1. Baker’s Four Strategies of Influence Template
Baker’s 4 Strategies of Influence are four different persuasion methods that can be used for a variety of purposes. Baker’s strategies are broken down into two main styles and two approaches. Push styles are more assertive methods for proving a point. By contrast, pull styles involve using more subtle persuasion tactics. The logic approach requires the use of hard facts and figures to provide a rationale for the argument the individual is making. An individual could also use the emotional approach, which involves playing on people’s emotions in order to persuade them of your reasoning. The styles and approaches are used to make different combinations of tactics. In order to use Baker’s strategies effectively, the individual must be able to accurately assess the situation to determine which strategy is most appropriate.
Use this template to assess the different approaches you can take towards a given situation.
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2. Baker’s Four Strategies of Influence Template
Push Style
Pull Style
Logical
Approach
Investigator
Calculator
List an approach that involves very carefully and sometimes aggressively arguing a point in a very well-outlined manner.
List an approach that is less assertive, and instead argues points by highlighting the constructive parts of the arguments and the illogical points of the opponent.
Emotional
Motivator
Collaborator
List an approach that persuades others of the utility of a concept, the motivator uses a sentimental approach that draws upon important societal and humanitarian values such as strong character and morality.
List an approach that engages individuals’ emotions by including them in the decision-making process. Emotions get involved because the individual feels as though they are invested in the outcome.
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