1. Scalable Data Pipelines
Azure Data Factory and Data Flows
Ted Malone – Solution Architect – Microsoft
@tedmalone

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4. About me
Microsoft Solution Architect – Data and AI, Customer Success Unit
AI, Machine Learning, Big Data, Advanced Analytics, Data Warehousing, etc.
Long-time SQL Server geek (1st version installed on OS/2 1.1)
Previous Visual Studio Team System MVP

5. Azure Data Factory

6. The world is changing
Let’s start by talking about how the world is changing
We all aspire to create disruption that
constructs new realities for customers and
builds a distinct advantage for our organizations.
In order to make that leap, we have to look across trends and decide:
which variables and trends we need to care about
which ones will prevail
which ones we invest in

7. The 1st is the astronomical explosion of data
Data will grow to 44 ZB in 2020
Today, 80% of organizations adopt cloud-first strategies
AI investment increased by
300% in 2017
We’ve identified 3 major trends we believe will heavily shape and shoulder disruption in the future
The 1st is the astronomical explosion of data
By 2020, data will reach 44ZB, quadruple what it is today
The 2nd trend is cloud adoption
4 out of every 5 companies invest in public cloud technologies
The 3rd major trend is artificial intelligence
AI gives life to all that data we’re creating
This year alone, investment in AI has increased 300%

8. Organizations that harness data, cloud, and AI outperform
<click>

9. There are barriers to getting value from data
Data silos
Incongruent data types
Complexity of solutions
Multi cloud environment
Rising costs
Through a Keystone research study we learned companies in the top quartile for “investing in their data platform” vastly outperformed companies in the bottom quartile
With double the operating margin, they are crushing the competition
Investments ALONE don’t make you money and they don’t give you a competitive edge.
Investments enable innovation. This leads us to our second point that….
Data integration
Support for diverse data models
Unlimited
scale
Fully-managed infrastructure
Lower TCO
On-premises, in the cloud or hybrid

10. Derive real value from your data
Data silos
Incongruent data types
Performance constraints
Complexity of solutions
Rising costs
One hub for
all data
Support for diverse types of data
Unlimited
data scale
Familiar tools and ecosystem
Lower TCO
Through a Keystone research study we learned companies in the top quartile for “investing in their data platform” vastly outperformed companies in the bottom quartile
With double the operating margin, they are crushing the competition
Investments ALONE don’t make you money and they don’t give you a competitive edge.
Investments enable innovation. This leads us to our second point that….
On-premises, hybrid, Azure

11. Organizations that harness data, cloud, and AI outperform
Nearly double
operating margin
$100M in additional
operating income
Through a Keystone research study we learned companies in the top quartile for “investing in their data platform” vastly outperformed companies in the bottom quartile
With double the operating margin, they are crushing the competition
Investments ALONE don’t make you money and they don’t give you a competitive edge.
Investments enable innovation. This leads us to our second point that….

12. A fully-managed data integration service in the cloud
Azure data factory
A fully-managed data integration service in the cloud
PRODUCTIVE
HYBRID
SCALABLE
TRUSTED
Drag & Drop UI
Codeless Data Movement
Orchestrate where your data lives
Lift SSIS packages to Azure
Serverless scalability with no infrastructure to manage
Certified compliant Data Movement

13. Azure data factory Modernize your enterprise data warehouse at scale
Integrate via Azure Data Factory
Social
LOB
Graph
IoT
Image
CRM
Cloud
VNet
On-premise
INGEST
STORE
PREP & TRANSFORM
MODEL & SERVE
Azure Analysis Services
Data orchestration, scheduling and monitoring
Azure Data Lake Azure Storage
Data Transformations
Machine Learning
Azure SQL DW,
HDInsight, Data Lakes
Apps and Insights

14. Orchestrate with Azure Data Factory
Modernize your enterprise data warehouse at scale
Orchestrate with Azure Data Factory
INGEST
STORE
PREP & TRAIN
MODEL & SERVE
On-premises data
Oracle, SQL, Teradata, fileshares, SAP
Azure Databricks
Cloud data
Azure, AWS, GCP
Azure Data Factory
Azure Blob Storage
Polybas e
Azure SQL Data Warehouse
Azure Analysis Services
Power BI
SaaS data
Salesforce, Workday, Dynamics
Microsoft Azure also supports other Big Data services like Azure HDInsight, Azure SQL Database and Azure Data Lake to allow customers to tailor the above architecture to meet their unique needs.

