1. Team Names: Coke: Pepsi:
Cola Wars
Team Names:
Coke:
Pepsi:

2. Cola Wars Taste Test Taste Test Coke Pepsi
Explain the difference in taste between the two colas – reference the taste test.

3. Logos
Coke
Pepsi

4. Slogan
Coke
Pepsi

5. Jingle
Coke
Pepsi

6. Brand Values Coke Pepsi
the devices they employ to enhance customer loyalty and what back-up service they offer
their brand and design values; how the treat their customers
Phone and face-to-face contacts will also give you an idea of the style of the company, the quality of their literature and the initial impressions they make on customers.

7. Price
Coke
Pepsi
What do they charge? Are they're prices higher or lower?
You could ask for a price list or enquire what an off-the-shelf item might cost and if there's a discount for volume. This will give you an idea at which point a competitor will discount and at what volume.

8. Location – Corporate Headquarters
Coke
Pepsi
Where are the competitors located; their corporate headquarters?

9. Strengths/Weaknesses
Coke
Pepsi
What does the competitor do that no one else does or what do they do better than anyone else?
What are some of the disadvantages of the competition?
--what customers see as your competitors' strengths and weaknesses
--whether there are any long-standing customers
--if they've had an influx of customers recently

10. Eco Friendly – Green Company
Coke
Pepsi
Coke Website--Sustainability
Pepsi Website—Eco Challenge

11. Nutritional Facts Coke Pepsi
Nutritional Facts 8 oz Pepsi—Nutritional Facts
Nutritional Facts 8 oz Coke—Nutritional Facts

12. Websites Coke Pepsi Go online
Look at competitors' websites. Find out how they compare to yours. Check any interactive parts of the site to see if you could improve on it for your own website. Is the information free of charge? Is it easy to find?
Business websites often give much information that businesses haven't traditionally revealed - from the history of the company to biographies of the staff.
Pepsi Website What stands out to the consumer
Coke Website – What stands out to the consumer

13. Advertisement(s) Coke Pepsi Pepsi Advertisement
Coke Advertisement – 50 years of advertising from LOC

14. Competitive Strategy Coke Pepsi
What is their strategy for maintaining customer loyalty?
Listen and respond to customer feedback
- To maintain customer loyalty, businesses use many strategies. The main purpose of these strategies is to keep customers happy and keep them coming back to the brand.
Most strategies include:
Superior service
More convenient hours
Easy return policies
Store-specific credit cards
Personal notes or cards for birthdays or a thank you for their business
Frequent buyer programs
How will they attract new customers to their business? How will they get customers to come to them instead of their competitor?

15. Direct Competition Coke Pepsi
Direct competition is competition from a business that makes most of its money selling the same or similar products or services as another business.

16. Indirect Competition Coke Pepsi
Indirect competition is a competition by a business that makes only a small amount of money selling the same or similar products or services as another business.

17. What are they planning to do?
Coke
Pepsi
Try to go beyond what's happening now by investigating your competitors' business strategy, for example:
--what types of customer they're targeting
--what new products they're developing
--what financial resources they have

18. Online Articles- re Cola Wars
Coke
Pepsi
CNN Money: “Coke vs. Pepsi: The New Cola Wars”
Articles reference the cola wars
Include name of the publisher, name of the author, title of the article and date of its publication.