2 Christie WeatherAll Series FHD551-W Take your message outside with brilliant visuals
3 Agenda Introduction Market opportunity Target markets Product overview Key featuresReview of key competitorsThis presentation provides a summary of the product and will touch on the following topics.
4 IntroductionChristie is launching a professional outdoor weatherproof displayOutdoor displays enable businesses to take their message to environments that present risks of exposure to harsh weather and impactWeatherproof displays present an opportunity for growth and differentiationThe FHD551-W is the first weatherproof outdoor LCD display from ChristieBusinesses are looking to gain the competitive edge and leverage digital signage and display technology out-of-doors and in challenging environments and locationsStandard displays are not designed to endure outdoor weather conditions, extreme temperatures and humidity or impactsWhy is the Christie WeatherAll Series being introduced?Businesses are looking to gain the competitive edge and leverage digital signage and display technology out-of-doors and in challenging environments and locations. Standard displays are not designed to endure outdoor weather conditions, extreme temperatures and humidity or impacts.
5 Introducing the Christie FHD551-W Shippinglate January2013Introducing the Christie FHD551-WA sleek, professional-grade outdoor HD displaysolution featuring:Weatherproof ratingBrilliant visualsImpact resistant screenEasy-to-maintain and reliable designIntegrated high-fidelity speakersAll in one package that’s ready for the outdoorsChristie FHD551-W is a complete and easy to maintain professional grade outdoor display designed for harsh weather and public event environments.The Christie FHD551-W is an easy to maintain professional grade display that is ready for the outdoors. It has a weatherproof rating that ensures brilliant visuals, impact resistance, reliability and easy maintenance. It is designed to provide confidence when promotions are extended outdoors and at public events.Product ships late this month.What is meant when the Christie FHD551-W is referred to as a professional-grade display solution?Professional-grade means the FHD5551-W has been engineered and industry-rated to provide optimal performance and protection against weather and impacts when deployed in an outdoor or public settings. It is built with high-grade components not typically found in consumer-grade products. The Christie FHD5551-W has been specifically designed for ProAV applications where extended use, maintenance-free operation and reduced downtime are required
6 Market growth – professional LCD’s (Source iSupply 2012) Market opportunityProfessional market is growingScreen sizes of 45” (114 cm) and larger have most growth potentialOutdoor deployment, resistance to weather and impacts and reliability are key selling featuresFew options for customersStandard displays are not designed for outdoor or public useMost displays on market require a separate protective enclosureMarket with mostpotentialMarket growth – professional LCD’s (Source iSupply 2012)Professional LCD unit sales are on a growth trajectory (Per iSuppli Data, 2012)Over the last 3 years, sales have grown by more than 30% 700k in 2009 to 1M in 2011Sales are forecasted to increase from 1.1M to 1.7M (more than 50%)Units larger than 45 inches offer the most growth potentialOutdoor data is not tracked separately from business products in the industry
7 Target markets: Target markets Primary markets: Commercial public displaySecondary markets: Rental stagingTertiary markets: Locations with high humidity & temperatureStrategic vertical market segments: Design/Architecture; Rental Staging; Live Events/Sports; Entertainment; Media (Out-of-home); Hospitality (Restaurants, Hotels, Resorts)Key selling features:1. Outdoor deployment extends reach and ability to engage, inform and persuade2. High-quality visuals enhance viewing and customer experience3. Superior reliability in the most demanding environments with minimal maintenance4. Out-of-the-box solution makes deployment quick, easy and cost effectiveTarget marketsPrimary markets: Commercial public displaySecondary markets: Rental stagingTertiary markets: Locations with high humidity & temperature – also include broader commercial market for LCD’s such as warehousing and manufacturingStrategic vertical market segments: Design/Architecture; Rental Staging; Live Events/Sports; Entertainment; Media (Out-of-home); Hospitality (Restaurants, Hotels, Resorts)Key selling features:1. Outdoor deployment extends reach and ability to engage, inform and persuade2. High-quality visuals enhance viewing and customer experience3. Superior reliability in the most demanding environments with minimal maintenance4. Out-of-the-box solution makes deployment quick, easy and cost effective
8 Sample applications in commercial business HospitalityOut of homeEvents/sporting venuesArchitects/designersStagingThis slide provides a few visuals that highlight potential applications in commercial businessStaging of public displays, sporting events, concerts; out of home advertising, hospitality such as hotels, restaurants, ski resorts, AND incorporation into high end designs by architects and designers
