1. ACTIVITY: OUTLINE A VALUE PROPOSITION1
STEP ONE
SELECT AN INNOVATION NOW POST FROM THIS WEEK
Select one of this week’s Innovation Now posts. This post should outline a problem and describe an innovation to address it.
STEP TWO 2
COMPLETE THE VALUE PROPOSITION CANVAS
Use the Value Proposition canvas tool to outline a value proposition to address this problem. You’ll need to start by identifying the customer and their pains/gains/jobs. From there, brainstorm what a product might do to address those. 3
STEP THREE
DEFINE AN INNOVATION & VALUE PROPOSITION TO ADDRESS THE PROBLEM
After a short brainstorming session, narrow down possibilities to refine the proposed innovation and articulate a value proposition that address the problem.