Presentation on theme: "ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials."— Presentation transcript:
ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials
2 ETV: Enhanced TV Services Messaging Grid DefinitionMessage statements summarizing the consumer benefits of using the product. Brand Brand Over-Arching Key Messages: "The Fab 4" 1. The best from one company with one call. 2. The easiest way to get the best. 3. Get what I want when I want it. 4. TWC respects and takes care of me. Digital Cable Convenience/Choice: · The easiest way to get the very best in home entertainment. · More entertainment choices than ever before right in my home: - Including On Demand, DVR and HDTV, plus new services like Games and Instant News & More! · I can watch what I want when I want it with no extra equipment to buy. · The best picture, sound and programming available. · No Dish hassles to worry about (hidden costs, contracts, bulky dish, etc.). Just Press the Button! for the easiest way to watch TV! Access Menu Convenience/Choice/Control · A touch of a button on my remote control gives me the easiest way to find everything great on TV. · I can watch, find and play what I want when I want. · Now it's easier and faster to find channels by category, HDTV, On Demand favorites -- plus new services like Games and Instant News & More. Instant News & More Convenience/Choice/Control · No more waiting to get my local news or weather, sports scores, stock quotes and so much more. · My time is important -- now I can get the information I want when I want it, 24/7. · I can customize my information so I see only the news that's important to me (BIAP only). · Its easy and I can use it while I watch TV – plus its free! Games Convenience/Choice/Fun · Now I can play games on my TV and all I need is my remote control. No extra equipment needed! · Arcade games, card games, kids games...there's a game for everyone in my family. · Now my TV gives me more fun and more choices than ever before. · There are free games I can play plus subscription games I can preview for free (Varies by Division).
3 ETV: Enhanced TV Services access menu instant news & more games Phase I : Product Launch & Rollout Materials PrintPrint: Ads, Direct Mail (Bill Inserts & Postcards) BannersBanners: Static & Animated Marketing Kit & Style Guides Graphic Elements Graphic Elements (downloadable in both MAC & PC formats) Different versions created & posted on Excelerate extranet for Division marketers: Press A / Press Channel XX; BIAP / NAVIC; Visiware /Passport
4 Phase 1: New Enhanced Services Overview NEW MINI-MENUS Access Menu - launched via the Button from any channel Enhanced TV Menu - launched from networks via SELECT Button NEW CONTENT Instant News & More Games Quick Clips (Short-Form Network Video Content) Interactive Voting/Polling (NAVIC) NEW FUNCTIONALITY 1.Impulse Upgrade 2.Caller ID 3.Direct-Access VOD streams
5 Phase 1: Access Menu Launched via A Button ( = ACCESS Menu) Easy ACCESS to Popular TWC Services 1.On Demand 2.DVR Show List 3.3 rd Party Applications Introducing New Listings 1.Channel Categories 2.Free Now! 3.Whats New?
6 Phase 1: Instant News & More BIAP News Application Check news, sports, weather etc. Local and National information available Select ticker to be displayed while watching TV Customizable by customer Choose full-screen (w/video window) or ticker configuration NAVIC News Application Check news, weather, sports, zodiac and local Cinema Listings Local and National information available Search weather by cities Does not include a customizable ticker Includes: Enhanced TV functionality (Interactive Advertising, polling & voting, etc.)
12 ETV Landing Page HDTVSpanish Programming DVRRoad RunnerMovies On DemandOn Screen GuideParental Controls Access Menu Main Page Quick Guide Pop-up Enhanced TV Buttons Pop-up FAQs Access Menu - User Flow (The only ETV page launched in Phase 1) Get Digital Cable
16 Access Menu - Caller ID On-screen Caller ID integrates video &voice, the first true convergence of Time Warner Cables bundled services.
17 ETV Landing Page HDTV Spanish Pogramming DVRRoad RunnerMovies On DemandOn Screen GuideParental Controls Instant News & More Product Detail Page Viewing Options Pop-up Enhanced TV Buttons Pop-up FAQs Instant News & More - User Flow Customizing Your Settings Pop-up Get Digital Cable
19 Instant News & More - Enhanced TV Buttons Pop-up
20 Instant News & More - Viewing Options Pop-up
21 Instant News & More - Customizing Settings Pop-up
22 ETV Landing Page HDTVSpanish Programming DVRRoad RunnerMovies On DemandOn Screen GuideParental Controls Games Product Detail Page FAQs 11 Games Pop-ups Field Goal SolitaireReversiCarrot Mania Strike Puzzle Blast Swap It Talisman 3 Pointer ETV Buttons Pop-Up Games - User Flow Get Digital Cable