1. Mario Blandini mario.Blandini@hgst.com @SwiftMario
open Ethernet drive architecture Introducing a new technology from HGST
Mario Blandini
@SwiftMario

2. Forward Looking Statement
This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements concerning: the development and adoption of a new storage architecture and the potential introduction of products based on this architecture. These forward-looking statements are based on management’s current expectations and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, including the supply and demand conditions in the hard drive industry; unexpected advances in competing technologies; uncertainties related to the development and introduction of products based on new technologies and expansion into new data storage markets; and business conditions and growth in the various hard drive markets. More information about the other risks and uncertainties that could affect our business are listed in our filings with the Securities and Exchange Commission (the “SEC”) and available on the SEC’s website at including our Quarterly Report on Form 10-Q filed with the SEC on January 31, 2014, to which your attention is directed. The forward-looking statements speak only as of the date hereof. We do not intend, and we undertake no duty, to update these forward-looking statements to reflect subsequent events or circumstances.

3. OPEN ETHERNET DRIVE ARCHITECTURE
A foundational building block for the software defined data center

4. Vendor-specific ARCHITECTUREs
CONFINE the SCALE-OUT OF GROWING UNSTRUCTURED DATA

6. ENABLING DISTRIBUTION OF STORAGE SERVICES ACROSS YOUR INFRASTRUCTURE
OPEN
ETHERNET
DRIVE
Architecture
Software
hardware
ENABLING DISTRIBUTION OF STORAGE SERVICES ACROSS YOUR INFRASTRUCTURE
A Drive Running Linux…
Leverages the Linux ecosystem
A Drive with CPU & RAM…
Runs storage services directly on the device
A Drive with Ethernet…
Connects storage directly into the data center fabric

7. “Under the Hood” of the Demo Drive
DRAM
HDD ARM®
R/W Channel
Ethernet
32-bit ARM®
Standard 3.5” HDD form factor
Powerful, low-cost integrated SOC
Ethernet connectivity
Demonstrating 4TB, but technology can be applied to any HDD, SSD, etc.

8. Integrated Demo: Enclosure Example
Reference Design
4U Enclosure
60 drive slots
Embedded switched fabric
Hot-swap components
Provides seamless integration into existing datacenter architectures
10Gbps Ethernet ports
Devices appear as Linux servers

9. What’s running today?

15. Goal of the Technology Demonstration:
The open Ethernet drive architecture enables the migration of “data-centric” storage services as close to storage as possible, transforming the datacenter of the future by delivering improved storage efficiency, flexibility, and enabling new capabilities
Goal of the Technology Demonstration:
Work with developers and operators of OpenStack cloud software to (re)define the data center of the future
Stop by to learn how to become a developer, or go to

16. Stop by booth D5 to see the full Ethernet drive architecture demo
Visit other companies to see their Software-Defined Storage solutions
Stop by the SwiftStack booth (E22) to learn out the Swift Community Test Cluster and Ultrastar He6 drives from HGST

17. Thank You Mario Blandini Sr. Director, Storage Systems
mobile:
@SwiftMario