9 Key features: Christie FHD551-W A complete outdoor display solution. Weatherproof (IP56/NEMA4)Brilliant visualsOptically-bonded screenEasy-to-maintain and reliable designFull-featured solutionWhat are the top features customers need to know?Weatherproof features (including the IP56/NEMA4 ratings) give customers the increased flexibility to extend messaging to harsh outdoor environments and public settingsOptical bonding and ruggedized nature enable customers to deploy technology in public event locations with confidenceEasy to maintain design including the DACS filtration and cooling system with a lifetime filter membrane ensures no additional work is required when used in outdoor environmentsAll-in-one, easy to set-up package and sleek design provides more professional look than display technologies requiring additional enclosuresChristie support and service provides peace of mind
10 Key feature: Weatherproof Tested and rated to withstand harshweather, water jets and dust:Protection against dust and water (IP56)All-weather protection (NEMA 4)Extended operating range with temperature monitoring: -20oC to 45oC (-4oF to +114oF)Proven weatherproofing offers new display opportunities and peace of mindWhat makes the Christie FHD551-W weatherproof?The Christie FHD551-W’s water and dust resistant exterior, optically-bonded glass, sophisticated cooling and filtration system and high-brightness all contribute to making it weatherproof. The exterior is able to withstand impacts, harsh weather and dust conditions in a way that does not hinder performance. The exterior is sealed to protect it from weather and water and includes IP and NEMA ratings (globally recognized water and object protection rating systems) while high-brightness ensures pristine visibility in almost any weather. These weatherproof features give customers the increased flexibility to extend promotions to harsh outdoor environmentsWeather, dust and impact ratingThe Ingress Protection (IP) and National Electrical Manufacturers Association (NEMA) rating systems were developed to create an industry standard in determining an electronic product’s protection against solid objects and exposure to liquid. IP ratings are based on a two-number code where the first number refers to a product’s protection against solid objects, while the second number showcases a product’s protection against liquids. Similarly, the NEMA rating tests the protection value of a product against the intrusion of dust and water.What happens when the ambient temperature goes beyond product capabilities?The product includes a sophisticated heating and cooling system, designed to operate in a wide temperature range (-4 to 114°F (-20 to 45°C); humidity <95%). Should the temperature drop below or above this threshold, the unit’s failsafe will automatically shut the unit off. The “winter mode” option ensures performance in cold conditions.
11 Key feature: Brilliant visuals High quality picture enhances customerexperience:Designed to be viewed in high ambientlight and outdoor environmentsHigh brightness of 700 nits (cd/m2) typical*Contrast ratio of 4000:1* (full-on/full-off)*The display brightness and contrast ratio specified are measured prior to the adhesion of optically bonded glass overtop the display
12 Key feature: Optically bonded glass Benefits of optically bonded glass:Increases impact and scratch resistanceSignificantly improves durability against vibration, extreme temperatures, altitudes, water and dustIncreases contrast and color saturationImproves sunlight readabilityPrevents condensationEliminates parallax issuesWhat is optical bonding and what benefits does it provide?Optical bonding involves affixing glass to the top surface of a display with an optical-grade adhesive. Benefits include:Elimination of condensation (fog) on the displayDrastic reduction of reflection, increasing sunlight readability compared to non-treated displaysGreatly improved display color saturation and contrastIncreased impact and scratch resistanceIncreased protection against vibration, extreme temperatures, water and dustWith optical bonding, the failure costs incurred by particles and moisture/vapor can be fully eliminated. By removing the air-gap, a tighter and tougher LCD stack is created to protect against:Vibration during shipmentFinger pressure and impacts during user operation
13 Key feature: Easy-to-maintain and reliable design Designed to ensure superior reliabilityin the most demanding environments:Proprietary active DACSTM cooling and filtration system has active thermostatic controlProtects electronic components from temperature extremes, moisture and dustEasy clean, lifetime filterWill automatically shut off when operating temperature is exceeded (-20oC to +45oC)Direct Air Cooling System (DACS) uses thermostatically-controlled, active cooling to keep display temperatures lower and more stable than other solutions, resulting in greater reliability and longer product life. DACS uses a proprietary two stage filter system. A removable, cleanable dust filter removes particles from incoming air. A second, lifetime membrane filter removes moisture from incoming air, keeping electronics cool and dry.What is the DACS Cooling & Filtration System?Our proprietary DACS Cooling & Filtration System provides a thermostatically-controlled active cooling/filtration system that protects sensitive electronics from temperature extremes, moisture and dust, for superior reliability in the most demanding environments. DACS uses thermostatically-controlled, active cooling to keep display temperatures lower and more stable than other solutions, resulting in greater reliability and longer product life. The DACS proprietary two stage filter system includes a removable, cleanable dust filter that removes particles from incoming air. It also has a second, lifetime membrane filter removes moisture from incoming air, keeping electronics cool and dry.The lifetime membrane filter offers an easy-clean solution, eliminating the need for core filter replacement.
