1. Introduction to Big Data
Big Data Computing
Introduction to Big Data

2. Preface Content of this Lecture:
In this lecture, we will discuss a brief introduction to Big Data: Why Big Data, Where did it come from?, Challenges and applications of Big Data, Characteristics of Big Data i.e. Volume, Velocity, Variety and more V’s.
Big Data Computing
Introduction to Big Data

3. What’s Big Data?
Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
The challenges include capture, curation, storage, search, sharing, transfer, analysis, and visualization.
The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.”
Big Data Computing
Introduction to Big Data

4. Facts and Figures
Walmart handles 1 million customer transactions/hour. Facebook handles 40 billion photos from its user base! Facebook inserts 500 terabytes of new data every day. Facebook stores, accesses, and analyzes 30+ Petabytes of
generated data.
user
A flight generates 240 terabytes of flight data in 6-8 hours of flight. More than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide.
Decoding the human genome originally took 10 years to process; now it can be achieved in one week.8
The largest AT&T database boasts titles including the largest volume of data in one unique database (312 terabytes) and the second largest number of rows in a unique database (1.9 trillion), which comprises AT&T’s extensive calling records.
Big Data Computing
Introduction to Big Data

5. An Insight Byte: One grain of rice KB(3): One cup of rice:
MB (6): 8 bags of rice:
GB (9): 3 Semi trucks of rice:
TB (12): 2 container ships of rice PB (15): Blankets ½ of Jaipur Exabyte (18): Blankets West coast Or 1/4th of India
Zettabyte (21): Fills Pacific Ocean Yottabyte(24): An earth-sized rice bowl Brontobyte (27): Astronomical size
Desktop
Internet
Big Data
Future
Big Data Computing
Introduction to Big Data

6. What’s making so much data?
Sources: People, machine, organization: Ubiquitous computing
More people carrying data-generating devices (Mobile phones with facebook, GPS, Cameras, etc.)
Data on the Internet:
Internet live stats
Big Data Computing
Introduction to Big Data

7. Source of Data Generation
12+ TBs
of tweet data every day
4.6 billion camera phones world wide
30 billion RFID tags today
(1.3B in 2005)
data every day
? TBs of
100s of millions of
GPS
enabled
devices
sold annually
25+ TBs of log data every day
2+ billion people on the Web by end 2011
76 million smart meters
in 2009…
200M by 2014
Big Data Computing
Introduction to Big Data

8. An Example of Big Data at Work
Crowdsourcing
Big Data Computing
Introduction to Big Data

9. Where is the problem?
Traditional RDBMS queries isn't sufficient to get useful information out of the huge volume of data
To search it with traditional tools to find out if a particular topic was trending would take so long that the result would be meaningless by the time it was computed.
Big Data come up with a solution to store this data in novel ways in order to make it more accessible, and also to come up with methods of performing analysis on it.
Big Data Computing
Introduction to Big Data

10. Challenges Capturing Storing Searching Sharing Analysing Visualization
Big Data Computing
Introduction to Big Data

11. IBM considers Big Data (3V’s):
The 3V’s: Volume, Velocity and Variety.
Big Data Computing
Introduction to Big Data

12. Volume (Scale)
Volume: Enterprises are awash with ever-growing data of all types, easily amassing terabytes even Petabytes of information.
Turn 12 terabytes of Tweets created each day into improved product sentiment analysis
Convert 350 billion annual meter readings to better predict power consumption
Big Data Computing
Introduction to Big Data

13. Volume (Scale) Data Volume Data volume is increasing exponentially
44x increase from From 0.8 zettabytes to 35zb
Data volume is increasing exponentially
Exponential increase in collected/generated data
Big Data Computing
Introduction to Big Data

14. Example 1: CERN’s Large Hydron Collider(LHC)
CERN’s Large Hydron Collider (LHC) generates 15 PB a year
Big Data Computing
Introduction to Big Data

15. Example 2: The Earthscope
The Earthscope is the world's largest science project. Designed to track North America's geological evolution,
this
3.8 million square miles,
67 terabytes of data. It
observatory records data
over
amassing analyzes
seismic slips in the San Andreas fault, sure, but also the plume of magma underneath Yellowstone and much, much more.
( /ns/technology_and_science- future_of_technology/#.TmetOdQ--uI)
Big Data Computing
Introduction to Big Data

16. Velocity (Speed)
Velocity: Sometimes 2 minutes is too late. For time- sensitive processes such as catching fraud, big data must be used as it streams into your enterprise in order to maximize its value.
Scrutinize 5 million trade events created each day to identify potential fraud
Analyze 500 million daily call detail records in real- time to predict customer churn faster
Big Data Computing
Introduction to Big Data