15. SSIS Integration Runtime
Lift your SQL Server Integration Services (SSIS) packages to Azure
Azure Data Factory
SSIS Integration Runtime
Cloud data sources
SSIS Cloud ETL
SQL DB Managed Instance
Cloud
On-premises
VNET
Microsoft
SQL Server
Integration Services
On-Premise data sources
SQL Server

16. Hybrid and Multi-Cloud Data Integration
Azure Data Factory
PaaS Data Integration
DATA DRIVEN APPLICATIONS
Author, orchestrate and monitor with Azure Data Factory
DATA SCIENCE AND MACHINE LEARNING MODELS
On-Prem
SaaS Apps
Public Cloud
ANALYTICAL DASHBOARDS USING POWER BI

17. Access all your data 65+ connectors & growing
Azure IR available in 20 regions
Hybrid connectivity using self-hosted IR: on-prem & VNet
Azure
Database
File Storage
NoSQL
Services and Apps
Generic
Azure Blob Storage
Amazon Redshift
SQL Server
Amazon S3
Couchbase
Dynamics 365
Salesforce
HTTP
Azure Data Lake Store
Oracle
MySQL
File System
Cassandra
Dynamics CRM
Salesforce Service Cloud
OData
Azure SQL DB
Netezza
PostgreSQL
FTP
MongoDB
SAP C4C
ServiceNow
ODBC
Azure SQL DW
SAP BW
SAP HANA
SFTP
Oracle CRM
Hubspot
Azure Cosmos DB
Google BigQuery
Informix
HDFS
Oracle Service Cloud
Marketo
Azure DB for MySQL
Sybase
DB2
SAP ECC
Oracle Responsys
Azure DB for PostgreSQL
Greenplum
MariaDB
Zendesk
Oracle Eloqua
Azure Search
Microsoft Access
Drill
Zoho CRM
Salesforce ExactTarget
Azure Table Storage
Hive
Phoenix
Amazon Marketplace
Atlassian Jira
Azure File Storage
Hbase
Presto
Megento
Concur
Impala
Spark
PayPal
QuickBooks Online
Vertica
Shopify
Xero
GE Historian
Square
Web table
* Supported file formats: CSV, AVRO, ORC, Parquet, JSON

18. Control Flow Introduced in Azure Data Factory
Coordinate pipeline activities into finite execution steps to enable looping, conditionals and chaining while separating data transformations into individual data flows
My Pipeline 1
For Each…
My Pipeline 2
Trigger
Event
Wall Clock
On Demand
Success, params
Success, params
Activity 3
Activity 1
Activity 2
Activity 1
Activity 4
Activity 2
Error, params
“On Error” Activity 1 … …

19. Azure Data Factory Updated Flexible Application Model
2/13/2020 1:38 AM
Azure Data Factory Updated Flexible Application Model
Triggers
Trigger Runs
Pipeline
Pipeline Runs
Linked Service
Data Movement
Activity
Integration Runtime
Activity
Data Transformation
Dispatch
Dataset
Activity
Activity Runs
A data factory can have one or more pipelines. A pipeline is a logical grouping of activities that together perform a task. The activities in a pipeline define actions to perform on your data. For example, you might use a copy activity to copy data from an on-premises SQL Server to Azure Blob storage. Then, you might use a Hive activity that runs a Hive script on an Azure HDInsight cluster to process data from Blob storage to produce output data. Finally, you might use a second copy activity to copy the output data to Azure SQL Data Warehouse, on top of which business intelligence (BI) reporting solutions are built.
A dataset is a named view of data that references the data and the structure of the data you want to use in your activities as inputs and outputs. Datasets identify data within different data stores, such as tables, files, folders, and documents. For example, an Azure Blob dataset specifies the blob container and folder in Blob storage from which the activity should read the data.
Before you create a dataset, you must create a linked service to link your data store to the data factory. Linked services are much like connection strings, which define the connection information needed for Data Factory to connect to external resources. Think of it this way; the dataset represents the structure of the data within the linked data stores, and the linked service defines the connection to the data source. For example, an Azure Storage linked service links a storage account to the data factory. An Azure Blob dataset represents the blob container and the folder within that Azure storage account that contains the input blobs to be processed.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. ADF: Cloud-First Data Integration Objectives
Consume hybrid disparate data
On-prem + Cloud
Grow ADF ecosystem of structured, un-structured, semi-structured data connectors
Calculate and format data for analytics
Transform, aggregate, join, normalize
Separate data flow (transformation) from control flow (orchestration)
Address large-scale Big Data requirements
Scale-up or Scale-out data movement and transformation
Support multiple processing engines
Operationalize
Support flexible scheduling and triggering mechanism for broad range of use cases
Manage & monitor multiple pipelines (via Azure Monitor & OMS)
Support secure VNET environments
Lift and Shift SSIS to the Cloud
Execute SSIS packages in ADF Integration Runtime