14 Key feature: Full-featured solution Professional grade HD resolutionPortrait or landscape capabilityReady for weather – no enclosure required*Integrated waterproof speakersSeveral connection options2-year parts and labor limited warranty*Visor recommended for direct sun applicationsIndustry-leading service and support for complete peace of mind.Christie is best know for industry-leading warranties and services. Our repair center offers fast turnaround time and low cost, out-of warranty repair services for LCD or DLP® products. Christie also provides maintenance services to extend the life of your projector.
16 Competition: Panasonic Christie advantages:55” LED edgelit LCDThinnerLife time filter membraneDACS cooling systemBuilt in speakersPanasonicTH-47LFP30WChristie FHD551-WSize47”55”ResolutionHD -1920x1080Product GradeProNits(max)*700GlassOptical BondingIP Rating (dust/water)IP/66IP/56Thickness / Weight158mm/45kg120mm/30kg*1 Measured under ambient lighting of approximately 80,000 lx. LFP30 series are not allowed to be installed with facing direct sunlight on the panel.
17 Portrait and Landscape Competition: PlanarPlanarWeatherBright LC4751ChristieFHD551-WSize47”55”ResolutionHD -1920x1080Product GradeProNits2500700OrientationPortrait onlyPortrait and LandscapeGlassOptical BondingIP Rating (dust/water)Not ratedIP/56Thickness / Weight282mm/50kg120mm/30kgChristie advantages:Much thinnerLife time filter membraneDACS cooling systemBuilt in speakersLandscape and portraitcapablePlanar LC4751
19 Christie FHD551-W specifications – display Display SpecificationsScreen size (Diagonal)55" (54.6”, cm active screen size)Brightness700 nits (cd/m2) typical*Native resolution1920 x 1080 (16:9)Contrast ratio4000:1*TechnologyProfessional-grade LED Edge Lit LCD with optical bondingViewing angle178o (horizontal/vertical)Response Time (Typ.)6.5ms (GtoG)Refresh rate50/60HzHorizontal Frequency15 ~ 94 KHz (digital)23 ~ 92 KHz (analog)Display colors10-bit, 1.07 billion colorsVertical Frequency23 ~ 85 KHz (digital)49 ~ 86 KHz (analog)OrientationLandscape or portrait capable*The display brightness and contrast ratio specified are measured prior to the adhesion of optically-bonded glass overtop the display
20 Christie FHD551-W specifications – environment & weather Environmental and Weather SpecificationsOperating Temperature Range-4~114 oF (-20~45 oC)Operating Maximum Humidity~95%Storage temperature Range-22 ~ 140 oF (-30 ~ 60 oC)IP RatingIP56NEMA RatingNEMA 4Glass TreatmentOptical bonding with anti-glare coatingWhat does an IP56 rating mean?IP stands for Ingress Protection Rating. IP classifies and rates the degree of protection provided against the intrusion of solid objects, dust, impacts and water. The Christie FHD551-W has an IP56 rating – which provides enhanced protection against water and dust. The “5” in the rating means the display is protected against contact from solid objects, including protection to ensure that dust will not enter the unit in sufficient quantity to interfere with operation. The “6” refers to the level of liquid protection – specifically protection from powerful water jets (12.5mm nozzle) against the enclosure from any direction.What does a NEMA 4 rating mean?A NEMA4 rating means that the Christie FHD551-W is watertight (weatherproof) and meets requirements for IP56. The exterior can endure and continue operating with 65 GPM of water from 1” nozzle delivered from a distance no less than 10 ft. for 5 minutes. It is waterproof enough to be used in wet environments such as recreation facilities, ship docks, dairies, breweries and many more.Weather, dust and impact ratingThe Ingress Protection (IP) and National Electrical Manufacturers Association (NEMA) rating systems were developed to create an industry standard in determining an electronic product’s protection against solid objects and exposure to liquid. IP ratings are based on a two-number code where the first number refers to a product’s protection against solid objects, while the second number showcases a product’s protection against liquids. Similarly, the NEMA rating tests the protection value of a product against the intrusion of dust and water.
21 Christie FHD551-W additional information FeaturesOptically bonded glassLandscape or portrait orientation capableDACS cooling and filtration systemWinter mode optionPlug-and-Play (DDC2B)Image Retention Frame Motion (IRFM) modeAuto scan source selectionAspect-ratio controlZoomPicture-in-Picture (PIP)OSD key lockoutIntegrated weatherpoof speakersAccessoriesPanel ships with remote control with IR extenderRegional power cord (shipped separately)Limited WarrantyTwo years parts and labor limited warranty