1. 2009 Annual Meeting October 21st, 2009

2. What is a B.I.D.? B.I.D. stands for Business Improvement District B.I.D. stands for Business Improvement District Created by a municipality under state law Created by a municipality under state law Shorewood BID created in 1999 Shorewood BID created in 1999 Special assessment district for commercial properties in a designated area (in this case, all commercial property on Oakland and Capitol in Shorewood) Special assessment district for commercial properties in a designated area (in this case, all commercial property on Oakland and Capitol in Shorewood) Commercial property owners and businesses make up board of directors Commercial property owners and businesses make up board of directors Board of directors control spending of special assessment dollars, activities, and staff of the BID Board of directors control spending of special assessment dollars, activities, and staff of the BID

3. Board of Directors Tim Ryan – Chairman, Harleys; The Store for Men Leonard Sobczak – Vice-Chairman, Eastmore Real Estate Becky Reinhardt – Treasurer, North Shore Bank Aaron Foley – Secretary, McDermott, Foley, Johnson & Wilson Betsy Delich, Chiropractic Company Andrew McCabe, Allstate Insurance Mike Stoner, North Star American Bistro Dawn Anderson, Village Trustee representative Karen Dean, Community Development Authority representative Mike OBrien, Edward Jones Investments Christina Brown, resident member Elizabeth LeBlanc, SHOP Jaci Sumner, Gloss Photography Howie Goldklang, The Establishment

4. Shorewood Business Improvement District 2009 Activities Marketing and communications program that features major events, website, newsletters, print advertising, and our E-News email blast once per month Marketing and communications program that features major events, website, newsletters, print advertising, and our E-News email blast once per month Special for 2008: Butterflies in Flight public art event and auction Special for 2008: Butterflies in Flight public art event and auction 3 Learn Over Lunch events 3 Learn Over Lunch events 6th annual Shorewood Criterium 6th annual Shorewood Criterium 4rd annual Showcase Shorewood 4rd annual Showcase Shorewood 5th annual Holiday Shopwalk 5th annual Holiday Shopwalk The BID continues its strong collaboration with the Village and CDA regarding commercial redevelopment, Retail Retention and Recruitment, 2010 Capitol Dr. reconstruction, Business Incentive Fund, and Façade Grant Program The BID continues its strong collaboration with the Village and CDA regarding commercial redevelopment, Retail Retention and Recruitment, 2010 Capitol Dr. reconstruction, Business Incentive Fund, and Façade Grant Program

5. 2009 BID Budget Income BID Assessments $106.600 TIF/CDA Grant$ 25,000 Event Revenues$ 47,000 Total Income $178,600 Expenses Administrative$ 54,503 Marketing Programs$ 117,103 Marketing Shorewood Contribution$ 10,000 Total Expenses $ 181,606 Jan. 1, 2010 projected reserve$ 13,000 2008 Audit available tonight for review

6. Façade Improvement Grant Program All commercial property in the Oakland and Capitol Dr. corridor is eligible All commercial property in the Oakland and Capitol Dr. corridor is eligible Matching Funds up to $25,000 (at 50% of project cost). $2,000 match for Design consultants Matching Funds up to $25,000 (at 50% of project cost). $2,000 match for Design consultants By end of 2008, over $320,000 will have been granted to Shorewood businesses and property owners since 2004 By end of 2008, over $320,000 will have been granted to Shorewood businesses and property owners since 2004 Phase II of funding from CDA will offer another $300,000 to eligible projects Phase II of funding from CDA will offer another $300,000 to eligible projects

7. Business Incentive Fund Low Interest Loan Program Low Interest Loan Program First two approved this month! First two approved this month! Village Board and CDA approved $500,000 of additional funding this week. Village Board and CDA approved $500,000 of additional funding this week. Eligible activities include Eligible activities include Real property acquisition, building demolition, site preparation, and similar site-related redevelopment activities to stimulate business development. Real property acquisition, building demolition, site preparation, and similar site-related redevelopment activities to stimulate business development. Interior and exterior building rehabilitation and new construction. Interior and exterior building rehabilitation and new construction. Leasehold improvements; the acquisition of furniture, fixtures, and equipment; and working capital. Leasehold improvements; the acquisition of furniture, fixtures, and equipment; and working capital. Sweet and Associates

8. Retail Recruitment and Retention Project CDA funded the project with consultant (Business Districts Inc.) CDA funded the project with consultant (Business Districts Inc.) Report will be released next week along with BDIs 50 Tips That Produce Store Profits seminar on Wednesday, October 28 th at 8 AM in Village Community Room Report will be released next week along with BDIs 50 Tips That Produce Store Profits seminar on Wednesday, October 28 th at 8 AM in Village Community Room Study will report on a consumer survey, a report on peer communities, and will provide action plan for Village and BID staff to implement over the coming months and years. Study will report on a consumer survey, a report on peer communities, and will provide action plan for Village and BID staff to implement over the coming months and years.

9. Kensington and Oakland Ave. Development

10. Marketing and Communications Learn Over Lunch Program and Annual Meeting Special Events: Butterflies in Flight, Shorewood Criterium, Showcase Shorewood, and Holiday Shopwalk Communication Vehicles – Newsletter – Annual Report – New BID Brochure (to support business recruitment/retention) – Monthly e-News Messages – Print Advertising and Public Relations Shorewood Today Magazine shorewoodwi.com website and paid search Civic Participation – 4th of July Celebration – National Night Out – Halloween Trick or Treatingshorewoodwi.com

11. Learn Over Lunch Greening Your Business in February Greening Your Business in February Get Yourself and your Business Organized in March Get Yourself and your Business Organized in March Guerilla Marketing in October Guerilla Marketing in October

12. Communications with BID members and community E-news (monthly) E-news (monthly) Newsletter (2 times per yr.) Newsletter (2 times per yr.) Shorewood Today Magazine (3 times yr.) Shorewood Today Magazine (3 times yr.) Print Advertising Print Advertising Annual Report Annual Report Coming Soon! Business recruitment materials Coming Soon! Business recruitment materials

13. Events 2009

14. Butterflies in Flight In cooperation with The Shorewood Foundation In cooperation with The Shorewood Foundation June 20 th through August 30 th auction June 20 th through August 30 th auction 30 Butterflies on display throughout the business district 30 Butterflies on display throughout the business district Unbelievable Buzz! Unbelievable Buzz! Raised over $8,000 for the Shorewood Foundation Raised over $8,000 for the Shorewood Foundation

15. www.Shorewoodwi.com Website redesigned in 2008 Over 9,000 visits this year 78% are new visits Average stay on the site over 2 minutes Features: e-coupons, business directory, Shorewood information and demographics, and contact information

16. Showcase Façade Improvement Award This award recognizes new and exciting investment that enhances the physical and pedestrian environment in Shorewood. This can include new building development or significant façade renovations to an existing building.

17. 3510 N. Oakland LLC Mr. Demetrios Dimitropoulos

18. Showcase Business Awards 2009 This award recognizes Shorewood businesses for their outstanding leadership, dedication, and support of the mission of the Shorewood Business Improvement District. Businesses are recognized for their consistent efforts to enhance the vitality of the commercial district in Shorewood.

19. Shorewood Police Department

20. Shorewood Department of Public Works

21. North Shore Bank 3970 N. Oakland Ave. 4414 N. Oakland Ave.

22. Eastmore Real Estate Leonard and Deborah Sobczak

23. Thanks to all of you for your investment and support of the Shorewood Business Improvement District!