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CHAPTER 9 Strategy Implementation: Organizing for Action

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1 CHAPTER 9 Strategy Implementation: Organizing for Action
STRATEGIC MANAGEMENT & BUSINESS POLICY 10TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER Prentice Hall, Inc. © 2006 Prentice Hall 2006

2 --Strategy implementation through programs, budgets, and procedures
--Sum total of activities & choices required for strategic plan execution --Strategy implementation through programs, budgets, and procedures Prentice Hall, Inc. © 2006 Prentice Hall 2006

3 Key Implementation Questions –
Strategy Implementation Key Implementation Questions – Who carries out strategic plan? What needs doing for alignment w/ strategy? How is work coordinated? Prentice Hall, Inc. © 2006 Prentice Hall 2006

4 Programs – Action oriented Matrix of change Feasibility
Strategy Implementation Programs – Action oriented Matrix of change Feasibility Sequence of execution Location Pace & nature of change Stakeholder evaluations Prentice Hall, Inc. © 2006 Prentice Hall 2006

5 The Matrix of Change Prentice Hall, Inc. © 2006 Prentice Hall 2006

6 Achieving Synergy – Shared know-how Coordinated strategies
Strategy Implementation Achieving Synergy – Shared know-how Coordinated strategies Shared tangible resources Prentice Hall, Inc. © 2006 Prentice Hall 2006

7 Achieving Synergy – Economies of scale or scope
Strategy Implementation Achieving Synergy – Economies of scale or scope Pooled negotiating power New business creation Prentice Hall, Inc. © 2006 Prentice Hall 2006

8 Structure follows strategy –
Strategy Implementation Structure follows strategy – New strategy is created New administrative problems emerge Economic performance declines New appropriate structure is invented Profit returns to previous level Prentice Hall, Inc. © 2006 Prentice Hall 2006

9 Stages of Corporate Development –
Strategy Implementation Stages of Corporate Development – Stage I: Simple structure Stage II: Functional structure Stage III: Divisional structure Stage IV: Beyond SBU’s Prentice Hall, Inc. © 2006 Prentice Hall 2006


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