1.
UNITED WAY
CAMPAIGN
UNITED WAY FOR SOUTHEASTERN MICHIGAN

2. In Southeastern Michigan, 44 percent of households struggle to afford basic necessities — and the problem is growing.
If families can’t meet their basic needs now, they can’t prepare for the future.
We know these problems are complex. But we also believe we can reverse the trend if we work together.
UNITED WAY FOR SOUTHEASTERN MICHIGAN

3. STRUGGLING HOUSEHOLDS IN OUR REGION
In every city in Southeastern Michigan, there are households that don't have enough income to afford their basic needs.
Canton: 22% of households 
Birmingham: 19% of households 
Shelby Township: 32% of households
Oakland County
32.7%
Macomb County
38.5%
Wayne County
56.0%
These households lack savings accounts or assets to fall back on during tough times. In many cases, they are just one car repair or hospital bill away from real financial crisis.
Note: Please select city examples to meet your specific needs from the county-by-county ALICE breakdown
UNITED WAY FOR SOUTHEASTERN MICHIGAN

4. 2017 ALICE SURVIVAL BUDGET: SE MICHIGAN
THE ALICE SURVIVAL BUDGET
United Way’s ALICE report redefines the way that we measure economic hardship. The ALICE budget calculation:
Identifies the true cost of living according to actual expenses
Recognizes that cost of living varies by region and adjusts accordingly
Is based on the cost of “survival” and does not include savings
2017 ALICE SURVIVAL BUDGET: SE MICHIGAN

5. WE WORK TO ENSURE THAT: Families can meet their basic needs.
Children are ready for school. 
People are equipped with skills to build a better life. 
UNITED WAY FOR SOUTHEASTERN MICHIGAN

6. HOW WE DO IT UNITED WAY FOR SOUTHEASTERN MICHIGAN
WE HELP FAMILIES GET OUT OF CRISIS — AND STAY OUT
WE TACKLE THE ROOT CAUSES OF OUR COMMUNITY’S PROBLEMS
WE BRING PEOPLE TOGETHER TO CREATE SUSTAINABLE CHANGE
OUT OF CRISIS: If families can’t meet their basic needs now, they can’t prepare for the future. Through strategic investments and innovative partnerships with corporations and nonprofits, we work with limited resources to help as many families as possible. 
ROOT CAUSES: We focus on addressing longstanding challenges like child care access, literacy education and social services support. We work to strengthen institutions, fix broken systems, and make changes through policy and partnership. 
BRING PEOPLE TOGETHER: For more than 100 years, we have worked collaboratively with nonprofit, for-profit and government agencies to accomplish what no entity can do alone.
UNITED WAY FOR SOUTHEASTERN MICHIGAN

7. EVERY FAMILY SHOULD BE ABLE TO MEET THEIR BASIC NEEDS
Every year, nearly 200,000 people contact our helpline in times of crisis. 
Examples of our programs and initiatives:
2-1-1 helpline
Meet Up and Eat Up
Better With Breakfast
No More Empty Backpacks
Our team connects them with available resources to help them meet their immediate needs, and become stable.
We work with local and statewide partners to tackle the root causes of basic needs insecurity through policy changes and innovative community support programs.
UNITED WAY FOR SOUTHEASTERN MICHIGAN

8. EVERY CHILD SHOULD BE PREPARED TO SUCCEED IN SCHOOL
Forty percent of children in our region are not prepared to start kindergarten, and kids who fall behind struggle to catch up.
Examples of our programs and initiatives:
Early Learning Communities
Ready4K
ABCMouse
Summer Spark
Our programs connect parents and caregivers with resources to help their children succeed, like literacy tools and high-quality child care programs. We also work to ensure that students have the school supplies they need and access to quality after-school and summer programs.
UNITED WAY FOR SOUTHEASTERN MICHIGAN

