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Unit: I Design Considerations

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1 Unit: I Design Considerations
Design Considerations - Site Selection, Good Appearance, Efficient Plan, Good workmanship, Suitable materials, Sound Finance, Competent Management Systematic Layout Planning ( SLP ) – Guiding factors: Architectural Consideration, 2D/ 3D drawings / Legal Requirements for a design of Hotel / Business requirements. Types of Design configurations.

2 Definitions “Facility management is a profession that encompasses multiple disciplines to ensure functionality of built environment by integrating people, place, process and technology” – IFMA “The integration of processes within an organisation to maintain and develop the agreed services which support and improve the effectiveness of its primary activities”.

3 Design of Hotel A hotel project is an investment with a profit motive involving creation of a built up environment. It refers to a series of activities which aim to bring a viable economic opportunity to a business within the established cost and time framework. Basic characteristics of a project are Involves current capital investment Ensures a yield of benefits in future Has a specific life span Calls for a teamwork from various disciplines of management.

4 Before planning an entrepreneur/ a hotelier must possess the ability to identify an ‘investment opportunity’ which can be converted into a viable business proposal. The entrepreneur can gain knowledge from Study on Performance of existing units Projects encouraged by financial institutions Study on Economic trends and consumption patterns of market An enquiry into prevailing social and cultural trends An enquiry into business practices in foreign countries Investigating locally available resources and materials Study on developments in technology Search for unfulfilled needs of the market Policies of state and plans of the government Various incentives and govt. schemes, tax exemptions for specific products

5 Design of Hotel is based on thoughts generating from the mind of the Investor for setting up the business. Investor options Buying an existing hotel property Converting private house into a full-fledged hotel Venturing a new hotel project. There are some of the basic important rules for a profitable hotel. ROI on the capital should be comparable to any other comparable investment. A hotel project is built to produce the expected ROI Investment should stay with in the development forecasts. The market is to be dictated by the capital invested. Scope for future expansion and extension. installing labour saving devices, equipment and machinery The pricing policy must be economical

6 Considerations for setting up a Hotel:
Type and size of Hotel Area / Place for setting up a Hotel Location for Hotel Architecture & Appearance Exteriors and Interiors of Hotel Standards and Rating of Hotel Multi - Cuisine Restaurants Types of Guest & Target Clientele Management competency Financial Status & constrains Part of already established group of Hotels Specialists in the following areas to help generate idea into a reality. Architecture & visionary Financial expert to plan the resources and utilization Consultant and expert in the field of Hotel Management Contractors who can bring the ideas to the shape Experts in Locating the Skilled and Specialist Management group.

7 Hotel Design is a sophisticated discipline involving specialists
Architects Interior designers Skilled contractors Suppliers Hotel Design may cost 15% of the budget but can impact increased Sales and Turnover up to 70% of the revenue by creating attractive interior and exteriors. - A marriage between the client needs and the designer vision. Hotel buildings have a specialist range of functions, the operations of which must not interfere with each other through factors such as noise or the movement of people. Integration of processes and parts for practical working in an economical way. The Hotel has to provide a welcoming environment that supports the comfort of the guest, the provision or respite, rest and relaxation from the demands of a noisy and increasingly crowded world.

8 DESIGN CONSIDERATIONS :
The planning, designing and construction of hotel is known as “integration”. The design creates a lively atmosphere which set the scene for hotel facilities and services. The architect and the designer create an ambience through out the hotel premises. It begins with exteriors to interiors. The Personality Physically and emotionally fit, decision making ability, risk taking, composed, outgoing, Handling stress, positive feeling, family and friend support. Expertise technical and commercial skills trained in a professional hospitality establishment Knowledge on the commercial characteristics job experience management experienced

9 Foundation Idea and Decided Target Group
As a future entrepreneur, one must always be aware to new trends in the market to keep the public interested in your business. Some important aspects that play into the role are: target group Suitability of the premises Services offered USP of the entrepreneur competitors and their proximity strong and weak points of competitor Areas to focus on for improvement

10 Design Considerations
. Location Appearance Efficient Plan Good workmanship Suitable materials Sound Financing systems Competent Management

11 LOCATION The location is a mirror that indicates the travel and traffic patterns of the times. Site selection is a complex job – choosing one with highest number of positive features and fewer defects. Evolution – Trading routes – Motels – Airports Key factors are 1. Finance – cost of land, construction costs, development and building costs, cost of FFE’s, R&D costs, maintenance costs. 2. General aspects – relate to accessibility, proximity of commercial hubs. some aspects are Accessibility of transport Existence of present and planned future social centers Special attractions Proximity to business hubs and amusement centers

12 Residential or non-residential areas
Level of sound during night Feasibility of commercial leasing Access for service deliveries Class of surrounding property, whether free from industrial buildings Good subsoil Possibility of providing garage space and ample parking lots.

