2. Christie WeatherAll Series FHD551-W Take your message outside with brilliant visuals

3. Agenda Introduction Market opportunity Target markets Product overview
Key features
Review of key competitors
This presentation provides a summary of the product and will touch on the following topics.

4. Introduction
Christie is launching a professional outdoor weatherproof display
Outdoor displays enable businesses to take their message to environments that present risks of exposure to harsh weather and impact
Weatherproof displays present an opportunity for growth and differentiation
The FHD551-W is the first weatherproof outdoor LCD display from Christie
Businesses are looking to gain the competitive edge and leverage digital signage and display technology out-of-doors and in challenging environments and locations
Standard displays are not designed to endure outdoor weather conditions, extreme temperatures and humidity or impacts
Why is the Christie WeatherAll Series being introduced?
Businesses are looking to gain the competitive edge and leverage digital signage and display technology out-of-doors and in challenging environments and locations. Standard displays are not designed to endure outdoor weather conditions, extreme temperatures and humidity or impacts.

5. Introducing the Christie FHD551-W
Shipping
late January
2013
Introducing the Christie FHD551-W
A sleek, professional-grade outdoor HD display
solution featuring:
Weatherproof rating
Brilliant visuals
Impact resistant screen
Easy-to-maintain and reliable design
Integrated high-fidelity speakers
All in one package that’s ready for the outdoors
Christie FHD551-W is a complete and easy to maintain professional grade outdoor display designed for harsh weather and public event environments.
The Christie FHD551-W is an easy to maintain professional grade display that is ready for the outdoors. It has a weatherproof rating that ensures brilliant visuals, impact resistance, reliability and easy maintenance. It is designed to provide confidence when promotions are extended outdoors and at public events.
Product ships late this month.
What is meant when the Christie FHD551-W is referred to as a professional-grade display solution?
Professional-grade means the FHD5551-W has been engineered and industry-rated to provide optimal performance and protection against weather and impacts when deployed in an outdoor or public settings. It is built with high-grade components not typically found in consumer-grade products. The Christie FHD5551-W has been specifically designed for ProAV applications where extended use, maintenance-free operation and reduced downtime are required

6. Market growth – professional LCD’s (Source iSupply 2012)
Market opportunity
Professional market is growing
Screen sizes of 45” (114 cm) and larger have most growth potential
Outdoor deployment, resistance to weather and impacts and reliability are key selling features
Few options for customers
Standard displays are not designed for outdoor or public use
Most displays on market require a separate protective enclosure
Market with most
potential
Market growth – professional LCD’s (Source iSupply 2012)
Professional LCD unit sales are on a growth trajectory (Per iSuppli Data, 2012)
Over the last 3 years, sales have grown by more than 30% 700k in 2009 to 1M in 2011
Sales are forecasted to increase from 1.1M to 1.7M (more than 50%)
Units larger than 45 inches offer the most growth potential
Outdoor data is not tracked separately from business products in the industry

7. Target markets: Target markets
Primary markets: Commercial public display
Secondary markets: Rental staging
Tertiary markets: Locations with high humidity & temperature
Strategic vertical market segments: Design/Architecture; Rental Staging; Live Events/Sports; Entertainment; Media (Out-of-home); Hospitality (Restaurants, Hotels, Resorts)
Key selling features:
1. Outdoor deployment extends reach and ability to engage, inform and persuade
2. High-quality visuals enhance viewing and customer experience
3. Superior reliability in the most demanding environments with minimal maintenance
4. Out-of-the-box solution makes deployment quick, easy and cost effective
Target markets
Primary markets: Commercial public display
Secondary markets: Rental staging
Tertiary markets: Locations with high humidity & temperature – also include broader commercial market for LCD’s such as warehousing and manufacturing
Strategic vertical market segments: Design/Architecture; Rental Staging; Live Events/Sports; Entertainment; Media (Out-of-home); Hospitality (Restaurants, Hotels, Resorts)
Key selling features:
1. Outdoor deployment extends reach and ability to engage, inform and persuade
2. High-quality visuals enhance viewing and customer experience
3. Superior reliability in the most demanding environments with minimal maintenance
4. Out-of-the-box solution makes deployment quick, easy and cost effective

8. Sample applications in commercial business
Hospitality
Out of home
Events/sporting venues
Architects/designers
Staging
This slide provides a few visuals that highlight potential applications in commercial business
Staging of public displays, sporting events, concerts; out of home advertising, hospitality such as hotels, restaurants, ski resorts, AND incorporation into high end designs by architects and designers