9. EVERY PERSON SHOULD HAVE THE SKILLS TO BE FINANCIALLY STABLE
In our region, a family of four with two working adults needs a total income of $74,780 to afford basic necessities. In Michigan, 61 percent of jobs pay less than $20 per hour. 
Families that can't make ends meet also struggle to save for the future.
Examples of our programs and initiatives:
Financial coaching
Tax preparation
Advocacy efforts
We help people gain skills and access to good jobs. We also connect them with financial coaching and tax preparation so they can keep more of what they earn, learn how to budget and better provide for their families.
UNITED WAY FOR SOUTHEASTERN MICHIGAN

10. STORIES UNITED WAY FOR SOUTHEASTERN MICHIGAN FINANCIAL STABILITY:
A STORY OF HOPE
“Access for All sent me on my way with everything I needed.” — La’Tasha Smith, Access for All graduate
UnitedWaySEM.org/Access
BASIC NEEDS:
BREAKFAST AFTER THE BELL
“We believe we’re saving lives.” — Matthew Dailey, Hazel Park High School Principal
UnitedWaySEM.org/Breakfast
READY FOR SCHOOL: HELPING CHILDREN SOAR
“If we take our children and do what’s necessary, our children can soar.” — Danyelle Swift, child care owner/operator
UnitedWaySEM.org/Soar
UNITED WAY FOR SOUTHEASTERN MICHIGAN

11. HOW YOU CAN HELP
UnitedWaySEM.org
UNITED WAY FOR SOUTHEASTERN MICHIGAN

12. YOUR DOLLARS MAKE A DIFFERENCE
When you give to United Way, your dollars go further to support
programs that help people improve their lives.
BRIGHTER FUTURE: Connect five families with Ready4K, a text message support program for parents, by donating $2 per paycheck for a year. 
FUEL SUMMER: Fund a week of physical activity for kids at a Meet Up and Eat Up summer meal site by donating $5 per paycheck for a year. 
SUCCESS: Connect 52 people to food pantries, emergency shelter and other resources through our helpline by donating $10 per paycheck for a year.
DELIVER A BRIGHTER FUTURE
FUEL A CHILD’S SUMMER
SET PEOPLE UP FOR SUCCESS
UNITED WAY FOR SOUTHEASTERN MICHIGAN

13. ADVOCATE WITH UNITED WAY
When you advocate with United Way, lawmakers take notice. We rally our partners and supporters to advance the United Way mission by advocating for meaningful change at the local, state and national levels.
Stay up to date and take action through our advocacy alerts: UnitedWaySEM.org/AdvocacyAlerts
UNITED WAY FOR SOUTHEASTERN MICHIGAN

14. UNITED WAY FOR SOUTHEASTERN MICHIGAN
Our volunteers are passionate about the community, and our Seasons of Caring initiative makes it easier than ever to make a difference all year long.
Join United Way as a volunteer and make a difference this season — and every season: UnitedWaySEM.org/Volunteer
UNITED WAY FOR SOUTHEASTERN MICHIGAN

15. (COMPANY NAME) UNITED WAY HISTORY
This is the place to include information regarding your company’s involvement and history with United Way.
• Include narrative bullets
• History of the relationship
• Past giving history
• Campaign highlights
UNITED WAY FOR SOUTHEASTERN MICHIGAN

16. CAMPAIGN DATES
This is a place to communicate information regarding events surrounding your company’s United Way campaign, including the start and end date.
• Campaign kickoff
• Bake sale
• Ice cream social
• Campaign end
UNITED WAY FOR SOUTHEASTERN MICHIGAN

17. 2019-20 CAMPAIGN CHAIRPERSON
Introduce the person(s) that will be leading your company’s campaign efforts.
• Name
• Title
• Division
• Phone number •
UNITED WAY FOR SOUTHEASTERN MICHIGAN

18. CAMPAIGN GOALS
Enter your campaign goal(s). Goal(s) could be based on % of participation, overall dollars raised, average gift, Leadership Giving, etc.
• Participation: XX%
• Participation goal: XX%
• Average gift: $XXX
• Average gift goal: $XXX
UNITED WAY FOR SOUTHEASTERN MICHIGAN

19. THANK
YOU!
UNITED WAY FOR SOUTHEASTERN MICHIGAN