1. Organisational Structure Report
Publication date:
June 2018
Next publication:
October 2019
Organisational Structure Report

2. CEO: Pieter Engelbrecht
Organisational Structure
Group Operational Structure
CEO: Pieter Engelbrecht

3. Organisational Structure
Overview
Shoprite Holdings Limited is an investment holding company whose combined subsidiaries constitute the largest fast moving consumer goods (FMCG) retail operation in Africa, with 2,301 corporate stores and 388 franchise stores across 15 countries on the African continent and Indian Ocean islands
Shoprite Holdings Ltd is a public company listed on the JSE Limited in the “food retailers and wholesalers” sector, with secondary listings on both the Namibian and Zambian Stock Exchanges
The Group runs a centralised business from its headquarters in the Western Cape province of South Africa
Leadership
Shoprite Holdings has a unitary Board structure comprising nine non-executive directors and four executive directors
The Board is collectively responsible to the shareholders of Shoprite Holdings for the long-term success of the Group and for its overall strategic direction, values and governance
Whitey Basson announced his retirement in November 2016, after 37 years with the Shoprite Group
Pieter Engelbrecht, former COO, took over as CEO in January 2017
Group management regarding brands has been restructured in order to, in the words of Pieter Engelbrecht provide “even more focus on the customer”. This restructure will further clearly position the Checkers and Shoprite brands as serving differing shopper needs and profiles
Willem Hunlun has been appointed COO of the Checkers brand, Andrew Gardener, COO of the Shoprite brand and Gerhard Fritz COO of non-SA
This change is key, and suppliers will need to increasingly ensure that each retail brand is treated independently in terms of range, packaging, and shopper marketing campaigns, amongst many other things

4. Organisational Structure
Group Mission
To deliver low prices in a world-class shopping environment to customers across the African continent.
To bring choice, quality products and job creation to communities in all the countries they serve.
To continue being the number one retailer in Africa through a steadfast commitment to the values they hold dear.
To become the global leader in customer service, putting the customer first in all things they do.
To continue being relevant to and trusted by the communities they serve, by being part of a broader community and demonstrating that they #ActForChange.
To treat all people with respect and integrity, keeping their promises and acting fairly in all dealings

5. Organisational Structure
Store Format
Trading Brands
Position
Target Shopper
Ranging and Trading area
Everyday low prices with focus on lowest prices on basic foods
LSM 4 – 7
Wide selection of groceries and household products.
Value-added services.
2, ,000m2
No-frills discounter
“When we save, Usave”
LSM 1 – 5
A limited range of essential fast-moving lines Approximately 1,500 SKUs. m2
m2 (Usave Mini)
Better and Better
LSM 8 – 10
Wide selection of groceries, household products, fresh and convenience foods and speciality lifestyle ranges of wine and coffee. Value-added services.
2,800 – 4,500m2
Bigger and Better
Same speciality food selections as Checkers, but within large-format stores that encourage bulk rather than convenience shopping. The GM ranges are far wider in Hyper stores, focusing on categories like small appliances, pet accessories, garden and pool care, outdoor gear, home improvement, homeware, baby products, toys and stationery.
7,500 – 9,500m2
Note: Target Shopper is the specific group of shoppers the retailer have identified and decided to aim its marketing efforts and merchandise towards. The target shopper varies from the shopper profile

6. Organisational Structure
Store Format
Trading Brand
Positioning
Target Shopper
Ranging and Trading area
“Your family friend”
Personal, value-conscious and service-orientated image. Relaxed family Shopping
LSM 5 – 10
Groceries, butchery, bakery, delicatessen, fruit and vegetables, fast foods and sometimes a wine department. Value-added services
,500m2
“Aisles of big savings”
LSM 4 – 8
Groceries, butchery, bakery, delicatessen, fruit and vegetables and fast foods – depending on store size and customer profile
,500m2
Superettes
Shopping convenience from early until late
LSM 3 – 7
Basic groceries, bakery, pre-packed fresh meats, dairy products, cool drinks, cigarettes, sweets, peanuts, biltong – snacks. Take-away section m2
Medium-sized
supermarkets with limited
service departments
LSM 3 – 6
Basic groceries, toiletries, essential household hardware, bakery, butchery, deli, fast foods/home meal replacements, fruit and vegetables
Note: Target Shopper is the specific group of shoppers the retailer have identified and decided to aim its marketing efforts and merchandise towards.
The target shopper varies from the shopper profile

7. Organisational Structure
Non-Executive Directorate
Name
Position
Appointed
CH Wiese
Non-Executive Director: Chairman
1991
JW Basson
Non-Executive Vice-Chairman
2017
CG Goosen
Non-Executive Director
2014
JA Louw
Independent Non-Executive Director
JJ Fouché
2012
ATM Mokgokong
JA Rock
JF Basson
EC Kieswetter
Lead Independent Non-Executive Director
2015
JD Wiese
Alternative Non-Executive Director
2005
JAL Basson

8. Chief Executive Officer Pieter Engelbrecht
Organisational Structure
Executive Directorate
Chief Executive Officer
Pieter Engelbrecht
GM Retail Investments
EL Nel
COO Checkers
Willem Hunlun
COO Shoprite
Andrew Gardener
COO non-SA
Gerhard Fritz
Divisional Manager B Harisunker
Chief Financial Officer M Bosman
Chief Operating Officer TBC
Note: BR Weyers (GM Product Development) and AE Karp (GM Furniture Division) both retired as directors in 2017

9. Organisational Structure
Shareholdings
The largest single shareholder in Shoprite remains its founder, Christo Wiese, with 16.89%

10. Maryla Masojada. |. Lead Analyst Carey Leighton. |
Maryla Masojada | Lead Analyst Carey Leighton | Associate Retail Analyst