licence purchased - $25 million - Nova 937 to air on December 5, 2002

6. and going…
2002 sunshine coast licence fm purchased - $8.5 million - hotfm 91.1 to air on October 31, 2003
2002 central coast fm licence purchased - $13.5 million - Star to air on March 16, 2004
2003 adelaide fm licence purchased - $24 million
- Nova 91.9 to air on August 31, 2004
2004 sydney fm license purchased - $106 million - Vega 95.3 to air on August 1, 2005
2004 brisbane fm licence purchased - $80 million
- Nova to air on April 4, 2005
2004 melbourne fm licence purchased - $52 million
- Vega 91.5 to air on October 17, 2005

7. and going…
2004 dmg Regional Radio Network sold - excluding central coast
2005 sunshine coast licence sold
2009 novanation and koffee digital stations launched in April
2009 DMGT formed a 50:50 partnership with Illyria – the private media investment company of Lachlan Murdoch
2010 DMG Radio moves to a flexible advertising model for Nova in March. The network retains a commitment to short commercial breaks of two ads in peak sessions while at the same time expanding the offering to other sized breaks across the workday and weekends.
2010 DMG Radio Australia launches Classic Rock 95.3 FM and Classic Rock 91.5 FM in March

8. our Vision
dmg radio australia…..People creating uniquely engaging media brands for a digital world

9. our Values We innovate. Always!
We value consumers and advertisers equally
Face Everything. Avoid Nothing. Be Fair
We Value Honesty, Integrity and Passion
Competitor aware, not competitor focused
We’re committed to helping people grow and contribute to our vision
Enjoy the ride!

10. our brands

11. Daily Mail and General Trust Plc
meet the family…
Daily Mail and General Trust Plc
and
Illyria
dmg Radio Australia Pty Ltd
Adelaide
100%
FIVEaa
NOVA 919
100%
Adelaide
NOVA 969
Sydney
100%
Classic Rock 953
Sydney
100%
NOVA 100
Melbourne
100%
Classic Rock 915
Melbourne
100%
NOVA 106.9
Brisbane
100%
Mix FM 97.3
Brisbane
50%
50%
NOVA 937
Perth
100%
STAR FM
Gosford

12. Brisbane
Central Coast
Perth
Adelaide
Sydney
Melbourne

13. dmg - group executive team
Cathy O’Connor
Chief Executive Officer
dmg Radio Australia
(Adelaide)
Cathy O’Connor
Chief Executive
STEVE ADLER
Group Technology Director
(Adelaide)
DEAN BUCHANAN
Group Programme Director
(Sydney)
JENNY PARKES
Group Sales Director
(Sydney)
Starts July 2010
TONY MITTELMARK
Digital Director
(Melbourne)
KINGSLEY HALL
Group Finance Director & Group General Manager
(Adelaide)
General
Managers IT
Engineering
Programming
Market Research
Integration and
Marketing
Sales
SSG
Creative
Airtime
Client Research
Digital
Finance
Legal
Human Resources
Corporate Services

14. network management team
KINGSLEY HALL
Group Finance Director and Group General Manager
dmg Radio Australia
DAVID BOREAN
General Manager
Sydney
SAM THOMPSON
General Manager
Melbourne
SEAN RYAN
General Manager
Brisbane
PAUL BARTLETT
General Manager
Adelaide
GARY ROBERTS
Managing Director
Perth
ANDY MATHERS
General Manager
Central Coast

15. Nova
Nova is the newest national radio network, targetting Australia's year olds and reaching in excess of 2.6 million weekly listeners.
Nova launched in Sydney in April 2001 with a promise to 'sound different' and offering a unique and compelling low clutter environment for listeners and advertisers alike with never more than 2 ads in a row.
While retaining ad breaks of 2 in key breakfast and drive environments, the network now offers clients greater flexibilty by also having the option to advertise in longer breaks of up to 7 units. Nova remains committed to low clutter environments, playing 40% less commercials than our competitors and extended blocks of stopless nova music.

