1. Purpose Statement Template
The Purpose Statement defines the basic customer needs the organization exists to fulfill. Not associated with a definitive end point, time frame, or deadline, Purpose Statements essentially answer the question “what business are we in?” in a broad yet focused way. When developing a Purpose Statement, it is helpful to answer the following questions:
Why do we exist?
What is the fundamental human need we are fulfilling?
What would the world lose if our business ceased to exist?
Why is our business important?
It is best to avoid sterile descriptions like “we exist to make X products and sell them to Y customers”. A good Purpose Statement is broad, fundamental, inspirational and enduring; it captures the essence of the organization and serves to guide the business for decades.
Use the questions on the next slide to help create your Purpose Statement.
Want more tools and templates? Visit

2. Purpose Statement Template
The purpose of the
Enter name of your service, product or business.
is to provide/produce
Enter the core value of what you do.
for
Enter the customer, group, member or stakeholder you serve.
so that
Enter the core benefit to those you serve.
Purpose Statement
Combine answers from the above cells to create a Purpose Statement.
Want more tools and templates? Visit

3. Purpose Statement Template
Enter Purpose Statement Here
Want more tools and templates? Visit

4. Join the upBOARD Community to instantly find, customize or create your own business processes including:
Interactive online templates
Full business processes
Dashboards & analytics
Team collaboration tools
Want more tools and templates? Visit