1. Marketing strategies:- 4P’s

2. Marketing strategy definition  According to ‘Philip Kotler’ “ Marketing strategy is the basic approach that the business unit will use to attain its goals and which comprises elaborate decisions ( strategies ) on largest markets, market positioning and mix and marketing expenditure allocation. According to ‘Philip Kotler’ “ Marketing strategy is the basic approach that the business unit will use to attain its goals and which comprises elaborate decisions ( strategies ) on largest markets, market positioning and mix and marketing expenditure allocation.

3. Marketing strategies  It is a long-term, forward-looking approach and an overall game plan which plays an important role in any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers. When a business gets into working its main aim is at achieving the plans or goals for a long term interest in the working of the company. Marketing is always the creative way of attracting customers towards their product or service in a respectable market. Any newly formed company or the existing ones will first take into notice about the radical changes in the market from time to time to plan their marketing strategies.businessMarketing

4. Basic marketing strategies of a company(Marketing Mix)  Price  It’s simply defined as the cost that has been charged for the product or any of the services by the company. It is very difficult in calculating and tagging the actual price to drive more sales as well as the required profit.  Some company’s try to find them by providing all goods and services from A-Z so that it might get a good working atmosphere and more target audience. But when they try lowering the price, people grab around thoughts like low quality, less attractive and loss of originality. So pricing plays an important role in a company’s marketing functions of marketingmarketing

5.  Product.  A product is what a company sells in the market. It may be soft drinks in beverage companies or clothes in clothing companies. It can also be services like consultation or therapy sessions. A product is everything that is offered to the customer for a certain price. In the 4 Ps, this stands for what type of product is to be offered for customers to give tough competition on their rivalry in the market.  Things to be considered while offering the product for customers  Taste and preference of the customer in the working area.  How much do the customers are ready to try new products?  How to make the offered product more significant?  Be prepared for the competitor’s strategies in advance  Availability and requirements in the market for the product

6.  Place.  The place is all about the location or area in which the firm is working.  For any business, the location or place is very important. Sometimes the wrong place or location of the firms might affect the working and might bring an end to the company without profits. For instance, a new lounge is located in the heart of the town, and it would have a very good response from the customers. But if in case it is located out of time and requires more time for the customer to travel, customers would lose their interest in enjoying the lounge. So customers would prefer more comfortable and would not compromise with anything while accepting the offer.

7.  How to pick the right location.  While choosing the location, it should be taken care that the place is with a floating population and has to be in the centre of the city.  Customers like offline or online services.  Choose that area where competition is less and demand is more.  To look after whether the distribution channel is near or requires more time.

8.  Promotion The last P is a promotion in marketing. In marketing, promotion is any type of business communication which is used to inform the merits of the product or service of the firm for the target customer and set up a brand.

9. Types of promotion  Advertisement Advertisement  Direct promotion  Sales promotion  Self promotion  Public relation  Online promotion promotion

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