1. Articulating your Value Proposition is customer language…
WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator)
DEFINE ‘A’
The Audience
What types of
companies, people, buyers
do you typically work with?
PAIN #1
PAIN #2
PAIN #4
DEFINE ‘B’
The Goal
What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer.
PAIN #3
DEFINE ‘C’
The Tactics
What tactics does
your business use to solve
your customers’ problems?
DEFINE ‘D’
The Differentiator
When customers buy your product or solution, what outputs do they consider to be the most valuable?
WHAT IS YOUR VALUE PROPOSITION?
Source: Brainrider

2. Articulating your Value Proposition is customer language…
WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator)
DEFINE ‘A’
DEFINE ‘B’
DEFINE ‘C’
DEFINE ‘D’
The Audience
The Goal
The Tactics
The Differentiator
What types of
companies, people, buyers
do you typically work with?
What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer.
What tactics does
your business use to solve
your customers’ problems?
When customers buy your product or solution, what outputs do they consider to be the most valuable?
Owners of fast growing SMEs
PAIN #1
Need to remove any unproductive behaviours & attitudes of their team
Developing the habits of high performance in the team
Through ‘hands on’ coaching of the owner & senior mgt in practical management skills
PAIN #2
PAIN #3
PAIN #4
WHAT IS YOUR VALUE PROPOSITION?
We help owners of fast growing SMEs remove unproductive behaviours & attitudes of their team by developing the habits of high performance with ‘hands on’ coaching of the owner & senior mgt in practical management skills
Source: Brainrider

3. Articulating your Value Proposition is customer language…
WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator)
DEFINE ‘A’
DEFINE ‘B’
DEFINE ‘C’
DEFINE ‘D’
The Audience
The Goal
The Tactics
The Differentiator
What types of
companies, people, buyers
do you typically work with?
What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer.
What tactics does
your business use to solve
your customers’ problems?
When customers buy your product or solution, what outputs do they consider to be the most valuable?
Owners of fast growing SMEs
PAIN #1
PAIN #2
Need to bring order to the chaos that often ensues whilst the business is growing and evolving
By creating systems for each part of the business
Holding the owner accountable to get the boring (but critical) stuff done
PAIN #3
PAIN #4
WHAT IS YOUR VALUE PROPOSITION?
We help owners of fast growing SMEs bring order to the chaos of an evolving business by creating systems for each part of the business with strong accountability to get the boring (but critical) stuff done
Source: Brainrider

4. Articulating your Value Proposition is customer language…
WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator)
DEFINE ‘A’
DEFINE ‘B’
DEFINE ‘C’
DEFINE ‘D’
The Audience
The Goal
The Tactics
The Differentiator
What types of
companies, people, buyers
do you typically work with?
What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer.
What tactics does
your business use to solve
your customers’ problems?
When customers buy your product or solution, what outputs do they consider to be the most valuable?
Owners of fast growing SMEs
PAIN #1
PAIN #2
PAIN #3
Need to grow customer numbers, revenue and most importantly profit
Implementing the
5 Ways Business Development model
A practical sales & marketing plan
PAIN #4
WHAT IS YOUR VALUE PROPOSITION?
We help owners of fast growing SMEs grow customers, revenue & profit by harnessing the power of the
5 Ways Business Development model with a practical Sales & Marketing plan
Source: Brainrider

5. Articulating your Value Proposition is customer language…
WHAT IS A VALUE PROPOSITION? We help (A = audience) do (B=Goal) by doing (C=Tactics) with (D=Differentiator)
DEFINE ‘A’
DEFINE ‘B’
DEFINE ‘C’
DEFINE ‘D’
The Audience
The Goal
The Tactics
The Differentiator
What types of
companies, people, buyers
do you typically work with?
What problems do your customers typically come to you with? Describe the pain point from the perspective of the customer.
What tactics does
your business use to solve
your customers’ problems?
When customers buy your product or solution, what outputs do they consider to be the most valuable?
Owners of fast growing SMEs
PAIN #1
PAIN #2
PAIN #3
PAIN #4
Need to help to prioritise the 101 plates that they feel they need to be spinning
By setting goals in a 90 day action plan
Having focused weekly sessions to review progress
WHAT IS YOUR VALUE PROPOSITION?
We help owners of fast growing SMEs to prioritise the 101 plates that they feel they should be spinning
by setting clear goals in their 90 Day Action Plan with focused weekly sessions to review progress
Source: Brainrider