21. ADF: Cloud-First Data Integration Scenarios
2/13/2020 1:38 AM
Lift and Shift to the Cloud
Migrate on-prem DW to Azure
Lift and shift existing on-prem SSIS packages to cloud
No changes needed to migrate SSIS packages to Cloud service
DW Modernization
Modernizing DW arch to reduce cost & scale to needs of big data (volume, variety, etc)
Flexible wall-clock and triggered event scheduling
Incremental Data Load
Build Data-Driven, Intelligent SaaS Application
C#, Python, PowerShell, ARM support
Big Data Analytics
Customer profiling, Product recommendations, Sentiment Analysis, Churn Analysis, Customized offers, customer usage tracking, customized marketing
On-demand Spark cluster support
Load your Data Lake
Separate control-flow to orchestrate complex patterns with branching, looping, conditional processing
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Azure Data Factory
Mapping Data Flows

23. What are Mapping Data Flows?
2/13/2020 1:38 AM
What are Mapping Data Flows?
Data Flow is a new feature of Azure Data Factory that allows you to build data transformations in a visual user interface
Transform at scale, in the cloud
Code-free pipelines​ do NOT require understanding of Spark / Scala / Python / Java​
Serverless scale-out transformation execution engine​
Resilient data transformation Flows​ built for big data scenarios with unstructured data requirements​
Operationalized with Data Factory scheduling, control flow and monitoring​
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Code-free Data Transformation At Scale
Does not require understanding of Spark, big data execution engines, clusters, Scala, Python, etc
Focus on building business logic and data transformation
Data cleansing
Aggregation
Data conversions
Data prep
Data exploration
… not …

25. Modern Data Warehouse Pattern Today
Data Loading
Azure Data Factory
Databases
Ingest storage
Data processing
Serving storage
Applications
Azure Storage/ Data Lake Store
Azure Databricks
Load processed data into tables optimized for analytics
Azure SQL DW r
Load flat files
into data lake on a schedule
Read data from files using DBFS
Logs, files, and media (unstructured)
Orchestration
Clean and join with stored data
Dashboards
Azure Data Factory
Business/custom apps (structured)
Extract and transform relational data
Load to SQL DW

26. Modern Data Warehouse Pattern with Mapping Data Flows
Data Loading
Azure Data Factory
Databases
Ingest storage
Serving storage
Data Flow Data Transformation
Applications
Azure Storage/ Data Lake Store
Extract and transform relational data
Load processed data into tables optimized for analytics
Azure Data Factory
Azure SQL DW r
Load files into data lake on a schedule
Logs, files, and media (unstructured)
Azure Databricks
Clean and join disparate data
Dashboards
Scheduled & orchestrated by ADF
Business/custom apps (structured)

27. Pipeline execution of a Data Flow Activity
Design code-free ETL workflows
Copy data from on- prem, other clouds and Azure
Stage data for transformation
Build visual data transformations
Schedule triggers for your pipeline execution
Monitor processes and configure alerts
All within ADF

28. Mapping Data Flow common scenarios

29. Slowly Changing Dimension Scenario
Common DW pattern to manage changing attributes to dimension members
Graphically build code-free SCD ETL pattern to load your data warehouse
Connect directly to Azure SQL DB and Azure SQL DW
Use Lookup, Surrogate Key, Derived Column and Select transforms

30. Data De-Duplication
Use this pattern to eliminate common rows from your data
You pick a heuristic to use during duplicate matching
You can tag rows and/or remove duplicate rows
Use exact matching and/or fuzzy matching
Available as pipeline template Dedupe Pipeline

31. Load Fact Table in DW Scenario
Classic ETL pattern is easy to build in ADF’s code-free Data Flow visual data transformation environment
Add Aggregate transforms to produce calculations that you store in your analytical database schema
Use Join transform to combine data from multiple data sources and data streams inside your data flow
Land your data in your Lake folders or direct to Azure SQL DW

32. Fuzzy Lookups
Sometime when performing inline lookups, you don’t have exact matches when looking for references
Fuzzy Lookups with Soundex helps find matches based on phonetic algorithms
Very useful in data lake scenarios where joins and lookups are against data that is not normalized or cleaned

33. Data Lake Data Science Scenario
ADF supports building visual data transformations against your data directly in Data Lake locations (i.e. Azure Blob Store, Azure Data Lake Store)
Built-in handling of schema drift for frequent changes in data lake file formats, columns, and data types
Perform data exploration and data profiling across your data lake in ADF Data Flow with interactive debug data preview and quick actions

34. Resources Tutorial Videos: http://aka.ms/dataflowvideos
Patterns:
Documentation: factory/concepts-data-flow-overview
Expression Language:
Data Flow Performance guide:
Combined Links:

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