1. Mission Statement Template
A Mission Statement defines the fundamental purpose for why a company exists and may include aspects of the organization’s scope and values. A Mission Statement is arguably the most critical tool an organization can have to communicate to employees, customers, shareholders, and the world at large, in a succinct sentence or two, what it is trying to create or achieve on a daily basis. It represents the organization’s core beliefs about itself and its desired impact. It is different from a vision statement, which defines and describes what the organization wishes to be in the future. Use the questions on the next slide to help create your Mission Statement.
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2. Mission Statement Template
Purpose
Why was this business created? What goals are you trying to achieve
Who
Who are your customers? Why are they your customers?
What
What do you want your business to be known for? What do you do?
Stand-Outs
What makes your business stand out? Why should a customer choose YOU?
Beliefs & Aspirations
What are the organization's core beliefs and what is the organization trying to create or achieve?
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3. Mission Statement Template
Enter Mission Statement Here
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