1. Surface Treated Pigments
New product launch by Neelikon

2. Surface Treated Pigments
Types of Treatment
OTS Treated – ST 101
FHS Treated – ST 102
SSI Treated – ST 103
PGS Treated – ST 104

3. List of Products Talc Lavanya Elegans Lavanya Flamingo Lavanya Laal
Lavanya Sooraj
Lavanya Chaandni
Lavanya Kuku
Lavanya Lilac

4. APPLICATIONS FOR SURFACE TREATED PIGMENTS

5. OTS TREATED : ST 101 Chemical Name:- TRIETHOXYSILYLOCTADECANE
Key Benefits:-
Lubricious skin feel and aesthetics
Enhanced compressibility in pressed powders.
Water repellency.
Improved wetting and dispersion capability.
Improved skin adhesion.
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6. Product name Features Application Talc Lavanya Laal ( Red Iron Oxide)
Lavanya Sooraj ( Yellow Iron Oxide)
Lavanya Chaandni (Titanium Dioxide)
Lavanya Kuku(Black Iron Oxide)
Lavanya Elegans (D&C Red 7 Ca lake)
Strong hydrophobicity
Excellent dispersibility in various oil, Moist / creamy texture, Waterproof
Low Viscosity Dispersion
Powder foundation
Loose powder
Liquid/Cream foundation
Air Cushion
Mascara
Lipstick / Lip-gloss
Eye shadow
Blusher

7. HYDROPHOBIC - Water Repellent
Difference between treated and untreated pigment when dispersed in water.

8. FHS TREATED : ST-102 Key Benefits:-
Chemical Name:- (1H,1H,2H,2H-PERFLUOROOCTYL)TRIETHOXYSILANE
Key Benefits:-
Strong hydrophobicity and lipophobicity
Long Lasting
Smooth Texture/spreadability

9. Product name Features Application Lavanya Laal ( Red Iron Oxide)
Lavanya Sooraj ( Yellow Iron Oxide)
Lavanya Chaandni (Titanium Dioxide)
Lavanya Kuku(Black Iron Oxide)
Lavanya Elegans (D&C Red 7 Ca lake)
Strong hydrophobicity and lipophobicity
Provide Long lasting effect /long wearing, Smooth/spreadability
Waterproof and sebumproof
Powder foundation
Liquid foundation
Eye shadow
Water resistant makeup

10. HYDROPHOBIC - Water Repellent
LIPOPHOBIC - Oil Repellent
Difference between treated and untreated pigment when dispersed in Water and Oil.

11. SSI TREATED : ST-103 Chemical Name:- POLY(DIETHYLSILOXANE)
Key Benefits:-
Excellent spreading and blending
Improved solubility of Sunscreen ingredients
Superior slip
Light, dry skin feel
Cuts tackiness of other raw materials

12. Product name Features Application Lavanya Laal ( Red Iron Oxide)
Lavanya Sooraj ( Yellow Iron Oxide)
Lavanya Chaandni (Titanium Dioxide)
Lavanya Kuku(Black Iron Oxide)
Lavanya Elegans (D&C Red 7 Ca lake)
Lavanya Flamingo (D&C Red 6 Ba lake)
Lavanya Lilac (D&C Red 27 Al. Lake)
Excellent Blending
Uniform Dispersion
Improved Solubility of sunscreen ingredients
Light/Dry skin feel
Powder foundation
Loose powder
Liquid/ Cream foundation
Lipstick
Lip-gloss
Eye shadow
Blusher

13. PGS TREATED : ST-104 Key Benefits:- Hydrophilicity
Chemical Name:-
METHOXY(POLYETHYLENEOXY) PROPYLTRIMETHOXYSILANE
Key Benefits:-
Hydrophilicity
Improved wetting in aqueous system
Dispersion in water with low share mixing
Capability to achieve high pigment loading
Less sedimentation in water

14. Product name Features Application Lavanya Laal ( Red Iron Oxide)
Lavanya Sooraj ( Yellow Iron Oxide)
Lavanya Chaandni (Titanium Dioxide)
Lavanya Kuku(Black Iron Oxide)
Lavanya Elegans (D&C Red 7 Ca lake)
Lavanya Flamingo (D&C Red 6 Ba lake)
Lavanya Lilac (D&C Red 27 Al lake)
Hydrophilicity
Uniform Dispersion in water
Improved wetting in aqueous system
High pigment loading
Less sedimentation in water
Cosmetic emulsions
Liquid eyeliners
Oil in water foundation
Mascara
Water based concealers

15. Hydrophilic – Water Dispersible
Difference between treated and untreated pigment when dispersed in water.

16. Thank you!!!