1. Reddit Overview
The Web marketing Guy

2. What is Reddit?
Reddit is a North American social news aggregation, web content rating, and discussion website. Reddit's registered community members can submit content such as text posts or direct links. Registered users can then vote submissions up or down that determines their position on the page. Submissions with the most up-votes appear on the front page or the top of a category. Content entries are organized by areas of interest called "subreddits". Subreddit topics include news, science, gaming, movies, music, books, fitness, food, image-sharing, and many others. The site prohibits harassment, and moderation requires substantial resources

3. What is Reddit? 542 million monthly visitors
#4 most visited website in the US
2015 – 73 million submissions / 725 million comments / 6.9 billion votes

4. What is Reddit? The Gateway to everything interesting in the world
It’s like reading a newspaper but it’s timely, interactive, personalized, participatory, absorbing and GOOD.
User post content / readers vote that content up or down. Community moderated.
No editors / Complete anonymity
Google is where you go to search for things. Reddit is where you go to see the things people have found

5. What is Reddit?
Reddit is not a single monolithic site. It’s a platform for creating communities, and is made up of thousands of active communities (known as “subreddits”), which are devoted to all sorts of different topics and are created and maintained by regular users
The larger the subreddit the more incredibly good it is… as it has been curated.
Subreddits can also be predominantly comments after comments which can get voted on

6. What is Reddit?
Reddit thrives on anonymity, but it's kept in check by transparency.
Moderation
Each subreddit has an unpaid volunteer moderator and therefore you should know the rules set up by each moderator… they will vary
Rule are located in the sidebar of the subreddit
Moderators can also style their community differently
Admins
Paid employees
Admins are denoted by red username with an [A] tag
Enforce site-wide rules

7. How It Works

8. Advertising on Reddit
For those who want to promote into a community rather than participating in it
Self-serve system if your budget is less than 30K. Just a complete bidding system

9. Starting With Reddit Create an account: don’t use real name
Subscribe to subreddits: automatically subscribed to some popular ones or create ones
Reddit Speak: Get familiar with it (next slide)
Reddiquette: understand the rules
Posting / Commenting: links or text posts
Voting: post and comment karma

10. Reddit Speak
Upvote: A positive vote that indicates a post or comment contributes value to the subreddit or discussion.
Downvote: A negative vote that indicates a post or comment is irrelevant, promotional, or doesn’t contribute any value.
Karma: There’s post karma and comment karma, both of which reflect the quality of your account on Reddit. These points are awarded based on the upvotes you get from your actions on Reddit, and only exist to give the community a sense of your legitimacy and experience as a Redditor. 
Reddit Gold: A premium Reddit membership with additional features that can be bought for yourself or awarded to users who you think have made a significant contribution to Reddit.
OP (Original poster): Referring to the person who shared the post that the comment is made on.
Mod (Moderator): An account that polices the subreddit to make sure its rules are being followed with special permissions to ban and remove users, posts, and comments as they see fit.
TL;DR (Too Long; Didn’t Read): A short summary briefly describing a large body of text, usually in a lengthy text post.
X-post (Cross Post): Sharing a post from one subreddit to another by submitting the URL of the original submission on Reddit and adding to the title that it's an "X-post from [original subreddit]". This is considered the proper way to share something across multiple subreddits.
Repost: Posting something that has already been posted in that subreddit. Try to avoid this by searching the subreddit to see if your link has already been shared.
Lurking:  Actively consuming a subreddit, but not actively contributing to it. Many people use Reddit this way.
Throwaway account: A Reddit account that isn’t a user’s main account and wasn’t made for long-term use. A user can have several accounts made for different occasions.
OC (Original content): Content that isn’t reposted from elsewhere, but is something a user has created themselves.
IRL (in real life): Synonymous with the offline world and refers to your actual experiences outside of your online Reddit identity.
NSFW (Not Safe For Work): Explicit or inappropriate content you might not want to open in a public place. This is usually found in the post's title to warn people before they click the link.
FTFY (Fixed That For You): A correction made regarding a typo, a factual error, or sometimes used as a tongue-in-cheek comment.
TIL (Today I Learned): Something the user didn’t know before, but now knows (probably) because of the internet. There's an entire subreddit for these lessons in r/TodayILearned.
AMA (Ask Me Anything): An invitation for Redditors to ask any questions they may have with the promise that the user will answer. It usually starts with “I Am A [something unique/interesting about you], Ask Me Anything”. Visit r/AMA for examples.
Shadow Banning: Since a person with a banned account can just go make another one, "shadow banning' is a special punishment where the user is unaware that they are banned because, instead of having their account shut down, all of their future posts are essentially made invisible to everyone else.
Flair: Added as part of your display name within a specific subreddit (some are defined by the mods, and some let you create your own). Sometimes the subreddit's rules will require you to use a Flair to indicate you are a specific type of poster.

11. Reddit for Business
Reddit's community puts a lot of effort into protecting its integrity. Users will go out of their way to vet suspicious activity by browsing the account's posting history to gauge its authenticity. Read this as a guide: r/HailCorporate
Marketing isn't the only way businesses can get value out of Reddit.
Once you've built up some Karma and a decent posting history, you can begin harnessing Reddit to grow and improve your business.

12. Reddit for Business Pay for ads Promote deals in the right places
Monitor for your reputation
Post something interesting
Do an ASK ME ANYTHING (AMA) post
Market research and feedback
Run a contest