1. Value Disciplines Model Template
The Value Disciplines Model was developed by Michael Treacy and Fred Wiersema in their book The Discipline of Market Leaders and suggests that in order to be viable a business must be successful in three key areas: Customer Intimacy, Product Leadership, and Operational Excellence. In addition, if an organization wants to become a market leader, it must excel in one of these areas.
Product Leadership – The Product Leadership discipline is about leading the category in product development. Often this discipline is a challenge for companies because it requires significant investment in product research and development, as well as continued investment in order to stay a step ahead of the competition. List how you will attain product leadership.
Operational Excellence – This discipline centers around the principal of low price and hassle-free service. Basically, the company aspires to be the market leader through a combination of price and convenience. List how you will attain operational excellence.
Customer Intimacy – This discipline is about not only understanding the customer’s needs and wants, but rather going beyond that by providing a full range of services to help customers on demand. List how you will attain customer intimacy.
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2. Value Disciplines Model Template
Minimum Threshold to Compete
Product Leadership
Customer Intimacy
Operational Excellence
Product Leadership
Operational Excellence
Customer Intimacy
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