9. Key features: Christie FHD551-W A complete outdoor display solution.
Weatherproof (IP56/NEMA4)
Brilliant visuals
Optically-bonded screen
Easy-to-maintain and reliable design
Full-featured solution
What are the top features customers need to know?
Weatherproof features (including the IP56/NEMA4 ratings) give customers the increased flexibility to extend messaging to harsh outdoor environments and public settings
Optical bonding and ruggedized nature enable customers to deploy technology in public event locations with confidence
Easy to maintain design including the DACS filtration and cooling system with a lifetime filter membrane ensures no additional work is required when used in outdoor environments
All-in-one, easy to set-up package and sleek design provides more professional look than display technologies requiring additional enclosures
Christie support and service provides peace of mind

10. Key feature: Weatherproof
Tested and rated to withstand harsh
weather, water jets and dust:
Protection against dust and water (IP56)
All-weather protection (NEMA 4)
Extended operating range with temperature monitoring: -20oC to 45oC (-4oF to +114oF)
Proven weatherproofing offers new display opportunities and peace of mind
What makes the Christie FHD551-W weatherproof?
The Christie FHD551-W’s water and dust resistant exterior, optically-bonded glass, sophisticated cooling and filtration system and high-brightness all contribute to making it weatherproof. The exterior is able to withstand impacts, harsh weather and dust conditions in a way that does not hinder performance. The exterior is sealed to protect it from weather and water and includes IP and NEMA ratings (globally recognized water and object protection rating systems) while high-brightness ensures pristine visibility in almost any weather. These weatherproof features give customers the increased flexibility to extend promotions to harsh outdoor environments
Weather, dust and impact rating
The Ingress Protection (IP) and National Electrical Manufacturers Association (NEMA) rating systems were developed to create an industry standard in determining an electronic product’s protection against solid objects and exposure to liquid. IP ratings are based on a two-number code where the first number refers to a product’s protection against solid objects, while the second number showcases a product’s protection against liquids. Similarly, the NEMA rating tests the protection value of a product against the intrusion of dust and water.
What happens when the ambient temperature goes beyond product capabilities?
The product includes a sophisticated heating and cooling system, designed to operate in a wide temperature range (-4 to 114°F (-20 to 45°C); humidity <95%). Should the temperature drop below or above this threshold, the unit’s failsafe will automatically shut the unit off. The “winter mode” option ensures performance in cold conditions.

11. Key feature: Brilliant visuals
High quality picture enhances customer
experience:
Designed to be viewed in high ambient
light and outdoor environments
High brightness of 700 nits (cd/m2) typical*
Contrast ratio of 4000:1* (full-on/full-off)
*The display brightness and contrast ratio specified are measured prior to the adhesion of optically bonded glass overtop the display

12. Key feature: Optically bonded glass
Benefits of optically bonded glass:
Increases impact and scratch resistance
Significantly improves durability against vibration, extreme temperatures, altitudes, water and dust
Increases contrast and color saturation
Improves sunlight readability
Prevents condensation
Eliminates parallax issues
What is optical bonding and what benefits does it provide?
Optical bonding involves affixing glass to the top surface of a display with an optical-grade adhesive. Benefits include:
Elimination of condensation (fog) on the display
Drastic reduction of reflection, increasing sunlight readability compared to non-treated displays
Greatly improved display color saturation and contrast
Increased impact and scratch resistance
Increased protection against vibration, extreme temperatures, water and dust
With optical bonding, the failure costs incurred by particles and moisture/vapor can be fully eliminated. By removing the air-gap, a tighter and tougher LCD stack is created to protect against:
Vibration during shipment
Finger pressure and impacts during user operation

13. Key feature: Easy-to-maintain and reliable design
Designed to ensure superior reliability
in the most demanding environments:
Proprietary active DACSTM cooling and filtration system has active thermostatic control
Protects electronic components from temperature extremes, moisture and dust
Easy clean, lifetime filter
Will automatically shut off when operating temperature is exceeded (-20oC to +45oC)
Direct Air Cooling System (DACS) uses thermostatically-controlled, active cooling to keep display temperatures lower and more stable than other solutions, resulting in greater reliability and longer product life.
 DACS uses a proprietary two stage filter system.  A removable, cleanable dust filter removes particles from incoming air.  A second, lifetime membrane filter removes moisture from incoming air, keeping electronics cool and dry.
What is the DACS Cooling & Filtration System?
Our proprietary DACS Cooling & Filtration System provides a thermostatically-controlled active cooling/filtration system that protects sensitive electronics from temperature extremes, moisture and dust, for superior reliability in the most demanding environments. DACS uses thermostatically-controlled, active cooling to keep display temperatures lower and more stable than other solutions, resulting in greater reliability and longer product life. The DACS proprietary two stage filter system includes a removable, cleanable dust filter that removes particles from incoming air.  It also has a second, lifetime membrane filter removes moisture from incoming air, keeping electronics cool and dry.
The lifetime membrane filter offers an easy-clean solution, eliminating the need for core filter replacement.