16. Nova
Nova is passionate about new music, not only recommending and playing the best in new music to our audience, but supporting new emerging Australian artists with initiatives such as I Am With the Band and Sounds Like New. Nova is also a longstanding partner of the Australian Music Prize, ARIA Awards and Music Oz Awards along with many of the the biggest music festivals.
The Nova network is home to some of Australia's most loved personalities and unique comedic talent including Merrick Watts, Scott Dooley, Ricki-Lee Coulter, Dave 'Hughesy' Hughes, Kate Langbroek, Dylan Lewis, Ryan Shelton, Meshel Laurie and Ryan 'Fitzy' Fitzgerald.
Through the Nova brand values of irreverent, open, real and underdog, the Nova network remains focussed on sounding different and offering unique and compelling content to Australia's Under 40's.

17. Adelaide launched August, 2004
Nova 96.9
Sydney
launched April, 2001
Nova 100.3
Melbourne
launched December, 2001
Nova 93.7
Perth
launched December, 2002
Nova 91.9
Adelaide launched August, 2004
Nova 106.9
Brisbane
launched April, 2005

18. High impact, low clutter advertising
Why?
When you’re marketing to the under 40 consumer, you are dealing with the issue of clutter and ad avoidance, whether you like it or not!
Take a look at the next 10 year old you meet, and watch them consume media! That’s our world today….. x two!
At Nova, our approach is simple.
We play less ads than the other networks.
And we talk to them in their language.
Simple, but it works.

20. Classic Rock brand
Launched in March 2010, Classic Rock FM are the only dedicated, pure Classic Rock stations servicing Sydney and Melbourne.
As the name suggests, Classic Rock is all we play, 24 hours a day, 7 days a week.
Classic Rock is timeless. It's arguably the body of music that is the greatest ever made. Classic Rock is a celebration of artists like U2, AC/DC, INXS, Pink Floyd, Jimmy Barnes and Led Zeppelin.
While the station will appeal to all lovers of Classic Rock, it primarily targets a demographic with equal appeal to both male and females.
Sydney's Classic Rock 95.3FM features Maroon for breakfast and Classic Rock music all day. Melbourne's Classic Rock 91.5FM features Dicko and Dave for breakfast and Classic Rock all day.
Classic Rock is a clear, unique and compelling offering that celebrates an era of music that evokes enormous passion from adult listeners.

21. FIVEaa
Interactive radio FIVEaa is Adelaide’s Radio Station for News, Sport & Information. FIVEaa targets all people It is local, real and interactive radio for the people of Adelaide
Starting the day with Keith Conlon, Tony Pilkington, Jon Blake, Jane Doyle and Chris McDermott, Breakfast on FIVEaa is a strong mix of entertainment, opinions, sport and news as it happens
Leon Byner follows at 9am with opinions, listener interaction and all the issues that Adelaide is interested in. Leon talks to the people making news in Adelaide
Amanda Blair keeps you informed and entertained with interviews, talkback and special guests from 1 pm
Australia’s No 1 Sports Show is on at 4pm with Cornesy & Rowey, talking to the big names and breaking all the big stories in sport
Matthew Pantellis is on from 7 followed by Adelaide legend Bob Francis from 8pm with his own unique style
Michael Keelan’s Weekend is the perfect way to start a Saturday and Sunday, after which, in winter, FIVEaa is all about Footy with 4 live games every weekend from the AFL and SANFL.

22. FIVEaa
Station Purpose FIVEaa aspires to achieve enduring significance with:
Our Listeners To entertain them with a passion for creative excellence,
always remaining relevant to their needs
Our Clients To understand their specific needs and grow their business
through innovative solutions and outstanding results
Our Team To provide challenge, inspiration, fulfillment and core values
for our people
Our Community To be a champion for the well being of our community and a
constant voice for positive change. With entertainment choice plentiful and competition intense, we stand out by enriching the lives of the community we serve
Our Shareholders To consistently achieve outstanding results for those who invest in our endeavors. Their loyalty is our reward

23. Star FM
Star 104.5FM launched in March 2004, and is totally dedicated to the rapidly expanding central coast of NSW
It is the newest, local radio station for the Central Coast
Star 104.5FM broadcasts live and local 24 hours a day to a potential audience of over 285,000 people spread over 1,685 square km’s of Australia’s magnificent Eastern coastline
Appealing to the 25 – 54 years of age market with a target of people between 30 – 44 years of age
Star 104.5FM is a low clutter radio station, committed to “never more than 4 ads in a row”
Star 104.5FM is owned and operated by DMG Radio Australia and is philosophically and creatively aligned to Nova, making it an outstanding addition to the Nova Net family as an extension market to Sydney campaigns

