1. City of Detroit: Mobility Innovation
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Mark de la Vergne
Chief of Mobility Innovation
City of Detroit, Mayor Mike Duggan

2. unique mobility experiences
There are 700,000
unique mobility experiences
in Detroit everyday

4. Office of Mobility Innovation

5. Detroit’s Office of Mobility Innovation: Vision
Making it easier for people to get around Detroit by collaboratively ideating, piloting, operationalizing, and funding effective transit solutions to improve transit access and experience.
VISION
Office of Mobility Innovation

6. How can solutions designed for some
work for everyone?

7. Follow process, rinse and repeat
First, understand the mobility challenges of Detroiters
Then, identify and test the best ways to
solve address challenges

8. Issues we are focused on
Reducing traffic deaths
Increasing resident participation in changes to mobility and transportation
Making it easier and more attractive for residents to take transit
Building partnership with and across the private sector

9. Facilitating New Services
MoGo launch and expansion
On-street car share pilot with Maven
Making Transit goto app
Autonomous vehicle pilot in Downtown
Scooter deployment
Office of Mobility Innovation

10. Office of Mobility Innovation
Night Shift
Originally designed as a pilot to serve first/last challenge for late night Woodward customers
Discovered from interviews that this was a service people wanted on all routes, not just one
Pivoted accordingly and usage has increased significantly
Office of Mobility Innovation

11. Detroit Mobility Innovation Initiative
Unique partnership between city/state/private corporations
Three months sprint process that included customer discovery, ideation and rapid development, and selection of pilots
Implementation now under way
Office of Mobility Innovation

12. Office of Mobility Innovation
Car4You
“Car4U”
Car sharing program that gets Detroiters to key destinations.
Scope and Operation:
Public Private Partnership
GM/City of Detroit/Osborn Neighborhood Alliance (ONA)
Car share through ONA
One Requirement: Driver’s License
Launch: August 2019
Office of Mobility Innovation

13. Office of Mobility Innovation
ParkDetroit 2.0
Off-street parking apps are fragmented, making it difficult for customers
Expanding ParkDetroit to include off-street parking information and reservations
More information on on-street parking, including availability
Office of Mobility Innovation

14. Office of Mobility Innovation
Charg’D
Lack of electric vehicle infrastructure available to public in Detroit
Installing two DC Fast charging stations at on-street parking locations
Locating them adjacent to a park and coffee shop to link activities with charging locations
finan
Office of Mobility Innovation

15. Office of Mobility Innovation
FHWA and USDOT Grants
FHWA ATCMTD Grant (AWARDED)
USDOT ADS Grant (AWARDED)
$4.2M project to improve safety and connectivity on two corridors
Will utilize improvements to traffic signals, cameras, and sensors to create smart corridors
Will include DSRC connectivity
$15M project to develop clear safety standards
Partnership with University of Michigan, MCity, American Center for Mobility, MDOT, Ford, Verizon, and Henry Ford Health
Will include autonomous vehicle deployments at UM, ACM, and streets of Detroit
Office of Mobility Innovation

16. Partner with Private Options: AV Services
May Mobility Shuttle
Argo/Ford Testing
Waymo Testing
Upcoming NAVYA pilot
Office of Mobility Innovation

17. Deeper Community Engagement
Grant from Knight Foundation
Deepen our relationship with the community by hiring residents to guide conversations and lessons learned in their own neighborhood
Begin these conversations with 1 to 2 community managers.
Community managers will be from Osborn, will be paid a living wage, and will assist in the relationship building.
Office of Mobility Innovation

18. City of Detroit: Mobility Innovation
All font should be Montserrat
Text within content blocks should be 12pt font
To edit Department in the lower right corner, click Slide, Edit Master. In top “Master” slide edit Department name in footer
Mark de la Vergne
Chief of Mobility Innovation
City of Detroit, Mayor Mike Duggan