1. PROFILING OF NON-CYCLISTS
Sofie Walschap
2/6/17

2. Focus groups in 4 secondary schools – age 12 – 18
Total number of pupils: XXX
Total number of cyclists: 5
Social-economic level
-> Unterstanding why they don’t cycle in order to make an action plan

3. Conclusions: They cycle on Carfree day, and after school (park, shop)
They use public transport because it is easy and the meet with friends
Infrastructure is not an issue the think of, probably because they don’t know about cycling and the existing infrastructure
They would like to be rewarded

4. LET’S BE CREATIVE!
How to motivate teachers to create actions to make them cycle
How to reward pupils for cycling
How to improve social interaction (PT <-> cycling)
How to promote buddy-cycling
THANK YOU!