1. Best Practices for Engaging Your Members

2. Relevance:
Engaging members at all stages of their membership will help them maximize their Rotary experience and continue to find value in it

3. Learning Objectives
At the end of this session, District Membership Chairs should be able to help clubs:
1) Use Rotary tools and resources to
understand why members leave
2) Develop strategies for engaging
members at different stages of
their membership

4. Surveys & Action Plans
Members are particularly vulnerable to leaving during two phases: before their third year and again after their tenth. But members can leave or become unhappy in Rotary
at any time.
Encourage clubs to:
Learn why members leave by interviewing them, and asking them to complete the exit survey in
Understanding Why Members Leave
Learn what their members like and dislike
about the club, using the membership
satisfaction survey in Enhancing the Club
Experience, then develop an action plan

5. Maximize the Rotary Experience
Implementing results from a member satisfaction survey demonstrates to
members that their input is valued
Clubs should strive to find ways to
engage your members at all stages of
their membership to help them
maximize their Rotary experience

6. Discussion Questions

7. Engage All Members
What are ways clubs can involve members who avoid projects, activities, and leadership roles?

8. How can a club maximize its members’ collective talent?
Member Interests
What if a club’s activities don’t reflect the skills and interests of your members?
How can a club maximize its members’ collective talent?

9. How can clubs engage members who are at different stages of
Engagement Stages
How can clubs engage members who
are at different stages of
their membership?

10. How can clubs recognize members for their efforts?
Member Recoginition
How can clubs recognize members
for their efforts?

11. Change Management What did you learn from the last
member who left your club and
what changes has your club made
as a result?

12. How can clubs promote or change their meetings to get members
Club Promotion
How can clubs promote or change
their meetings to get members
excited about coming?

13. Divide into five groups based on these membership stages:
Less than one year
1-2 years
3-5 years
6-10 years
10 or more years

14. My Rotary Resources Best practices for engaging members
Strengthening your membership: creating your membership development plan
Membership assessment tools:
Improving your member retention: retention assessment and analysis
Enhancing the club experience: member satisfaction survey
Understanding why members leave: exit survey
Be a vibrant club
Get more out of membership: connect for good
Rotary club health check
Understanding membership reports: getting started
Rotary club central reports:
Member viability and growth report & Membership termination profile