14. Key feature: Full-featured solution
Professional grade HD resolution
Portrait or landscape capability
Ready for weather – no enclosure required*
Integrated waterproof speakers
Several connection options
2-year parts and labor limited warranty
*Visor recommended for direct sun applications
Industry-leading service and support for complete peace of mind.
Christie is best know for industry-leading warranties and services. Our repair center offers fast turnaround time and low cost, out-of warranty repair services for LCD or DLP® products. Christie also provides maintenance services to extend the life of your projector.

15. Key competitors
Companies currently offering outdoor rated display solutions include:
Panasonic
Planar
Planar LC4751
Panasonic TH-47LFP30W

16. Competition: Panasonic
Christie advantages:
55” LED edgelit LCD
Thinner
Life time filter membrane
DACS cooling system
Built in speakers
Panasonic
TH-47LFP30W
Christie FHD551-W
Size
47”
55”
Resolution
HD -1920x1080
Product Grade
Pro
Nits
(max)*
700
Glass
Optical Bonding
IP Rating (dust/water)
IP/66
IP/56
Thickness / Weight
158mm/45kg
120mm/30kg
*1 Measured under ambient lighting of approximately 80,000 lx. LFP30 series are not allowed to be installed with facing direct sunlight on the panel.

17. Portrait and Landscape
Competition: Planar
Planar
WeatherBright LC4751
Christie
FHD551-W
Size
47”
55”
Resolution
HD -1920x1080
Product Grade
Pro
Nits
2500
700
Orientation
Portrait only
Portrait and Landscape
Glass
Optical Bonding
IP Rating (dust/water)
Not rated
IP/56
Thickness / Weight
282mm/50kg
120mm/30kg
Christie advantages:
Much thinner
Life time filter membrane
DACS cooling system
Built in speakers
Landscape and portrait
capable
Planar LC4751

18. Additional Information

19. Christie FHD551-W specifications – display
Display Specifications
Screen size (Diagonal)
55" (54.6”, cm active screen size)
Brightness
700 nits (cd/m2) typical*
Native resolution
1920 x 1080 (16:9)
Contrast ratio
4000:1*
Technology
Professional-grade LED Edge Lit LCD with optical bonding
Viewing angle
178o (horizontal/vertical)
Response Time (Typ.)
6.5ms (GtoG)
Refresh rate
50/60Hz
Horizontal Frequency
15 ~ 94 KHz (digital)
23 ~ 92 KHz (analog)
Display colors
10-bit, 1.07 billion colors
Vertical Frequency
23 ~ 85 KHz (digital)
49 ~ 86 KHz (analog)
Orientation
Landscape or portrait capable
*The display brightness and contrast ratio specified are measured prior to the adhesion of optically-bonded glass overtop the display

20. Christie FHD551-W specifications – environment & weather
Environmental and Weather Specifications
Operating Temperature Range
-4~114 oF (-20~45 oC)
Operating Maximum Humidity
~95%
Storage temperature Range
-22 ~ 140 oF (-30 ~ 60 oC)
IP Rating
IP56
NEMA Rating
NEMA 4
Glass Treatment
Optical bonding with anti-glare coating
What does an IP56 rating mean?
IP stands for Ingress Protection Rating. IP classifies and rates the degree of protection provided against the intrusion of solid objects, dust, impacts and water. The Christie FHD551-W has an IP56 rating – which provides enhanced protection against water and dust. The “5” in the rating means the display is protected against contact from solid objects, including protection to ensure that dust will not enter the unit in sufficient quantity to interfere with operation. The “6” refers to the level of liquid protection – specifically protection from powerful water jets (12.5mm nozzle) against the enclosure from any direction.
What does a NEMA 4 rating mean?
A NEMA4 rating means that the Christie FHD551-W is watertight (weatherproof) and meets requirements for IP56. The exterior can endure and continue operating with 65 GPM of water from 1” nozzle delivered from a distance no less than 10 ft. for 5 minutes. It is waterproof enough to be used in wet environments such as recreation facilities, ship docks, dairies, breweries and many more.
Weather, dust and impact rating
The Ingress Protection (IP) and National Electrical Manufacturers Association (NEMA) rating systems were developed to create an industry standard in determining an electronic product’s protection against solid objects and exposure to liquid. IP ratings are based on a two-number code where the first number refers to a product’s protection against solid objects, while the second number showcases a product’s protection against liquids. Similarly, the NEMA rating tests the protection value of a product against the intrusion of dust and water.

21. Christie FHD551-W additional information
Features
Optically bonded glass
Landscape or portrait orientation capable
DACS cooling and filtration system
Winter mode option
Plug-and-Play (DDC2B)
Image Retention Frame Motion (IRFM) mode
Auto scan source selection
Aspect-ratio control
Zoom
Picture-in-Picture (PIP)
OSD key lockout
Integrated weatherpoof speakers
Accessories
Panel ships with remote control with IR extender
Regional power cord (shipped separately)
Limited Warranty
Two years parts and labor limited warranty

22. Thank you