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EMEA Channel Partner Program

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Presentation on theme: "EMEA Channel Partner Program"— Presentation transcript:

1 EMEA Channel Partner Program
February, 2012

2 About Acer A profitable and sustainable Channel Business Model is instrumental to the company’s continuing success, since its founding in The Acer group employs around 8000 people worldwide, and revenues for 2010 reached nearly US$20 billion. Acer’s dual-screen, multi-touch ICONIA tablet wins the “Last Gadget Standing” competition at the Consumer Electronics show in Las Vegas. Acer launches a new logo that complements its strategic direction and better conveys our brand philosophy. 2011 Acer spins off its OEM manufacturing business units. 2000 Acer ranks No. 2 for total PCs worldwide. 2009 Acer announces it will become an Olympic worldwide partner for the Vancouver 2010 Olympic Winter Games and London 2012 Olympic Games. Acer acquires Gateway, Inc. Multitech is started with US$25,000 in capital and 11 employees. 1976 Acer Inc. launches its IPO. 1988 2007 1998 Acer is selected as the official IT sponsor of the 13th Asian Games in Bangkok, introducing the world’s first PC-based management system for a major international sporting event. 2008 Acer completes the acquisition of Packard Bell, Inc. and E-ten InfoSystems Co. Ltd. Acer ranks No. 3 for total PCs and No. 2 for notebooks worldwide. 2010 Acer launches - a new experience that allows real-time sharing and playing of multi-format content over multi-platform devices. Acer launches its green Timeline notebook series - free from PVC and BFR materials. Integrated Founder Tech’s PC sales team and channels in the China market. 1987 The Acer name is adopted. 2006 Acer becomes Sponsor of Scuderia Ferrari.

3 Acer Professional European Channel Program
Acer channel value proposition World wide trusted brand. 100% indirect sales; clear focus on channel partners Less competition in the channel, and more flexibility Provide consistent support to our Channel Partners for increasing the business with their customers Tools: new Partner Portal, and effective Tender tool Training: we grant a complete training portfolio through webinars and face-to-face classroom on our products (from clients up to servers, and HPC); no mandatory certifications required Offer to leave the service to our Channel Partners (ASP program) Support resellers in optimizing their offering with our products and solutions (Solution Competence Center)

4 Acer Professional: Value Proposition
End customers: World wide trusted brand Product portfolio including Desktop, Notebook, Netbook, Tablet, Projectors and Monitors Service & support tailor made through Repair Centers and ASP (Authorized Service Partner) Territory presence through our channel partners “Green” philosophy We offer high-quality products that are energy and resource efficient, low in pollutants and hazardous substances, and easy to recycle. By employing green purchasing and communications with our suppliers we have been able to establish a green supply chain that is thoroughly in line with international environmental practice.

5 Acer Professional Channel Program

6 Acer Professional Partner Program
PLATINUM PARTNER Platinum is Acer’s highest level of partnership. • Dedicated Account Manager • Dealer Locator • Partner Portal access • Bid and tender support Acer Partner promo Professional NB / DT Acer Partner Promo Consumer NB / DT • Webinars • Technical & Sales Training programs • Demo system • Solution Competence Center Support • Logo usage • Qualify to apply for ASP Program (Authorized Service Provider) 2nd Level VIP Support BENEFITS

7 Acer Professional Partner Program
GOLD PARTNER Capable of offering all-round solutions complete with client, server, and storage. • Dedicated Account Manager • Dealer Locator • Partner Portal access • Bid and tender support Acer Partner promo Professional NB / DT Acer Partner Promo Consumer NB / DT • Webinars • Technical & Sales Training programs • Demo System • Solution Competence Center Support • Logo usage • Dealer Care - the tool to request post sales services BENEFITS

8 Acer Professional Partner Program
SILVER PARTNER • Dedicated Telesales Account Manager • Partner Portal access • Bid and tender support • Webinars • Technical & Sales Training programs • Logo usage BENEFITS

9 Acer Professional Partner Program
POINT PARTNER Resellers that have at least one shop The Point partner can belong to any partnership level (Platinum, Gold, Silver). Provided with POS materials according to the partnership level. EDUCATION CENTER The Acer Education Center is a channel certification created in order to build a network of dealers capable of satisfying the education market. Acer Education Centers act as a link between the dealer and the world of schools by helping them meet their technological needs. Certified partners offer proven expertise throughout Europe and deliver in-depth knowledge.

10 Partner Program – Partner Portal
New infrastructure > roll out planned for Q3 2012 Contents: Performance Products Downloads Training News Projects (tender tool)

11 Acer Partner Program – Solution Competence Center
It is a multi-national team providing presales and post-sales support to Acer Platinum and Gold Partners The activities of the SCC (Solution Competence Centre) Lab include: Hardware test & Verification Solution building Software Verification and helps to create Technical Documentation including Technical Bulletins, FAQ Documents, White papers, Solution Guides, “How To Guides”, and training material. The live outputs from the SCC Lab include: Create Demo Area for Partners/End Users (applications and solutions) Training environments (e.g. “Train the trainer” Program) Dealer Partners can touch and test Acer equipment on-site Remote testing for Partners

12 Acer Partner Program – Training
Training are managed by our Solution Competence Center (SCC) E-academy professional Client portfolio (Q3) Face-to-face training Sales (configurator, target market, etc.) – half day Technicians1 day (client)

13 Acer Professional Partner Program – EMEA Service structure
Internal Contact Centers (6) Outsourced Contact Centers (5) Repair Centers (10) Refurbishment Center (1) Logistic Hub (1) and ~ 500 External Repair partners

14 Acer Professional Partner Program – EMEA Service
Acer Repair Centers: Located in major countries Specialized technician perform repairs with online tools, s & SMS keeping customers informed about repair status All products repaired pass a quality test before being returned to customer. Acer Authorized Service Provider (ASP) networks guarantee Next Business Day onsite & 4 hours intervention Acer Advantage Program Acer Advantage is a Warranty Extension program that can be purchased for products such as Notebooks, Aspire One, Desktops, All In One, LCD Monitors and Projectors.

15 Thank you

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