1. S-Curve Mapping Template
S-Curve Mapping is the process used to identify the different phases of evolution of a product, service, or business process to identify innovation opportunities for competitive advantage. S-curve maps plot product or industry performance along the axes of time and performance. The model can be used to determine how mature and established an organization is within the industry or how well-developed the industry is itself. The location of a product or industry on the S-curve can be used to infer the potential risks and opportunities that can arise when either entering the industry with a new product or using products already on the market. Broadly, this model assumes the products and industries follow a life cycle that consists of development, growth and eventual decline. In line with this assumption, the four phases on the S-curve are Incubate, Scale, Maturity and Discontinuity.
Want more tools and templates? Visit

2. S-Curve Mapping Template
Incubate
Scale
Maturity
Discontinuity
New concepts or ideas being tested in the market
Hypergrowth, gaining consumer acceptance
Will established, widely used offerings with low growth
Declining sales, alternative offerings or competitors taking market share
Products, Services or other Offerings
Key Risks/Challenges
Strategic Options
Want more tools and templates? Visit

3. Join the upBOARD Community to instantly find, customize or create your own business processes including:
Interactive online templates
Full business processes
Dashboards & analytics
Team collaboration tools
Want more tools and templates? Visit