1. Bluffton Today Ken Rickard Strategy & Innovation Morris Digital Works Augusta, Georgia 1/35

3. Bluffton Today Built from scratch Free daily tabloid Home delivered Hyperlocal Modern design Process heavily informed by research A community in conversation with itself 2/35

4. BlufftonToday.com Interactive Community Web-to-Print Its what people are talking about 3/35

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7. What are people trying to do? Maintain a community identity Retain the Bluffton state of mind Get newcomers to local businesses Navigate a new community Find people who share my passions Get relevant local information 8/35

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10. The last daily newspaper reader will disappear in September 2043 – Philip Meyer 11/35 1964 - 80% 2004 - 53%

11. What people do on the Net Interpersonal communication –E-mail –Instant messaging –Chats and forums 44 percent of U.S. Internet users have created content and shared it online 21 percent have posted their photos to Web sites »Source: Pew Internet & American Life project 15/35

12. GLOBAL LOCAL SOCIAL PERSONAL Newspapers live in the outer rims. The audience lives in the center. The Internet connects the two. 16/35

13. News delivered by people for people Stories Photos Blogs Comments 19/35

14. A place to connect 20/35

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18. Types of blogs General membership blogs –Everybody has one Community leader blogs –School officials –Veterinarian, psychologist Staff blogs 24/35

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20. More than 3,750 registered contributors since launching April 1 More than 10,000 photos uploaded by community members More than 4,000 blog items and more than 18,000 comments submitted 26/35

21. 18 news-editorial 2 web staff Bluffton Today has a staff of professional journalists... this is not about replacing journalists with free labor, it's about helping a community connect with itself 27/35

22. Process not Product 28/35

23. Transparency Humility Patience Resources Interactions Personalities Participation Accountability Winning Elements 29/35

24. Leadership Set clear goals Tell your users about your goals Invite them to participate Ask for their help Lead conversation Intervene when necessary 30/35

25. Morris.com MorrisDigitalWorks.com BlufftonToday.com 35/35 Ken Rickard Morris Digital Works Augusta, Georgia ken.therickards.com