2. Communication and marketing
Time to Change is a growing movement of people changing how we all think and act about mental health. We use behaviour change strategy, audience insight and creative marketing to fight stigma and discrimination.

3. In Your Corner | Ask Twice
Films

4. In Your Corner | Ask Twice
October: In Your Corner Adults
Those who are ‘colder to mental health’. They don’t see the relevance, and tend to be uncomfortable about the topic.
Men and women (primarily men), aged 25-44, C1C2D
November: In Your Corner Young people
Young people, most of whom will not have experience of mental health problems. And parents.
Young people aged 11-18
Parents of young people aged 11-18
February: Time to Talk Day
People who are warmer to the topic of mental health. Particularly popular with workplaces, schools and in community settings

5. Time to Talk Day

6. Meet Charlie
Chatbot, Charlie3000

7. Working with you

8. Changing local attitudes and behaviours
This year, you could make the most of:
Films, posters, beer mats, graphics... (many are editable)
The national buzz created by the campaigns
Insight on audiences, motivations, messaging
Hopefully:
Improving engagement and response
Saving you effort, time and money

9. Changing local attitudes and behaviour
Perhaps you have:
Big screens in public areas?
Small screens in buildings?
Owned poster sites?
Social media channels?
Good contacts with local businesses?
Whatever you have access to, we have the materials.
(Again, many of these are editable.)

10. What do you want to achieve?

11. What do you want to achieve?

12. What do you want to achieve?

13. Questions?
Pick up a campaigns
hubs pack from us