1. 63 countries905 partners (+78) New: Fiji, Uruguay, Tomé & Principe

2. Number of farmers + workers 20082010Growth 972.0001.150.00018% Type of producer organisation  Small Producer Organizations  Hired Labour Organizations  Contract Production Organizations

3. Breakdown farmers/workers per product ProductNumber of farmers Number of workers Total Coffee532.0000 Tea142.20081.500223.700 Cocoa125.9000 Coton58.5000 Other79.80081.300161.100 Total938.400162.8001.101.200

4. Growth number of farmers + workers per product Product20082010Growth % Cocoa78.000125.90061% Sugar11.50017.60053% Tea179.000223.70025% Coffee480.000532.00011%  What explains this strong growth?

5. Production area small farmers (hectares) ProductAfricaAsiaL-AmericaWorld Bananas--1,96 Sugar1,45-3,252,91 Cocoa4,02-2,553,02 Coffee0,910,872,431,50 Fresh fruits2,79-2,052,60 Rice0,132,72-2,30 Tea0,270,57-0,29 Coton0,601,35-1,00 All products0,821,132,491,40

6. 2007 2008 2010 Fairtrade sales volume Fairtrade coffee: 108.000 MT 532.000 farmers Utz coffee: 121.000 MT 157.000 farmers

7. 2007 2008 2010 Fairtrade sales volume

8. Percentage sold under Fairtrade conditions  Small Producer Organizations  Hired Labour Organizations

9. Premium realized by Fairtrade sales Received premium: € 51,5 million ( growth +22%)

11.  2008  2010 € 80.000€ 62.000 € 54 € 40 Received Fairtrade Premium

12. Spending of Fairtrade Premium (producer organisations)

13. Spending Fairtrade Premium (Hired labour)

14. Conclusion Fairtrade changes lifes !

15. Support & Priorities 2012 Stef Van Linthoudt - Senior Market Manager Retail Ingrid Bottleberghs - Marketing & Communication Manager Barbara Goffin - Market Manager A Brands & Cacao

16. Support Max Havelaar  Train & inform your organisation to become a Fairtrade expert : Sales team – Cat Man – Shelf Man – Marketing& Com Sourcing & supply chain information Customer events  Market info : Retail – OOH Quantitative & qualitative studies ( Gfk - TNS Dimarso e.o )  Catalyst inbetween partners & Networking with all Networking event (commercial conference, …)

17. Support Max Havelaar  Missing link : North – South Producer visits to Belgium Mission to the South  Tailor made actions : Week of Fairtrade Fairtrade work Cacao campaign Support your actions (trade-show, …)  Media attention and communication tools ( POS e.o )

18. Support & Priorities 2012 Stef Van Linthoudt - Senior Market Manager Retail Ingrid Bottleberghs - Marketing & Communication Manager Barbara Goffin - Market Manager A Brands & Cacao

19. 513.000 COFFEE farmers with still 60% of their production available under FT conditions … Enlarge the market for producers by achieving 5% SOM => 600T extra By :  Develop coffee market in OOH : strong commercial support for our partners & development of right tools for focused segments  Increasing presence in retail => increase distribution, assortment, visibility via partnerships with retailers Our dreams for 2012-13:

20. Realize the bulk of the growth with core market partners (retail/ foodservice) Bananas e.o. Tropical fruit : + 20% retail value Retail growth through increase :  In store communication - > buying frequency  Broaden & Optimize weighted distribution  Shelf visibility – facings  Expand range with other tropical fruit i.e Pineapple, Mango e.o. Priorities 2012