13 The following are the Problems of Location The problem can be solved in the following three stages: Selection of region – Geographical region / State Selection of locality- Urban Area/ Rural area/Suburban Selection of actual site - The size of the firm depends on the decision taken by the entrepreneur and on the attitude in the Government. Large Scale firms are subjected to much more rigorous state regulations than small ones.

14 Factors Affecting the Location
The success of the business depends on the process of organization and planning.    Primary Factors: Availability of water resources Sufficient Vacant Land, with proper Soil for strong foundation. Nearer to Airport, Bus Stand, Railway Station etc. Supply of raw materials and suppliers should be available Nearness to market, Shopping Mall’s , Business Center Transportation facilities, Labour supply, Technical, trained Skilled and non skilled Availability of Electrical Power Supply of Capital ( Finance )

15 Secondary Factors: Facilities Ancillary suppliers Natural factors, Good environment, neat surroundings Political Factors, Stable Government, good governance history Government subsidies and facilities, Historical and religious factors Initial start and goodwill Personal factors Miscellaneous factors

16 ATTRACTIVE APPEARANCE
EXTERIORS 1.Building Design : Architectural design or Elevation -Ethnical design/ Modern Building Block design. Modular construction, slip forming, Arch design etc. Color combination 2. Landscape Design -  landscape management to ensure occupants don’t encounter hazards on their properties.  3. Parking – On-grade/ Above grade/ below grade/ composite. ATTRACTIVE APPEARANCE EXTERIORS INTERIORS

17 Architectural Consideration will include the Site Design and the Design Phase.
Site Design – The Architect is responsible for site planning, analysis of site, its constraints and opportunities. Before firming up design, the Architect must consider:- Visibility and Accessibility: Consider road access and surrounding street patterns. Surface Conditions: Analyse terrain, vegetation, existing buildings and roads and environmental constraints. Sub Surface Condition: Confirm location and underground utilities, height of the water table, bearing capacity of the soil, existence of environmental hazards. Regulatory restriction: Height restrictions, parking requirements, Highway restrictions etc. Site Character: Describe qualities of the site such as surrounding uses and views. Orientation: for Sunlight. Adaptability: Potential for future development

18 On-grade Above-grade Below-Grade

19 INTERIORS Guest Room Plans:
1. The Lobby : most visible segment high traffic lobby area Spacious, attractively furnished What facilities are usually found in lobby? 2. Rooms and Accommodation Convenient & well decorated Décor to be thematic, clean , neat and attractive Guest Room Plans: Slab Plan: Double loaded slab or a single loaded slab. Atrium designs: These are internal corridors overlooking the central space which may be open or sub-divided by mezzanine extensions to increase utilization. Elevators extending through the atrium are invariably transparent. The guest rooms are arranged in a single loaded corridor. Tower Structure: The rooms are spread over around a central core which enable the guest rooms to be cantilevered, propped or suspended around the sides. The proportion of space taken up in circulation, including corridors on each floor, is high and tower structures are generally used for high rise buildings where the advantages of view justify the higher costs.

20 3. Restaurants: Design Guidelines.
Maximum ROI Efficient flow of people and products Placement of equipment, energy efficient equipment Safe working space for employees and guests Sanitation issues to be considered energy efficient equipment Type of service

21 3. PLANNING It is a science of knowledge based on a certain basic principles of efficient Planning, Organizing, Staffing, Directing, Controlling. All the services should be so designed that it meets various principles of layout and design. Efficient Plan of a Hotel with reference to the designing of the Hotel and the other equipments in the premises is done in the following manner : Proper utilization of the Space Proper location Proper planning of the Lobby, Front office. Planning efficiently the space requirement for the movement of Guests and the Staff with in the Hotel Premises Proper planning of the Parking and Landscape of the hotel Efficient planning of the Utilities services Emergency Exit Swimming pool, Gymnasium, Recreation Area, Banquets etc. Proper maintenance of all the equipment and energy efficient equipments installed. Proper and efficient utilization of the skilled and unskilled manpower.