17. Examples: Velocity (Speed)
Data is begin generated fast and need to be processed fast
Online Data Analytics
Late decisions  missing opportunities
Examples
E-Promotions: Based on your current location, your purchase history, what you like  send promotions right now for store next to you
Healthcare monitoring: sensors monitoring your activities and body 
any abnormal measurements require immediate reaction
Big Data Computing
Introduction to Big Data

18. Real-time/Fast Data
Mobile devices
(tracking all objects all the time)
Social media and networks
(all of us are generating data)
Scientific instruments
(collecting all sorts of data)
Sensor technology and networks
(measuring all kinds of data)
The progress and innovation is no longer hindered by the ability to collect data But, by the ability to manage, analyze, summarize, visualize, and discover knowledge from the collected data in a timely manner and in a scalable fashion
Big Data Computing
Introduction to Big Data

19. Variety (Complexity) Variety: Big data is any type of data –
Structured Data (example: tabular data) Unstructured –text, sensor data, audio, video Semi Structured : web data, log files
Big Data Computing
Introduction to Big Data

20. Examples: Variety (Complexity)
Relational Data (Tables/Transaction/Legacy Data)
Text Data (Web)
Semi-structured Data (XML) Graph Data
Social Network, Semantic Web (RDF), …
Streaming Data
You can only scan the data once
A single application can be generating/collecting many types of data
Big Public Data (online, weather, finance, etc)
To extract knowledge all these types of data need to linked together
Big Data Computing
Introduction to Big Data

21. The 3 Big V’s (+1) Big 3V’s Plus 1 Volume Velocity Variety Value
Big Data Computing
Introduction to Big Data

22. The 3 Big V’s (+1) (+ N more)
Plus many more
Veracity Validity Variability
Viscosity & Volatility Viability,
Venue,
Vocabulary, Vagueness, …
Big Data Computing
Introduction to Big Data

23. Value Integrating Data
Reducing data complexity Increase data availability Unify your data systems
All 3 above will lead to increased data collaboration
-> add value to your big data
Big Data Computing
Introduction to Big Data

24. Veracity
Veracity refers to the biases ,noise and abnormality in data, trustworthiness of data.
1 in 3 business leaders don’t trust the information
they use to make decisions.
How can you act upon information if you don’t
trust it?
Establishing trust in big data presents a huge challenge as the variety and number of sources grows.
Big Data Computing
Introduction to Big Data

25. Valence
Valence refers to the connectedness of big data. Such as in the form of graph networks
Big Data Computing
Introduction to Big Data

26. Validity
Accuracy and correctness of the data relative to a particular use
Example: Gauging storm intensity
satellite imagery vs social media posts
prediction quality vs
human impact
Big Data Computing
Introduction to Big Data

27. Variability How the meaning of the data changes over time
Language evolution Data availability Sampling processes
Changes in characteristics of the data source
Big Data Computing
Introduction to Big Data

28. Viscosity & Volatility
Both related to velocity
Viscosity: data velocity relative to timescale of event being studied
Volatility: rate of data loss and stable lifetime of data
Scientific data often has practically unlimited lifespan, but social / business data may evaporate in finite time
Big Data Computing
Introduction to Big Data

29. More V’s Viability Venue Vocabulary Vagueness
Which data has meaningful relations to questions of interest?
Venue
Where does the data live and how do you get it?
Vocabulary
Metadata describing structure, content, & provenance
Schemas, semantics, ontologies, taxonomies, vocabularies
Vagueness
Confusion about what “Big Data” means
Big Data Computing
Introduction to Big Data

30. Harnessing Big Data OLTP: Online Transaction Processing
OLAP: Online Analytical Processing
(DBMSs)
(Data Warehousing)
RTAP: Real-Time Analytics Processing (Big Data Architecture & technology)
Big Data Computing
Introduction to Big Data

31. The Model Has Changed…
The Model of Generating/Consuming Data has Changed
Old Model: Few companies are generating data, all others are consuming data
New Model: all of us are generating data, and all of us are consuming data
Big Data Computing
Introduction to Big Data

32. Big Data Analytics
Big data is more real-time in nature than traditional Dataware house (DW) applications
Traditional DW architectures (e.g. Exadata, Teradata) are not well-suited for big data apps
Shared nothing, massively parallel processing, scale out architectures are well-suited for big data apps
Big Data Computing
Introduction to Big Data

33. Big Data Technology
Big Data Computing
Introduction to Big Data

34. Conclusion
In this lecture, we have defined Big Data and discussed the challenges and applications of Big Data.
We have also described characteristics of Big Data i.e. Volume, Velocity, Variety and more V’s, Big Data Analytics, Big Data Landscape and Big Data Technology.
Big Data Computing
Introduction to Big Data

35. References https://nptel.ac.in/courses/106/104/106104189/
Big Data Computing
Introduction to Big Data