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Eagle Challenge Learning Target: Describe market segmentation methods used to identify target market How to protect intellectual property. Standard OE3.

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Presentation on theme: "Eagle Challenge Learning Target: Describe market segmentation methods used to identify target market How to protect intellectual property. Standard OE3."— Presentation transcript:

1 Eagle Challenge Learning Target: Describe market segmentation methods used to identify target market How to protect intellectual property. Standard OE3

2 Competition – the struggle between companies for customers. Two kinds:
Price Competition – focuses on the price Nonprice Competition – factors not related to price such as quality, service, location, reputation.

3 Monopolies When there is no COMPETITION and one firm controls the whole market. U.S. Government allows only a few, such as utility companies. Standard OE3

4 Profit – the money earned from conducting business after all costs and expenses are paid.
Profit is the motivation for taking a risk. Profits are high when sales are high and costs are low. Standard OE3

5 Market Share the portion of a market controlled by a particular company or product Standard OA5

6 Price Gouging - Pricing products unreasonably high when the need is great or when consumers do not have other choices Standard OA5

7 Whistle Blowing Reporting an illegal action of one’s employer
is a person who exposes any kind of information or activity that is deemed illegal, dishonest, or not correct within an organization that is either private or public Standard OA5

8 Math TIME LT: Use tables, graphs, diagrams, and charts to obtain or convey information Standard AD4


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