22 Project Scheduling techniques for large and complex projects CPM/PERT.
Inputs of right quality and quantity on a regular and continuous basis essential for continuity of operations. Materials used for construction Brick – block of clay used for construction or decorative facing Arrangement patterns called bonds – long sides are stretchers and short sides are headers Patterns – checkers, herringbone, basket weave or Flemish bond. Concrete - widely used construction material. Adv –strength , economy and durability Steel – Introduced by Americans for construction , acts as a frame , gives tensile strength, resistant to many elements, easily moulded. Glass –Steel /wood frame support

23 Hotel plan should also have
Different types of Restaurants to cater to the needs of variety of consumers and clients coming from different parts of the nation as well as international clients. The type of décor of the restaurants, the cutleries and the equipment used in the restaurant to match the need of type of the restaurant. Planning of Bar and its services to the clients. Planning of the Support services departments like, House Keeping, Maintenance, Transport, Medical, Personnel, Finance, Purchase and their equipment and work areas are another very important aspect which needs to be carefully and efficiently set up in a Hotel. Kitchen is the heart of all the restaurants in a Hotel. Its plan, location, equipments, positioning, for storing and cleaning area need to be planned in such a way it is very near to restaurants and also to the back yards of the hotel. Provision for passenger / customers lift for reaching to different floors and lift for material movement are very essential and need to be done with an extra care for the passenger’s safety and comfort.

24 4. SUITABLE MATERIAL TYPES OF MATERIAL
Consumables / Every day requirement like vegetables, milk 2. Consumable / Durables Like Rice, Wheat Flour , Oils, Fats, Mineral water, Soft drinks, Sugar, etc in food and beverage section Fuels such as Gas, Diesel, Kerosene etc for Kitchen and utilities department Cleaning agents for House keeping department Stationery and Office materials  3. Durables Plant and machinery, Kitchen Machinery, Recreational equipment, Office Equipment, Maintenance Equipment

25 OPERTAIONS OF HOTEL MATERIAL MANAGEMENT
The objectives of materials management group are classified into the ‘five rights’ of the goods and services of Right Quality Right Quantity Right time Right Source Right Price The operations of the department revolve around Planning Procuring Stocking Issuing Profitability After ascertaining the actual further activity is divided into the functional groups; Purchasing Storing & Issuing Suppliers A suppliers contract is important to consider the following: Duration of contract Quantities – Min/Max Payment methods Compensation for mishaps/delivery issues/ under/over ordered quantities Delivery options viable for inventory management

26 Flawless, appealing and comfortable. It entails –
5. GOOD WORKMANSHIP Every art or the work which is performed in hotel calls for an exceptionally good workmanship both in looks and in its performance. Flawless, appealing and comfortable. It entails – selection of appropriate technology Plant and machinery with reference to size/ capacity of the facilities to be created Efficient and economical operations

27 6.SOUND FINANCING FINANCE REQUIREMENTS CAPITAL EXPENSES
FINANCE REQUIREMENTS CAPITAL EXPENSES Land & Building Equipment Plant and Machinery Facilities OPERATIONAL EXPENSES Wages Materials Tools Consumables Marketing & sales Essential elements of project cost Land and site development Building and civil works Plant and machinery Engineering fee , soft fee for acquisition of technology and licenses Miscellaneous fixed assets Preliminary and capital issue expenditures Provision of contingencies Margin money for working capital

28 Funding – is to understand what sort of capital is required.
How high are the expenses of private lifestyle? How expensive are the prices of what you will need to open? What is the cost for renovations? How much is the deposit? How much is the first order of stock and supplies? How much are the base expenses? How much are the operating cost and the cost for the Grand Opening advertisements? What are the running costs of the Hotel?

29 The setting of a overall profit target
Finaicial policy The setting of a overall profit target Determination of departmental profit targets. Thus, a financial policy must specify: The policy of the hotel with regard to capital and profitability. Requirement of fixed and working capital. Obtain the financial requirements Profit should be aimed at on the capital Profit should be got from sales Gross profit should be gained Margin of profits should be given to different section of sales Should the hotel impose? Minimum Charges/Cover Charges Service Charges etc. What volume of sales should the hotel achieve to secure the desired net profit?

30 7. COMPETENT MANAGEMENT Management is the co-ordination of all resources through the process of planning, organizing, directing and controlling, in order to meet the desired objectives. These objectives are to be clearly determined, understood and the stated prior to initiating the management process. Competent management involves Organizing various departments Staff management Financial interpretations and control Marketing and sales promotions and Personal contacts with and knowledge of clients Management is that group of persons who get their authority and responsibility from ownership and who uses these, along with other resources of the enterprise.

31 International Banking Transaction Center for Exchange of Currency
Above all form, attraction to the customers who visit the hotel with an intention to spend their off time after a hard days workout or touring. Every customer’s attraction is the staff of the hotel who come across in dealing the with the needs of the customers. Their warm greetings, the smile on the face, the uniform which they wear, the welcome accorded to the clients are much more attractive than the materialistic things of the building and the set up. These carry a long lasting impression on the client about the Hotel. It should be noted for every entrepreneur , that the appearance of the hotel, its equipment and the people representing hotel carry the long lasting impression, which brings more and more business in it long run.


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