24. One of 2 digital radio stations launched by DMG Radio in June 2009, Koffee plays an interesting blend music that is stress free, cool and never boring. So get comfy and relax - it's time to chill!
You can hear Koffee on your DAB+ Digital Radio in Sydney, Melbourne, Brisbane and Adelaide, online at and on your iPhone, iPod Touch and select Nokia handsets.
Artists you can expect to hear on Koffee include:
Jeff Buckley, Sade, Sarah McLachlan, Portishead, Angus & Julia Stone, Missy Higgins, Josh Pyke,
Moby, Norah Jones, Enya and Dido
Other highlights on Koffee include 'Showkase' which explores amazing albums in depth and Ku De Ta Radio, featuring the chilled our sunset sounds of Ku De Ta (heard weekends at 8am and 4pm).
Join the conversation online - explore, connect, discover, contribute and chill -

25. Novanation Australia’s first 24/7 digital dance station.
Built by the dance community for the dance community.
Hear the hottest dance shows in the world from the biggest DJ’s in Australia and around the world – including John Course and Grant Smilie.
Novanation can be heard on DAB+ Digital Radios in Sydney, Melbourne, Brisbane, Adelaide and Perth, online at and on iPhone, iPod touch and select nokia handsets.

26. the dmg sales philosophy
dmg aspires to build relationships of enduring significance with our clients
we seek to understand their specific needs and assist them to grow their business through the delivery of innovative advertising solutions, outstanding results and fanatical service
understanding and exceeding our clients expectations is the key to our enduring success.

27. digital dmg connects with our audience – wherever they are
Radio and online particularly, are true social connectivity mediums – with the ability to engage our audience on a deeper level
The power in the combination of both mediums is one we harness and deliver on daily. Creating an interactive entertainment experience, means we are constantly enhancing our website content
We respond to the needs of our clients and deliver innovative integrated cross platform solutions.

28. dmg programming dmg is committed to creating powerful programming
our aim is to give the listener what they want
dmg is not competitor focused – but we are competitor aware
we have a commitment to researching our listeners’ taste and opinions - they shape our future.

29. dmg human resources
dmg human resources is committed to establishing standards and practices which supports and drives both Our Values and Our Vision: dmg radio australia…. People creating uniquely engaging media brands for a digital world.
Therefore our goal is to provide a stimulating, innovative, satisfying, safe and a fair environment where each member of staff is encouraged and provided with every opportunity to succeed. In return, we seek dedication and excellence from our people.
We live and breathe our company Values of Honesty, Integrity and Passion.
We promote a relaxed and informal atmosphere that encourages interaction and involvement between all staff.
Importantly, dmg understands that when you work in the media industry, you need to have fun.
The digital world can be intense, challenging and lightning-paced – but it is also funny, boisterous and spontaneous.
We want to provide you with a vocational experience you always dreamed of. If you wish to know more about our people policies, please ask your manager, visit Caspar or contact our Human Resources team:
Gareth Aldis HR Manager
Matt Liddell HR Advisor

30. What do we need from you? ask questions
dmg promotes an atmosphere which encourages interaction and involvement between all staff
live and breath Our Values
Honesty, Integrity and Passion go a long way at dmg
relaxed, informal atmosphere
don’t lose sight of the fact that we work in the entertainment industry – enjoy the ride and have fun!

31. Some other stuff you may
need to know….

32. payroll
Your immediate manager or local financial controller should be able to assist you with any payroll queries such as:
leave entitlements – as per the National Employment Standards (i.e. annual leave, personal leave, carer’s leave, compassionate leave and parental leave);
superannuation arrangements – dmg radio superannuation benefits, superannuation salary sacrifice;
your pay – how often, when
For further information please contact Craig Dixey (Payroll) based in Adelaide on

33. computer usage policy
accountability for your computer usage is attributed to your login
safeguard your login and password
content must adhere to company standards or professionalism
internet use is logged against the user’s ID (identity)
please ensure you read and understand our computer usage policy (provided in your induction kit) – as you will be required to sign in agreement of your understanding to complying with this policy
for further details please contact Tim English,
National IT & Telecommunications Manager – Melbourne,

34. web information
dmg’s external website detailing the companies history, survey results, advertising , careers and links to the our radio and digital stations can be found at
each of our stations can also be found on-line at:
our digital stations can also be found on-line at: