1. 1 CTO CEO making the transition irv shapiro ceo ishapiro@ifbyphone.com twitter: irvshapiro 312 765 7978

2. 2 i build companies for a living metamor technologies (staff 500+, exit 1997) edventions (staff 50+, exit 2001) ifbyphone (staff 85 and growing, 4,000 customers, 23 million minutes of phone calls a month, live 2008, future exit )

3. 3 what is in common across these companies? i was the first employee cto/cfo/ceo/mail room guy

4. 4 what does that mean? metamor technlogies system integration first consultant/cfo/sales/recruited the team edventions in school educational software product designer/cto/cfo/recruited the team ifbyphone voice based marketing automation product designer/cto/coder/cfo/sale/customer support, recruited the team

5. 5 founder styles stay true to yourself but focus on product sales marketing tech

6. 6 product is king is this easier for a technologist?

7. 7 CTO/Founder not enough to succeed

8. 8 concept/ui/design/coding/ finance/legal/accounting/facilities/vendors/ website/seo/ppc/marketing/sales/ customer support/recruiter

9. 9 transition to a CEO in one word

10. 10 Bill Cole, MS, MA The Mental Game Coach Silicon Valley, California Exquisite self awareness. High emotional intelligence. Broad vision with focus on important details. Nuanced, crisp, superb communication. Highest regard, caring and respect for clients. Creative, innovative learner and developer of custom coaching methodologies. Perceptive, intuitive, curious and inquiring. Quick study with capacity for deep and wide learning. Student of coaching and other disciplines that support helping others. Sincere interest in clients and desire to help. Continuous learner of themselves and their experiences. See coaching as a two way interchange of energies and learning's. Humble, open, nurturing and grateful to the world. View coaching as a calling, an art and a discipline. Walking the talk and modeling a good life for their clients. classic ceo/coach skills

11. 11

12. 12 #1 metrics

13. 13 #2 people

14. 14 #3 manage to the details

15. 15 #4 trust and verify

16. 16 #5 over communicate

17. 17 in summary focus on product you cannot do it all yourself sweat the numbers hire people smarter than yourself trust and verify over communicate exit of millions or build a great lifestyle company irv shapiro ceo ishapiro@ifbyphone.com twitter: irvshapiro 312 765 7978