1. END-TO-END PIM & PRODUCT CONTENT SYNDICATION PLATFORM www.gepard.io

2. WHO WE ARE www.gepard.io www.gepard.io
Gepard is a team of 150 highly experienced developers and marketers providing services to the major eCommerce players in EMEA market for over 15 years.
We are a Dutch-Ukrainian company headquartered in Kyiv, Ukraine and Partner Integrator Companies in Europe.

3. OUR MOTIVATION - Sergey Shvets. Founder & CEO
It's not enough to own a product content. Businesses need tools to orchestrate the product content, to share the product content to its partners and end-users conforming to unique requirements of each channel.
- Sergey Shvets. Founder & CEO

4. 15+ YEARS OF EXPERTISE IN ECOMMERCE www.gepard.io www.gepard.io

5. WHAT IS PIM — EXPLORE GEPARD PIM SOLUTION www.gepard.io www.gepard.io
PIM is a cutting-edge eCommerce solution that serves as a unified product content database allowing users easily manage product-related information, enrich, and in a few clicks distribute it to the various sales channels in an already adjusted data structure.

6. MANUFACTURERS CHALLENGES
WE EMPOWER RETAILERS & BRANDS TO MANAGE THE PRODUCT INFORMATION CONSUMERS DEMAND
MANUFACTURERS CHALLENGES
The absence of a centralized data storage.
Long content-to-market timings.
Manual product sheets management.
Different product data requirements from retailers.
Frequent delays with product launches.
The lack of automated product content delivery.
RETAILERS CHALLENGES
Complicated data import from suppliers.
Mismatch between suppliers and their own data structure.
The lack of automated data transformations.
Non-unique & error-prone product content.
Product content syndication via custom API.
Integration with content data pools.

7. Gepard Value-Added www.gepard.io
FULL CONTROL
Deliver product descriptions that convert to the sale channels that perform.
FAST TIME-TO-MARKET
Introduce your new products quicker than ever through the trusted and automated platform.
ADVANCED CUSTOMIZATION
Get product descriptions in the wide range of data formats automatically.
Gepard enables brands to freely exchange product marketing content and helps retailers to onboard and optmize content in an effective and automated way.
IMPROVED COLLABORATION
Share your data among various users and channels with easy access management.
HIGH EFFICIENCY
Save financial & human resources on data transformation and delivery.
GLOBAL EXPANSION
Sell products at multiple stores and marketplaces worldwide with no worries about the data format.

8. Gepard Customers www.gepard.io
Each month 120+ million products push.
For 25+ clients are automatically exported through Gepard.

9. Gepard PIM www.gepard.io
Gepard product information management workflow
is simple and clear.

10. Gepard PIM Core Features www.gepard.io www.gepard.io
Integration With Your Software Ecosystem
Easily integrate the Gepard solution with your existing software ecosystem and have product data synchronized between the systems.
Product Content Creation & Enrichment
Enrich your texts, images & videos, product specifications to make it eye- catching. Make your customers excited about their purchases.
Product Data Validation
Reduce the content team’s workload by 90% and minimize returns per channel by nurturing customers with more accurate data.

11. Gepard PIM Core Features www.gepard.io www.gepard.io
Product Data Syndication
Get automatically connected with the multiple marketplaces, while your product information is being adjusted to the ever-changing requirements of sales channels.
Product Content Mapping
Build an excellent customer experience strategy: get your product content optimized for each retailer’s requirements and automate your SKUs distribution.
Multi-Tenant Architecture
A flexible Gepard multi-tenant platform adapts to your workflows and experience, instead of requiring adjustments on your side.

12. Gepard Syndicator www.gepard.io
Gepard stands as a middleware automating product data exchange through any formats, starting from templates and up to sophisticated APIs.
End-to-End Service

13. How Gepard Syndicator Works: 4 Steps www.gepard.io www.gepard.io
1/4 Import
Import your product information in any format (XML feeds, JSON, CSV, XLSX files via API, SFTP, HTTP).

14. How Gepard Syndicator Works: 4 Steps www.gepard.io www.gepard.io
2/4 Match
Map product content from the data sources to your data structure with the help of data mapping tools.

15. How Gepard Syndicator Works: 4 Steps www.gepard.io www.gepard.io
3/4 Enrich
Create unique product descriptions and visuals through a simple product information management interface.

16. How Gepard Syndicator Works: 4 Steps www.gepard.io www.gepard.io
4/4 Distribute
Automatically deliver optimized product data to your sales channels without manual efforts.

