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OYO ROOMS
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Ritesh Agarwal Ritesh Agarwal was born in CuttacK, in Odisha state, India in 1993 At the age of 13, he started selling SIM cards. He graduated from St. Johns Senior Secondary School and moved to Delhi in 2011 for college. He dropped out of college, and was selected for the Peter Thiel Fellowship in 2013 Oyo seems to have been derived from this mark, as it can be seen eyes resembles to be O and between both eyes its a Y.
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Ritesh Agarwal Agarwal started a budget accommodation portal, Oravel Stays, for booking budget hotels. It was accepted into the accelerator program by Venture Nursery in September 2012, and later was one of the winners of the 2013 Thiel Fellowship program, receiving a grant of $100,000. The company was launched as OYO Rooms in May 2013. By September 2018, the company raised $1 billion. In July 2019 it was reported that Agarwal purchased $2 billion in shares in the company, tripling his stake. His net worth in 2020 was estimated to be approximately $1.1 billion (INR 7253 crore) according to Hurun Rich List 2020. He is currently the second youngest self-made billionaire in the world
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Ritesh Agarwal Ritesh Agarwal, founder of OYO Rooms, is the second youngest self made billionaire in the world, according to the ninth edition of the Hurun Global Rich List 2020. The 26-year-old Indian entrepreneur comes second only after the cosmetics queen Kylie Jenner https://www.youtube.com/watch?v=HCShBiTZc9Q https://www.youtube.com/watch?v=-1V3HE_2XOk
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Kylie Jenner Kylie Kristen Jenner is an American media personality, socialite, model, and businesswoman. She has starred in the E! reality television series The founder and owner of cosmetic company Kylie Cosmetics. Born in 1997
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OYO: Preliminaries Oyo is an online platform for hotel booking in India. Oyo Rooms (stylised as OYO), also known as Oyo Hotels & Homes, is a hospitality chains of leased and franchised hotels, homes and living spaces in India Oyo claims to be the biggest chain of hotels in the world. It was founded in 2012 by Ritesh Aggarwal. Oyo’s objective is to change the way people stay away from home. OYO expanded globally with thousands of hotels, vacation homes and millions of rooms in India, Malaysia, UAE, Nepal, China, Brazil, Mexico, UK, Philippines, Japan, Saudi Arabia, Sri Lanka, Indonesia, Vietnam, the United States and more, offering hassle-free stay experience at an affordable price. Oyo has made hotel booking very easy and hassles free. With the help of Oyo app, a user can book a room in just 3 clicks and within 5 seconds The company's investors include SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise, Airbnb and China Lodging Group generating around a million job opportunities in India and South Asia alone & set up 26 training institutes for hospitality enthusiasts across India.
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Products and services OYO Rooms, OYO Hotels & Homes has a multi-brand approach. These include: OYO Townhouse which is promoted as the neighbourhood hotel is in the midscale segment targeted at millennial travellers. OYO Home, which OYO claims is India's maiden Home Management System that offers private homes in different locations and are fully managed by OYO. OYO Vacation Homes which identifies itself as the world's 3rd largest vacation home brand with vacation rental management brands Belvilla, Danland, and DanCenter along with Germany-based Traum-Ferienwohnungen. SilverKey launched in April 2018, caters to the needs of the corporate travellers undertaking business trips for a short or long duration. Capital O offers hotel booking services Palette offers the perfectly curated staycation for those in search of an intuitive experience at competitive prices, an upper-end leisure resorts category. Collection O offers booking and renting services to business travellers. OYO LIFE, targeted at millennials and young professionals in search of fully managed homes on long-term rentals, at affordable prices.
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The portfolio combines fully operated real estate comprising more than 43,000 hotels with over 1 million rooms. Through its vacation homes business, the company offers travellers and city dwellers access to over 130,000 homes around the world. OYO today operates in over 800 cities in 80 countries.
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17 Core Principles
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https://www.youtube.com/watch?v=9rg11DW9_9c 17th principle of OYO, Never Hesitate, Always Question
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COMPETITORS OF OYO MAKE MY TRIP MakeMyTrip is an online travel company which provides a range of travel products and services. It was found in year 2000. CLEARTRIP Cleartrip is an online travel platform where travellers can search for and book flights to any destination. FAB HOTELS It as an online application which helps in hotel bookings. It was found in 2015. TREEBO It is hotel brand offering comfortable stays at budget prices. Say no to mediocre rooms & indifferent service. Unlock affordable luxury.
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BUSINESS MODEL This model was a mix of aggregator business model and Franchise Business Model. But as time passed, the company built its brand equity and the founders decided to shift its business model to a pure franchise business model. The company now gets 90% of its revenue from business under the franchise business model. Lease a part of Hotel’s inventory beforehand, Organize those hotel rooms under their brand name – Oyo Rooms These partner hotels provide standardized service to customers of those rooms as it was decided in a contract with Oyo Bookings are made through the Oyo Rooms website and mobile application. Partnership Model Oyo Rooms provide visitors with quality hotel room stays at different places around India and abroad. They have partnered with hotels and made them work with them under their name.
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CHALLENGES Protests by hotel owners - Independent protests by small-scaled hotel owners are surfacing up in mid-tier towns like Pune, Kota, Manali, Ahmedabad and Jaipur as well as Delhi and Bengaluru. They claim that OYO has been eluding them of their promised returns and minimum guarantees by imposing a stream of charges, often without informing them. Many of these charges are not specified in the contract between the owner and OYO. The protestors state that OYO’s accounting and auditing process, and the penalties associated with petty faults and errors, are so heavy that they sometimes find themselves owing money to OYO at the end of the month. Growing concerns about safety - Today there is negative imagery of unsafe stays and the number of cases of harassment is on an increase. Though Oyo does not guarantee safety at any point in time for its hotels they have a moral commitment to ensure that no such untoward incidents happen. Further funding to expand the operations – Down the road its imperative that oyo has the sources of funding for their expansion or operations as they are in competitive environment funding plays a pivotal role. Cut throat competition – The competition is bound to be at pinnacle level as the hospitality industry has the scope of yielding wonderful growth opportunities. So, OYO is expected to face and feel the heat from the competitors in everyway to capture the market.
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OPPORTUNITIES Focus on budget accommodation: Earlier the trend was more biased towards luxury and boutique hotels but not anymore. People are trying to minimize spending and focus on saving and thus budget hotels that can provide decent boarding and lodging facilities are on a high demand today. A surge in the number of business travelers in emerging economies: The number of people who travel on business from both genders has grown profusely in emerging economies. This has resulted in a demand for budget stays. Repeated recessionary trends, pay cuts, and job losses, most higher end hotels are struggling to balance supply and demand. This increases the scope for aggregators like Oyo since most hotels would prefer to take external support for sourcing new business.
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RECOMMENDATIONS Increase in corporate tie ups. Further expansion from tier 2 to tier 3 cities. Increase inventory of 4-5 star hotels. Tie up with airline companies for room bookings. Travel and tourism department of prominent states across India. List for an IPO to source the funds
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