1. Product and Distribution Update

2. Product and Distribution Update
Core Cleaning Products
MR-82, MR-35, MP-21, MO-14, MP-29T, MP-23
Recently Added Accounts
Update on Navistar Program
Service Areas, Program Details

3. Core Cleaning Products

4. Core Cleaning Products
What is it for?
-remove diesel soot, road grime, and grease and oxidation
-use as daily wash for:
-aluminum trailers
-fuel tanks
-wheels
-tankers

5. Core Cleaning Products
Why should my customer buy this ?
-concentration about double of standard competitor
-greater capability to customize
-reduced consumption due to concentration
-while not a pleasant product, it is much safer than competition
*this product should be used as directed and tested in an inconspicuous area first. Not to be used on polished aluminum.

6. Core Cleaning Products
Who are my customers for this product?
-heavy duty fleets that clean their own trucks and trailers
-mobile truck wash companies
-drive in truck washes
-dairy fleets and aluminum flatbeds

7. Core Cleaning Products
What is it for?
-removing chlorides from metal, carpet, plastic, rubber, and upholstery
-chlorides include common rock salt as well as all liquid deicing agents such as magnesium, calcium and sodium chloride.

8. Core Cleaning Products
Why should my customer buy this?
-corrosion is a $25 billion problem in Canada and every major fleet has identified chlorides as making that problem worse.
-fleets will see a drastic reduction in time spent cleaning fleet and damage due to power washing
-actually removes chlorides so that they cannot hold moisture against the metal surface.

9. Core Cleaning Products
Who are my customer for this product?
-every truck and trailer on the road.
-focus on municipalities, roads departments, private roads contractors (like Miller, etc.)
-marinas, school bus fleets, transit fleets
-car/truck washes, mobile wash companies

10. Core Cleaning Products
MR-35 works, here are some before and after pictures of a salt spreader and a liquid deicing truck. The salt spreader is from the City of Ottawa, the tanker is from Miller Group...

11. Core Cleaning Products
Before…

12. Core Cleaning Products
…after.

13. Core Cleaning Products
Before...
…After

14. Core Cleaning Products
MR-35 Fact Or Fiction?
Chlorides (salt) make metal rust.
Fiction.
Chlorides cannot cause rust. Metal, moisture and oxygen create rust. Chlorides bond to the metal and trap moisture against that metal creating an environment where rust can flourish. Removing the salt helps by reducing moisture’s ability to sit on the metal and allows for products like KL-73 to remove the moisture altogether and prevent rust.

15. Core Cleaning Products
MR-35 Fact Or Fiction?
Standard truck soaps and power washers can clean chlorides.
Fiction.
It takes up to 35,000 psi to remove chlorides by force. Most truck washes are created to degrease, these products have no effect on chlorides at all. The salt may disappear at time of wash but is not gone and reappears as a white haze once the equipment is dry.

16. Core Cleaning Products
MR-35 Fact Or Fiction?
Selling MR-35 sets you apart from every other salesman that your dealers will see.
Fact.
As of yet, Krown does not have a major competitor on this product, or even a minor competitor. This is your best chance to bring in something completely new to your dealers and their best chance at a captive market.

17. Core Cleaning Products
What is it for?
-high strength degreaser
-clean trucks, engine compartments, diesel soot from trailers and trucks, 5th wheel grease
-clean shop floors and wash parts

18. Core Cleaning Products
Why should my customer buy this?
-very powerful degreaser will perform as well or better than any.
-high concentration means greater dilutions and lower cost of use.
-21 ingredients make it capable of cleaning a much wider range of soils than most competitors.

19. Core Cleaning Products
Who are my customers for this product?
-fleets that wash their own vehicles
-vocational trucks like dumpers and delivery trucks that do a lot of city driving.
-cranes, backhoes, heavy construction equipment, trash/recycling trucks, waste services trucks.

20. Core Cleaning Products
What is it for?
-general purpose car, truck, and bus wash

21. Core Cleaning Products
Why should my customers buy this?
-environmentally friendly
-high concentration reduces costs
-meets all sewer by-laws
-biodegradable
-leaves a clean shiny finish

22. Core Cleaning Products
Who are my customers for this product?
-municipalities
-school and transit buses
-small O/O fleets
-every day equipment washers like fire departments, ambulance

23. Core Cleaning Products
What is it for?
-general purpose degreasing
-remove bugs, bird poop, road dirt, diesel soot
-equipment wash, parts wash, floor wash

24. Core Cleaning Products
Why should my customers buy this product?
-accomplishes all general purpose degreasing jobs
-has a much lower PH level than most so it is not corrosive
-meets sewer bylaws in all areas
-allows for separation of oil and soap in oil separator
-can be used as is or diluted for great value

25. Core Cleaning Products
Who are my customers for this product?
-large fleets that do any hand washing
-vocational fleets
-maintenance shops, manufacturing plants, mechanical shops
-places looking for products that are better for techs as opposed to just good cleaners.

26. Core Cleaning Products
What is it for?
-equipment and truck wash
-designed to be used in a ‘touchless’ application like power wash only wash bays.
-eliminate the need for hands on washing with mitt or brush.

27. Core Cleaning Products
Why should my customers buy this product?
-best liquid, hands off wash in the industry
-works with hard or soft water
-cleans without scrubbing, allows for pressure wash only applications
-cleans and degreases

28. Core Cleaning Products
Who are my customers for this product?
-car and truck washes
-fleets doing their own washing
-fleets that do not want to ‘wash’ with mitt or brush.
-owner/operators that clean their own truck(s)

29. Core Cleaning Products
Orange handled soap gun will automatically dilute the cleaning products from 10:1 – 128:1
Yellow handled soap gun will automatically dilute the cleaning products from 3:1 – 9:1.
Yellow handled gun is intended for use with MR-35 Salt Eliminator or MR-400 Concrete remover.
Orange handled gun is intended for use with all other cleaning products.
Part #1158 – Orange
Part # 1300 – Yellow

30. Product and Distribution Update
Thanks for listening have a great afternoon!