17. Expertise: Syndication engine for core & enhanced content
Some of Examples of Delivery Services
End-to-End syndication
End-to-End syndication
Data content distribution to Amazon through closed API program

18. Expertise: Syndication and Content Hub Services www.gepard.io
Multi-tenant PIM platform for content management and distribution.
Full Icecat platform including PIM capabilities and Vendor central.
Custom platform
White label PIM for suppliers and brands for data standardization and distribution.
Based on Gepard
White-label Data distribution solution with full PIM capabilities.
Based on Gepard

19. Analytics and insights, content integrity www.gepard.io
Examples
Gepard platform able to support various statistics and reports, configurable per client.
Icecat platform with service Icecat Live able to generate statistics based on what elements been seen on what products. Backoffice have strong analytics tools
HATCH - Where to Buy Solutions helping Brands to boost sales by simplifying the path of consumer to purchase.

20. Data Transformation Examples www.gepard.io
One product feature into several features
Example. Marketplace Long description data compilation from different marketing product fields (bullets, reasons to buy, etc) out of the Icecat data.
Several product features into one feature
Example. Content source: Granular attributes Quantity of USB 2.0 = 1, Quantity of USB 3.0 = 4, Quantity of HDMi = 1 are coerced into text attribute 1 x USB 2.0, 4 x USB 3.0, 1 x HDMI.
Conditional mapping & transformation
If product from Content source has Category A and attribute B it should go to category AB of a client. Example: Category = Cameras Attribute : Camera Type = Digital
→ Category Digital Cameras is assigned.
...and 100+ more transformation options

21. Customizable Interface www.gepard.io
Export & Import Capabilities
Formats:
XML, JSON, CSV Transport:
API, SFTP, HTTP

22. Clients’ Success Stories

23. MediaMarkt www.gepard.io
The company was founded in 1979 in Germany with a simple goal to provide its customers with the widest selection of electronics on the market
After 40 years of growth, MediaMarkt now manages over 800 stores and runs a platform for online electronics shopping in 15 countries with hundreds of thousands of products on a digital shelf
Challenge: MediaMarkt was extracting product information from Icecat using Stibo Systems’ PMDM solution to store it. Manual corrections and checkings of product data were required before being published to fit MediaMarkt format and taxonomy (product data model).
Solution: automatically extract data from Icecat, transform it into the right taxonomy, and fill it into the unified MediaMarkt online shop listings format through Gepard Platform
Enabled Product Content Syndication in 4 Weeks

24. Experience in working with Fashion Industry www.gepard.io
Сase GS1 NL:
Start 30 Channel Partners
Export to Icecat and non-Icecat retailers
Ability to import data in the CSV, XML, and JSON formats via the interface, FTP, or API
Data-entry capabilities
Data transformation
Gepard solution was tailored to meet tech requirements of GS1 and adapt the UI to GS1 look and feel. GS1 Fashion Base enables GS1 to manage a complete data model and allows suppliers to manage products data via personal accounts and share to retailers.

25. Icecat Platform www.gepard.io
Icecat is the largest open product catalog, providing product content on 19+ mln products to customers across the globe.
450+ brands are sponsoring content development (L'Óreal, HP, Asus, Xerox etc).
Integrated with key marketplaces as Amazon, Aliexpress, Yandex, Lazada etc.
Technical Stack: PHP, Yii2, React, Python, MySQL, RabbitMQ, Cassandra, Elastic, ClickHouse, MongoDB.
You build it you run it.
Bintime developed Icecat from the first line of the code into high end IPO listed enterprise.
15+ years together

26. Gepard Syndicator - Partner Automation End-to-end Service
Сase HP EMEA, HP Asia Pacific:
Start 30 Retailers
1000 SKUs
10 countries
Second Phase:
70 Retailers
Planned up to 500 Retailers
*Each language of the same product = additional SKU for the System
Our experience in large data syndication projects for retailers led us to creating a special package for Brands/Manufacturers. To distribute brand content to E-retailer environment in retailer data model and format.

27. Hatch Where-to-buy Platform www.gepard.io
Hatch is a marketing technology company, leading the way in Where to Buy solutions and services since 2011.
50+ employees across five points of contacts in Amsterdam, Bangkok, Kiev, Moscow and Taipei.
Originally founded in 2011 as Iceleads, Hatch received €3.5 million investment from Vortex Capital Partners in March 2015.
Technology Stack: REACT, PHP, PHP - Twig , Kafka, Ember, JS, Vue.js, MONGO, Elastic, MYSQL, Redis.
Together since the first breath

28. Read More In Our Case Studies www.gepard.io

29. Thank You For Your Time! www.gepard.io
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