1. AS90843: Internal Features of A Large Business
corporate social responsibility (costs and benefits).

2. Corporate Social Responsibility (CSR)
CSR requires an awareness of the impact of the business organisation on the community and stakeholders.
CSR means organisations take responsibility for those effects (positive and negative).
Minimise the negative effects and maximise the positive.
EXAMPLES of CSR:-
Community workdays / consultation with the community on decisions / minimising pollution………….

3. Csr – corporate philanthropy
Corporate philanthropy – giving money (goods) to charities and causes that they are aligned with
Philanthropy is seen as an ultimate sacrifice for a business as it gives away their profits.

4. Doing csr
Creating a system that ensure the business operations reflect the need of the wider community.
-ongoing commitment in the long term
- an approach across the organisation rather than a department or individuals
CSR needs to be planned and evaluated to be able to measure its outcome and results. Objective analysis required

5. Implementing csr
Seeing the organisation as a member of the community. Must be objective – therefore often completed by outside agencies
Process
Identify stakeholders and their needs and values
Identify the positive impacts on stakeholders
Identify the negative impacts on stakeholders
Minimising and Maximising of the impacts
Other ways to positively affect stakeholders

6. Costs of csr Expensive – raise costs No immediate positive benefits.
CSR commitment may be cut due to immediate financial concerns
Can give non CSR competitors a financial edge in the short term

7. Benefits of csr Increase in productivity – staff morale
Brand awareness - publicity
Increase in sales
Social sustainability
Long term and not directly related

8. CSR Maori Business concept: Putake
Putake – the reason for being
This links with the idea that CSR is for the wider benefit of the community

9. Business ethics
CSR reflects the approach that organisations will do the right thing in the eyes of the community to which they operate and serve.
This is an ethical approach which organisations are keen to undertake
Being aware of the organisations effects allow the decision maker of the organsiation to act ethically and this is viewed positively

10. Finally…. Key Terms Corporate Social Responsibility
Workbook reference
Corporate Social Responsibility
Corporate Philanthropy
Stakeholder community
Objective analysis
Sustainability
Putake
Case Studies – Vodafone NZ, BNZ, NZ Post details on Moodle
Pages…40-44
Summarising Case Study – 44 – 54
Practice Assessment Question 55-58