1. 08/01/2014 1 Final Conference How social networks can enhance the competence of cultural mediators - A case study: SONETOR Dermot Coughlan – Morteza Rezaei-Zadeh University of Limerick - Ireland

2. 08/01/2014 2 -Research Methodology -Participants’ Demographic Information -Platform’s Disseminating Approaches -Participants’ Engagement Level – General / Specific -Usability Test Validation -Effectiveness - Validation Outline Final Conference

3. 08/01/2014 3 Research Method: Online Survey – A Questionnaire with 65 questions both open and closed Participants: 67 core users of SONETOR project from: Greece, Ireland, Austria, Poland & Spain Research Methodology Final Conference

4. 08/01/2014 4 Participants’ Demographic Information Final Conference

5. 08/01/2014 5 Participants’ Demographic Information Final Conference

6. 08/01/2014 6 Platform’s Disseminating Approaches Final Conference

7. 08/01/2014 7 Participants’ Engagement Level - General Final Conference

8. 08/01/2014 8 Participants’ Engagement Level - Specific Final Conference Dropping the engagement level

9. 08/01/2014 9 Usability Test Validation Final Conference

10. 08/01/2014 10 Ecological & Effectiveness Validation Final Conference

11. 08/01/2014 11 -The overall satisfaction of the core users with the platform is high; -The overall engagement of the core users with the platform is high; -Core users’ engagement with some tasks which require them to spend time on them is low; -There is a clear need of more motivations to encourage core users to make a larger contribution to the platform. This is important especially as core users are willing to make a contribution to the platform (See figure below) but they did not follow through on this to any great extent perhaps due to the lack of motivation; Conclusion / 1 Final Conference

12. 08/01/2014 12 -The overall satisfaction of the core users with the usability of the platform is very high; -Overall, the core users believe that the platform could be useful for them and it addresses the information and skills that they need to do their jobs properly. -It seems that overall the users are very happy with the platform, as most of them tend to recommend it to their communities and also they are willing to come back again and use the platform.. Conclusion / 2 Final Conference

13. 08/01/2014 13 -Amongst the different types of social networks which have been used in the platform, the core users show the highest interest in the Forums and the lowest interest in Wikis. Therefore, it would be advisable to focus on the Forums when promoting the platform. Conclusion / 3 Final Conference